About the role

We are seeking an experienced Product Marketing Manager to drive marketing activities for our Threat intelligence and operations along with our attack surface management offerings.  This role will be responsible for both strengthening our reputation as a leading provider of differentiated threat intelligence while driving pipeline through marketing activities.  This role will actively collaborate with colleagues in demand generation, sales, product management, and threat research to create compelling campaigns that bolster our reputation in threat intelligence. You will act as the marketing lead, developing marketing plans and messaging to prospects, customers, sellers and partners. 

Responsibilities

• Provide GTM strategy, content and sales enablement for threat intelligence and attack surface management offerings to convey cyber security leadership and to spark customer acquisition and expansion.
• Develop and refine threat intelligence messaging to underscore Cloudflare’s differentiation.
• Create product marketing materials assets (white papers, position papers, data sheets, web page updates etc.) to support our product offering and related threat findings for each step of the customer journey.
• Partner with demand generation to generate awareness, adoption, pipeline and revenue for Cloudflare; help lead webinars on threat intelligence findings, in conjunction with threat researchers and product management.
• Become a spokesperson for threat intelligence for the rest of the marketing organization and the primary product marketing contact with the product management team.  Assume leading role in evangelizing Cloudflare’s differentiated threat intelligence and its benefits to sellers, partners, and customers.
• Provide support for the field sales teams in the form of sales plays to streamline and accelerate seller’s fluency with threat intelligence with the aim of driving pipeline; Define customer personas and related needs for threat intelligence/operations.

Requirements

• 5+ years of experience in technology product marketing/product management.
• Experience at a security vendor with a threat intelligence product/offering.
• Experience creating marketing campaigns/pipeline from vendor threat research/threat intelligence findings.
• Knowledge of cyber security and how threat intelligence fits into a broader cyber security posture. 
• Excellent written and presentation skills. This role demands someone who is gifted in their ability to communicate effectively with all stakeholders, including product management, sales, comms, and marketing
• Ability to manage ambiguity and navigate unforeseen obstacles gracefully
• Self-starter who truly enjoys working in a fast-paced, innovative cloud services company.
• BS/BA degree in Marketing, Business, Engineering, or related field

Compensation

Compensation may be adjusted depending on work location.

• For Bay Area-based hires: Estimated annual salary of $185,000 - $226,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave