Kinesso – Analyst
Search Marketing
Posted on 8/31/2023

10,001+ employees

Global marketing solutions and media management division
Company Overview
IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.
Data & Analytics

Company Stage

Later Stage VC

Total Funding





New York, New York

Growth & Insights

6 month growth


1 year growth


2 year growth

Experience Level
Desired Skills
Data Analysis
Google AdWords
Google Analytics
Content & Writing
Growth & Marketing
Social Media
  • Develop, implement, manage, optimize and report on Pay per Click (PPC) campaigns for various customers across a variety of online publishers including Google, BING, Yahoo, Facebook, LinkedIn and others
  • Perform Search Engine Optimization (SEO) audits & provide recommendations to help improve the quantity and quality of organic traffic to customer web sites
  • Conduct keyword research, analysis, bucketing, and matching in order to develop quality keyword lists for both PPC and SEO purposes
  • Create promotional text ads for use with a variety of campaigns across different publishers
  • Develop, implement and maintain Link Building Programs for SEO customers
  • Monitor and report on SEO & PPC campaign performance through the use of Web Analytics Software, Bid Management Platforms & Organic Ranking programs
  • Communicate effectively with internal account teams (offline and online) in order to make sure integrated marketing campaigns preserve a 100% Tradigital approach
  • Stay abreast of the latest trends in the Search Marketing industry in North America through constant research, article reading, webinars and industry events
Desired Qualifications
  • Professional or Educational background in Marketing or Advertising would give leverage to this application
  • Associate level of experience in Search Marketing (SEO/PPC)
  • Associate level of client service and/or customer management experience
  • Proven track record of success in managing and optimizing SEO/PPC campaigns
  • Excellent written & verbal communication skills in French & English
  • Professional analytical & research skills with an innate ability to think outside the box
  • Excellent working knowledge of Microsoft Excel, Word, Outlook & PowerPoint
  • Working knowledge of Google Analytics, Omniture, WebTrends & comScore
  • Experience using Ad Serving technologies like DART Search and DFA is an asset
  • Google Adwords Advanced Certification and MSN AdCenter Certificate is an asset
  • Knowledge of Social Media Marketing is an asset
  • Experience with A/B and/or Multivariate testing concepts is an asset