Full-Time
Regional Director of Operations
Posted on 9/8/2025
Optima Dermatology
51-200 employees
Dermatology and cosmetic skin care services
No salary listed
Cleveland, OH, USA
In Person
 Operations & Logistics (1) |
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- Bachelor's degree in business or health administration, or equivalent business experience
- 5+ years of progressively responsible experience in operations
- Functional experience in healthcare preferred
- The willingness to work in a team-oriented environment
- The ability to multi-task and prioritize job duties
- Must be able to complete tasks with accuracy and attention to detail
- Highly proficient with spreadsheet, database, and practice management applications
- Ability to supervise, train, and evaluate new and current staff
- Oversee Practice Managers in their region
- Ensure all operational policies and procedures are followed at the practice-level consistently across their region
- Review the recruitment and staffing of employees by Practice Managers
- Verify Practice Managers have an adequately trained staff
- Verify performance evaluations are being properly performed by Practice Managers
- Ensure Practice Managers are completing and following an employee engagement plan
- Assist Practice Managers on issues related to patient satisfaction and patient flow
- Support Practice Managers in addressing performance and disciplinary issues
- Ensure Practice Managers are engaged in their communities and actively promoting patient volume for their clinics
- Support Practice Managers with provider engagement
- Regularly visit clinics in the region to inspect key behaviors and support your team
- Ensure that all clinics are open and appropriately staffed during regularly scheduled hours and special events
- Ensure that all appropriate IT and facilities requests are properly submitted and that clinics are aesthetically pleasing and consistent across clinics
- Promote teamwork and collaboration, help ensure a positive productive work environment
- Support morale and motivate Practice Managers
- Perform project management duties consistent with growing our operations business
- Consistently review clinic operations for process improvement
- Ensure regulatory and compliance standards are followed within each clinic
- Manage the operational aspects of all new location openings within the region
- Create goals and timelines for project implementation and generate monthly reports tracking progress
Optima Dermatology provides medical and cosmetic skin care services through a network of dermatology experts. Its offerings include medical dermatology (treating conditions such as eczema and acne), dermatologic surgery, and cosmetic procedures, all delivered under one roof. The company uses advanced technology and highly skilled providers to diagnose and treat skin conditions and to perform aesthetic treatments, with patient consultations and procedures that cover the full care spectrum. What sets Optima Dermatology apart is its combination of top providers, access to the latest skin-care technologies, and a patient-centric approach focused on personalized, friendly care and long-term relationships. The company's goal is to deliver high-quality, convenient, and compassionate care that meets a wide range of skin needs, from medical treatment to cosmetic enhancements, driving ongoing patient satisfaction and referrals.
Company Size
51-200
Company Stage
Debt Financing
Total Funding
N/A
Headquarters
Portsmouth, New Hampshire
Founded
2018
Simplify's Take
What believers are saying
- AI-powered skin analysis tools and rapid pathology labs enhance melanoma detection accuracy, differentiating from competitors and improving patient outcomes.
- GLP-1 users experiencing facial volume loss create growing demand for specialized aesthetic treatments Optima is positioned to capture.
- Corporate wellness contracts for employee skin cancer screenings represent 25% YoY growth opportunity for Optima's skin cancer specialists.
What critics are saying
- Leonard Green-backed One Dermatology poaches high-profile physicians like Dr. Werchniak, eroding NH market share 20-30% within 12 months.
- US Dermatology Partners and OhioHealth acquisitions directly compete in Concord, Mentor, Milford, capturing 15-25% regional referrals via scale.
- Teladoc and competitors undercut in-person model with 50% cheaper virtual consults, shifting 30% routine cases away within 12 months.
What makes Optima Dermatology unique
- Board-certified physicians and fellowship-trained Mohs surgeons deliver comprehensive medical, surgical, and cosmetic dermatology under one roof.
- Multi-location network across NH and OH enables hybrid telehealth and in-person care, capturing underserved rural patients efficiently.
- Heavy investment in nurse practitioners and physician assistants enables 30% lower-cost routine care delivery versus physician-only competitors.
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Company News
Dr. Andrew Werchniak, MD, joins Optima Dermatology's Concord, NH practice. March 2026 Dr. Werchniak brings more than two decades of experience in medical Dermatology and Skin Cancer treatment. Optima Dermatology is excited to welcome board-certified dermatologist Andrew Werchniak, MD, to its Concord, NH practice. Dr. Werchniak has been providing dermatology services to patients since 2004, specializing in medical dermatology and skin cancer treatment. Dr. Werchniak received the Castle Connolly Top Doctors Award in 2019, 2020, and 2025. He earned these numerous recognitions through a deep commitment to skin cancer treatment and prevention, which he has made the cornerstone of his career. In addition to serving as Medical Director of Dana-Farber/Brigham and Women's Cancer Center's Skin Cancer Screening program, Dr. Werchniak founded and served as program director of the hospital's Center for Cutaneous Oncology. This hands-on program allows fellows to work alongside dermatologists, surgeons, and oncologists to gain experience diagnosing and treating complex skin cancers, including melanoma, cutaneous lymphomas, and Merkel cell carcinoma. In the Harvard Combined Dermatology Residency Program, Dr. Werchniak served as Associate Director for Medicine/Dermatology Residency. He completed his residency in dermatology at the Geisel School of Medicine at Dartmouth and received his Doctor of Medicine from the University of Virginia School of Medicine in Charlottesville. With his deep experience and passion for serving patients in New Hampshire, Dr. Werchniak is excited to join Optima Dermatology and deliver dermatology care to individuals in the Concord area. Optimadermatology recently had the opportunity to learn more about Dr. Werchniak, his approach, and the path that led him to become a board-certified dermatologist. What made you decide to pursue a career in dermatology? What did the path to getting there look like for you? I was attracted to dermatology for several reasons. Many rare and exotic skin conditions can arise, and I found these interesting - there is often a lot of detective work involved in determining what is going on! My background is in engineering, and the problem-solving aspect of dermatology was particularly enticing. Dermatology has a nice blend of both thinking and doing (lots of procedures regularly), and the variety helps keep things fresh. Finally, most of the conditions that Optimadermatology encounter can be either cured outright or well-controlled with an array of techniques and medications, which differs from many other areas of medicine. What is your favorite aspect of being a board-certified dermatologist? Helping people understand what they can do to have the healthiest skin possible. What is your approach to treating your patients? I view my job as a team effort. I provide patients with the information and tools necessary to manage their condition and help them understand what to expect should they choose to follow one approach versus another. Most situations in medicine do not have a single obvious treatment path; rather, there are different reasonable options that involve trade-offs. Depending on the diagnosis, what might be a good choice for one individual may not be the optimal choice for someone else. Many factors are at play - age, life circumstances, co-morbidities, and preferences. What is your number one tip when it comes to taking care of your skin? That's easy: wear sunscreen daily! Sunscreen will help minimize many detrimental skin changes that occur as Optimadermatology age. What is one thing you want your patients to know about you? I want my patients to know I want them to do well, and I will do whatever I can to help them have the healthiest skin possible! What do you like to do when you are not in the office treating patients? Anything outdoors! I enjoy hiking, kayaking, snowshoeing - you name it. Anything that gets me outside and allows me to wander around in nature. What to Expect From Dermatological Care Delivered by Dr. Werchniak and His Team Patients visiting with Dr. Werchniak and his team at Optima Dermatology will receive the highest quality care backed by decades of advanced training and experience. Dr. Werchniak is currently accepting new patients at its Concord, NH location. Request an appointment online or call Optimadermatology at (603) 609-9344.
Optima Dermatology welcomes Maria Petkova, NP-C. Maria Offers Her Expertise as a Board-Certified Nurse Practitioner to Patients of All Ages Board-Certified Nurse Practitioner Maria Petkova, NP-C, has joined Optima's Salem and Bedford, NH practices, bringing industry-leading medical and dermatological experience to patients of all ages. She treats a variety of skin conditions, including acne, eczema, psoriasis, skin cancer, and more. Before entering the dermatology field, Maria worked as a registered nurse in oncology and pediatric intensive care. She went on to earn her Master of Science in Nursing, graduating with Summa Cum Laude honors with an emphasis on Family Medicine. She also holds a Bachelor of Science in Nutrition and Dietetics from Simmons University in Boston. Maria's background and clinical interests focus on women's and pediatric health, along with a strong foundation in oncology research. She has participated in multiple research studies at the Harvard School of Public Health and helped develop numerous cutaneous and non-cutaneous oncology clinical trials at the Novartis Institute for Biomedical Research. She maintains an active membership with the Society of Dermatology Nurse Practitioners, the Dermatology Nurses Association, and the American Association of Nurse Practitioners. With her new role at Optima Dermatology, Maria looks forward to providing industry-leading dermatology care to patients of all ages in the southern New Hampshire area. Because of her diverse experience in nutrition, academic and clinical research, oncology, ICU, and pediatrics, Maria is able to deliver care in a highly personalized and compassionate way, which aligns with Optima's mission to treat every patient as Optimadermatology would its family and friends. Optimadermatology recently had the opportunity to learn more about Maria, her approach, and the path that led her to become a board-certified nurse practitioner. What made you decide to pursue a career in dermatology? What did the path to get there look like for you? After spending several years working in inpatient oncology and ICU, I wanted to shift into a specialty where I could build more long-term relationships with my patients and be part of their ongoing care. My path into dermatology was shaped by the incredible mentorship I received early on. I had the opportunity to train with an exceptional dermatologist whose knowledge, passion, and genuine enthusiasm for the field were contagious. He was one of the best teachers I've ever had, and I know I wouldn't be where I am today without his guidance and support. That experience solidified my love for dermatology and the meaningful connections it allows me to make with patients. What is your favorite aspect of being a board-certified nurse practitioner? My favorite part of being a Nurse Practitioner is the ability to draw on my diverse clinical background to support my patients. My experience in nutrition, academic and clinical research, oncology, ICU, and pediatrics gives me a broad perspective that I use every day to create individualized care plans. I believe the compassion you gain as a nurse while being present with patients and families during some of their most difficult moments is something unique that NPs carry forward into advanced practice. It allows me to approach each patient with empathy and a commitment to improving their quality of life. My approach to patient care is to treat every individual the way I would want my own family to be treated. Having been a patient myself and having supported close family and friends through their own medical experiences, I understand how frightening, uncomfortable, and at times overwhelming healthcare can feel. Because of that, I prioritize building a trusting and respectful relationship with each patient. I want patients to feel heard, supported, and confident that Optimadermatology is working together toward their best possible health. What is your number one tip when it comes to taking care of your skin? My number one tip for taking care of its skin is simple: wear sunscreen every day and get annual skin checks. Unlike many internal cancers that require invasive testing or may only be detected once symptoms appear, most skin cancers can be identified early through routine exams, and many can be prevented with consistent sun protection. What is one thing you want your patients to know about you? One thing I want my patients to know is that I genuinely care about their health and quality of life. I believe that good health is one of the most important foundations in life, and I'm committed to supporting my patients in every way I can. What do you like to do when you are not in the office treating patients? When I'm not in the office, I'm spending time with my husband and its two young boys. They keep Optimadermatology busy, and I love being able to focus on family time whenever I'm away from work. What to Expect From Dermatological Care Delivered by Maria and Her Team Patients visiting with Maria and her team at Optima Dermatology will receive the highest quality of care backed by advanced training and experience. Maria is currently accepting new patients at its Salem and Bedford, NH locations. Request an appointment online or give Optimadermatology a call at 855-277 - 9689.
Board-Certified & Fellowship Trained Mohs Surgeon daniel Stewart, MD, PhD, joins Optima Dermatology. Dr. Stewart Offers Mohs Micrographic Surgery at Optima's Manchester, NH Practice Optima Dermatology is excited to bring on Board-Certified and Fellowship Trained Mohs Surgeon Dr. Daniel Stewart, MD, PhD, to its Manchester, NH practice. Dr. Stewart has been treating patients since 2007, providing dermatology expertise he developed over years of education and practice. Dr. Stewart earned his Doctor of Medicine and Doctor of Philosophy in Cancer Biology from Stanford University School of Medicine and went on to complete a transitional internship before training at Santa Clara Valley Medical Center. He completed his residency in dermatology at Stanford Hospital and Clinics, earning an American Society for Dermatologic Surgery Resident Scholarship Award, and then completed his Fellowship in Procedural Dermatology and Mohs Surgery at the University of Wisconsin. During his lengthy career, Dr. Stewart has authored more than 20 scientific and medical publications and has been named a Top Doctor from 2022 to 2025 by Castle Connolly, an official source of top doctors that covers all 50 states and all major specialties. He is a fellow of the American Academy of Dermatology, the American College of Mohs Surgery, and the American Society for Dermatologic Surgery. Dr. Stewart is passionate about treating skin cancer and is looking forward to providing thorough and individualized care to patients in the southern New Hampshire region. Aligned with Optima Dermatology's mission to treat every patient the way Optimadermatology would its family and friends, He delivers empathy, education, and precision, helping every patient understand their diagnosis and treatment plan. His patient-centered and caring approach helps make patients feel comfortable and listened to. Optimadermatology recently had the opportunity to learn more about Dr. Stewart, his approach, and the path that led him to become a board-certified and fellowship trained Mohs surgeon. What made you decide to pursue a career in dermatology? What did the path to get there look like for you? My journey to dermatology began with a deep interest in cancer biology and a desire to make a tangible difference in patients' lives. Before starting medical school, I entered a PhD program in cancer biology, focusing on the molecular mechanisms that drive tumor growth and resistance through the regulation of cell-to-cell adhesion. Two years into the PhD program, I began medical school and continued both tracks concurrently for several years, completing my PhD just before my final years of clinical rotations in medical school. During my dermatology residency, I was introduced to Mohs micrographic surgery, a field that perfectly combined my passion for oncology, surgical precision, and patient-centered care. Following residency, I completed a fellowship in Mohs surgery and cutaneous oncology. What is your favorite aspect of being a Mohs surgeon? The most fulfilling part of my work is helping patients heal from skin cancer while achieving the best possible cosmetic and functional outcome. Each case requires a balance of precision, problem-solving, and artistry. I also value the ongoing relationships I build with my patients - seeing them through treatment and following them for years after. My approach is grounded in empathy, education, and precision. I want every patient to understand their diagnosis, their treatment plan, and what to expect at each step. I know how important it is for patients to feel informed and reassured, and I take time to answer questions, explain pathology findings, and ensure each patient feels heard and supported from consultation through recovery. What is your number one tip when it comes to taking care of your skin? Sun protection cannot be overstated. I recommend daily use of a broad-spectrum sunscreen with SPF 30 or higher, protective clothing, and avoiding peak sun hours when possible. Just as important is early detection: perform regular self-skin checks and schedule annual professional skin exams. The earlier Optimadermatology catch skin cancers, the easier they are to treat successfully. What is one thing you want your patients to know about you? I approach every surgery and every patient with the same care and attention I would give my own family. Behind every biopsy or surgical site is a person who deserves compassion and clarity. I take pride in providing meticulous, evidence-based care and in helping my patients feel confident and comfortable throughout their treatment. What do you like to do when you are not in the office treating patients? When not in clinic, I enjoy spending time with my family, hiking in the White Mountains, running, and mountain biking - all with appropriate sun protection, of course! Dr. Stewart and his team at Optima Dermatology offer exceptional services and have the advanced training and experience to ensure the highest quality of care. He is currently accepting new patients at its Manchester, NH location. Request an appointment online or give Optimadermatology a call at 855-277 - 9689.
Michael Costanzo, APN, joins Optima Dermatology's Milford, OH practice. Optima is Excited to Welcome a Board-Certified Nurse Practitioner, Michael Costanzo, to the Milford Team! Michael has been providing dermatology services since 2021, treating a wide range of skin conditions, including acne, psoriasis, eczema, and more, as well as offering skin cancer screenings and treatment. Michael graduated from Seton Hall University, earning his Master of Science in Nursing and Bachelor of Science in Nursing, and later became a member of the American Academy of Nurse Practitioners. Before transitioning to dermatology, Michael was an emergency department registered nurse for six years. Mirroring Optima Dermatology's mission to treat every patient as Optimadermatology would its family and friends, Michael believes in a patient-centered approach, ensuring everyone he sees feels comfortable and receives a personalized treatment plan. He is committed to providing the highest quality of care to every patient, promoting an environment that is welcoming and attentive. Optimadermatology recently had the opportunity to learn more about Michael, his approach, and the path that led her to become a board-certified physician assistant. What made you decide to pursue a career in dermatology? What did the path to get there look like for you? I thoroughly enjoyed my time working in the emergency department, but I realized I wanted to specialize in an area of medicine that interested me - and that area of interest was dermatology. What is your favorite aspect of being an advanced practice nurse? My favorite aspect of being an advanced practice nurse is cultivating meaningful relationships within the community and guiding patients through their skin health journey. Skin concerns can affect a person's peace of mind, comfort, and quality of life. I love being in a position where I can provide both expert care and emotional support. My approach to patient care is being patient-centered with compassion and collaboration. I ensure every treatment plan is tailored to fit the individual needs of each patient. What is your number one tip when it comes to taking care of your skin? Wear sunscreen every day. It prevents premature aging and reduces the risk of cancer. What is one thing you want your patients to know about you? I sincerely care about your skin health and will work with you to achieve the best outcome. What do you like to do when you are not in the office treating patients? When I am not helping patients with their skin care, I love being a dad, spending time with my children, going to baseball games, hiking, and camping. What to Expect From Dermatological Care Delivered by Michael and His Team Patients visiting with Michael and his team at Optima Dermatology will receive the highest quality of care backed by advanced training and experience. Michael is currently accepting new patients at its Milford, OH location. Request an appointment online or give Optimadermatology a call at 513-327-9244.
Kendra Mariacher, PA-C, joins Optima Dermatology's Mentor, OH practice. Optima Welcome's a New Board Certified Physician Assistant to the Mentor Team Optima Dermatology is excited to bring Board-Certified Physician Assistant Kendra Mariacher to its Mentor, OH practice. Kendra has been providing dermatology services since 2020, treating a wide range of skin conditions, including acne, eczema, psoriasis, and providing comprehensive skin cancer screenings and treatment. She is also certified in BOTOX(R) and offers neurotoxin injections, dermal fillers, SkinPen(R) microneedling, and laser treatments to help patients achieve their aesthetic goals. Kendra graduated magnum cum laude from Slippery Rock University, earning her Master of Science in Physician Assistant Studies, and later became a member of the Society of Dermatology Physician Associates. Aligned with Optima's mission to treat every patient as Optimadermatology would its family and friends, Kendra delivers a personalized approach to every patient. She is committed to providing a welcoming and attentive environment, and ensuring patients receive an individualized treatment plan that's best for them. Optimadermatology recently had the opportunity to learn more about Kendra, her approach, and the path that led her to become a board-certified physician assistant. What made you decide to pursue a career in dermatology? What did the path to get there look like for you? I decided to pursue a career in dermatology after a personal journal of struggling with acne and eczema as a child and teenager, paired with the strong interest I had learning about dermatology during my didactic year in PA school. As a second-year PA student, I had the opportunity to complete two dermatology clinical rotations at Independence Health System in Butler, PA and was fortunate enough to join their office right after graduation from my PA program. I graduated in May 2020, amid the pandemic, and started my career in dermatology as a medical assistant in June of 2020. I worked in the medical assistant role for about 5 months before transitioning into a medical and surgical dermatology physician assistant role for 3 years. After moving to Ohio in 2023, I continued to work in the medical dermatology setting before joining the Optima Dermatology team in Mentor, where I have been continuing my career in medical, aesthetic, and surgical dermatology. What is your favorite aspect of being a board-certified physician assistant? My favorite aspect of being a board-certified physician assistant is establishing lasting relationships with my patients. Along with making patients feel better about their skin and managing dermatological conditions, I really enjoy getting to know my patients and establishing genuine relationships with them. My approach to care is patient-centered - I focus on educating patients on their diagnosis, possible treatment options and involving the patient in their plan of care. What is your number one tip when it comes to taking care of your skin? What is one thing you want your patients to know about you? I strive to create a safe space for patients, creating an environment where they feel comfortable at the dermatology office. What do you like to do when you are not in the office treating patients? When I am not in the office treating patients, I enjoy pilates, running, spending time with my boyfriend, Jake, and visiting with family and friends. What to Expect From Dermatological Care Delivered by Kendra and Her Team Patients visiting with Kendra and her team at Optima Dermatology will receive the highest quality of care backed by advanced training and experience. Kendra is currently accepting new patients at its Mentor, OH location. Request an appointment online or give Optimadermatology a call at 440-496-6133.