Full-Time
Associate – National Video
Posted on 7/25/2024
Publicis Groupe
10,001+ employees
Global leader in marketing and communications
Junior
Bloomfield Hills, MI, USA
- B.A. or B.S. in Marketing, Advertising or related field
- Agency experience highly preferred
- 1+ years of experience working in a national media investment buying environment
- Experience negotiating TV dayparts and online video
- Strong negotiating and presenting skills
- Excellent communication, organizational and analytical skills
- Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
- Proficiency in MS Word, Excel and PowerPoint
- Experience with Media Ocean software (DDS, MBOX) preferred
- Oversee, train and mentor Assistant Negotiators
- Mentor media trainees within the group
- Negotiate and purchase National Video scatter/upfront activity
- Maintain current knowledge of marketplace conditions through network meetings and trade publications
- Project delivery for inventory against relevant target demographics
- Steward media schedules adhering to each client’s buying guidelines
- Help oversee timeline and execution of added value opportunities
- Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing
- Monitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for under delivery
- Contribute to post-analysis reports
- Meet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelines
- Communicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewarded
- Advise supervisors of marketplace conditions, special opportunities, and potential schedule interruptions
- Assist in development of cost per points, competitive checks and group projects
Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.
Company Stage
IPO
Total Funding
$32M
Headquarters
Paris, France
Founded
1926
Simplify's Take
What believers are saying
- Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
- Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
- Stable leadership under Arthur Sadoun supports long-term strategic planning.
What critics are saying
- Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
- Eastern European expansion could face regulatory scrutiny and compliance challenges.
- Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.
What makes Publicis Groupe unique
- Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
- The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
- Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.
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