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Full-Time

Growth Marketing Strategist

Ecosystem

Confirmed live in the last 24 hours

Offchain Labs

Offchain Labs

51-200 employees

Develops scaling solutions for Ethereum blockchain

Crypto & Web3
AI & Machine Learning

Senior, Expert

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Bachelor's degree in marketing, business, or a related field.
  • 5+ years of experience in marketing roles, with a focus on developing and executing marketing strategies within the (crypto, Web3) space.
  • Deep understanding of the ecosystem dynamics, including key stakeholders, trends, challenges, and opportunities.
  • Strong strategic thinking with the ability to identify opportunities, formulate effective strategies, and drive results in a complex and rapidly evolving ecosystem.
  • Excellent interpersonal skills, with the ability to build and maintain strong relationships with partners, developers, KOLs, and other ecosystem stakeholders.
  • Creative thinking and innovative mindset, with the ability to develop compelling marketing campaigns and initiatives that resonate with the target audience and differentiate our brand in the ecosystem.
Responsibilities
  • Develop Ecosystem Marketing Strategies: Create and implement a comprehensive marketing strategy tailored to drive narratives within the ecosystem, including community, partners, and developers.
  • Identify Collaboration Opportunities: Identify and evaluate opportunities for collaboration, partnerships, and co-marketing initiatives within the ecosystem to enhance brand visibility, expand reach, and drive adoption of applications.
  • Stay Updated on Industry Trends: Stay informed about industry narratives, developments, and competitor activities within the ecosystem to identify opportunities that will inform marketing strategies and tactics.
  • Content Development: Ideate compelling content, including blog posts, articles, videos, and other materials, to engage and/or educate ecosystem stakeholders and drive interest in ecosystem applications and products.
  • Community & KOL Management: Develop an understanding of the community and engage with ecosystem stakeholders and foster meaningful connections.
  • Cross-Functional Collaboration: Collaborate closely with internal teams to align ecosystem marketing efforts with overall business objectives and ensure consistency in messaging and branding.

Offchain Labs develops scaling solutions for the Ethereum blockchain, with its main product being Arbitrum. Arbitrum enhances Ethereum's performance by making transactions faster and cheaper, which is important during times of high network activity. The technology uses rollup technology to combine multiple transactions before sending them to the Ethereum blockchain, reducing congestion and costs. Offchain Labs serves a variety of clients, including developers and businesses in the blockchain and cryptocurrency sectors, and generates revenue through transaction fees and premium services. The company's goal is to improve the accessibility and efficiency of Ethereum for all users.

Company Stage

Series B

Total Funding

$143.7M

Headquarters

Princeton, New Jersey

Founded

2018

Growth & Insights
Headcount

6 month growth

17%

1 year growth

33%

2 year growth

120%
Simplify Jobs

Simplify's Take

What believers are saying

  • Offchain Labs' strategic initiatives like the Arbitrum Orbit Expansion Program and partnerships with companies like Espresso Systems highlight their leadership in blockchain innovation.
  • The launch of tools for developing Layer 3 chains (Orbits) positions Offchain Labs at the cutting edge of blockchain scalability.
  • Their ability to attract significant investments and support from prominent industry players underscores strong market confidence and growth potential.

What critics are saying

  • The rapidly evolving blockchain landscape requires Offchain Labs to continuously innovate to maintain its competitive edge.
  • Dependence on Ethereum's success means that any issues with Ethereum could directly impact Offchain Labs' operations.

What makes Offchain Labs unique

  • Offchain Labs focuses on Layer 2 scaling solutions specifically for Ethereum, setting it apart from competitors who may target multiple blockchains.
  • Their use of rollup technology significantly reduces transaction costs and congestion, providing a more efficient alternative to Ethereum's main network.
  • The introduction of Arbitrum Orbit and Arbitrum BOLD showcases their commitment to continuous innovation and expanding the capabilities of their ecosystem.