Full-Time

Director – Strategy

Posted on 8/8/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Senior

New York, NY, USA

Hybrid role requiring three days in-office each week.

Category
Strategy Development
Business & Strategy
Required Skills
Management
Requirements
  • 7-8+ years media planning experience
  • 3+ years management experience
  • 2+ year of cross-channel media planning experience
  • Familiarity with standard media research and planning tools (e.g. Clear Decisions)
  • 1+ years previous pharma media experience, across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer)
Responsibilities
  • You will be one of the critical client leads overseeing the media strategy
  • You will have in-depth understanding of the role of media channels in a plan
  • You will further develop your expertise in different media research tools
  • You will provide support the VP, Strategy and other senior leaders in the planning
  • You will manage a team of direct and a larger team of indirect reports managing them in: Onboarding, Performance Management, Provide training processes and tools, Manage and delegate team workload, Coach team to achieve client and agency requests
  • You will manage multiple accounts and will transition between them conducting the following activities: You will be accountable to the team's deliverables and outcomes
  • You will provide the initial feedback on media strategies, timelines, and deliverables in partnership with other teams
  • You will provide input to client to help shape their marketing priorities
  • You will develop a daily relationship with appropriate clients on assigned brands
  • You will oversee overall media strategy, approach, and plan on each account
  • You will manage the media channel mix and initial budget allocation & rationale
  • You will represent the interests of other capability teams in client and agency partner meetings
  • You will collaborate with internal leaders to ensure strategic agreement of deliverables with client needs
  • Push for continuous improvement of self, team, and client deliverables
  • You will be responsible for organic growth efforts on your account and may be asked to help with new business efforts

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

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Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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