Full-Time

Growth Marketing Strategist

Ecosystem

Posted on 7/29/2024

Offchain Labs

Offchain Labs

51-200 employees

Develops scaling solutions for Ethereum blockchain

Fintech
Crypto & Web3

Mid

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Bachelor's degree in marketing, business, or a related field.
  • 5+ years of experience in marketing roles, with a focus on developing and executing marketing strategies within the (crypto, Web3) space.
  • Deep understanding of the ecosystem dynamics, including key stakeholders, trends, challenges, and opportunities.
  • Strong strategic thinking with the ability to identify opportunities, formulate effective strategies, and drive results in a complex and rapidly evolving ecosystem.
  • Excellent interpersonal skills, with the ability to build and maintain strong relationships with partners, developers, KOLs, and other ecosystem stakeholders.
  • Creative thinking and innovative mindset, with the ability to develop compelling marketing campaigns and initiatives that resonate with the target audience and differentiate our brand in the ecosystem.
Responsibilities
  • Develop Ecosystem Marketing Strategies: Create and implement a comprehensive marketing strategy tailored to drive narratives within the ecosystem, including community, partners, and developers.
  • Identify Collaboration Opportunities: Identify and evaluate opportunities for collaboration, partnerships, and co-marketing initiatives within the ecosystem to enhance brand visibility, expand reach, and drive adoption of applications.
  • Stay Updated on Industry Trends: Stay informed about industry narratives, developments, and competitor activities within the ecosystem to identify opportunities that will inform marketing strategies and tactics.
  • Content Development: Ideate compelling content, including blog posts, articles, videos, and other materials, to engage and/or educate ecosystem stakeholders and drive interest in ecosystem applications and products.
  • Community & KOL Management: Develop an understanding of the community and engage with ecosystem stakeholders and foster meaningful connections.
  • Cross-Functional Collaboration: Collaborate closely with internal teams to align ecosystem marketing efforts with overall business objectives and ensure consistency in messaging and branding.

Offchain Labs develops scaling solutions for the Ethereum blockchain, with its main product being Arbitrum. Arbitrum enhances Ethereum's transaction speed and reduces costs by using rollup technology, which combines multiple transactions before sending them to the main blockchain. This is particularly important as Ethereum can become slow and expensive during high usage periods. The company serves a variety of clients, including developers and businesses in the blockchain and cryptocurrency sectors, who need efficient solutions for their applications. Offchain Labs differentiates itself by focusing on Layer 2 solutions that improve Ethereum's performance, charging fees for transaction processing on Arbitrum, which are typically lower than those on the main Ethereum network. The goal of Offchain Labs is to make Ethereum more accessible and efficient for all users.

Company Stage

Series B

Total Funding

$139.8M

Headquarters

Princeton, New Jersey

Founded

2018

Growth & Insights
Headcount

6 month growth

2%

1 year growth

2%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for Layer 2 solutions boosts Arbitrum's adoption amid high Ethereum gas fees.
  • Partnership with Lotte Group expands Arbitrum's reach in the entertainment industry.
  • Launch of 15-minute withdrawals enhances user experience on Arbitrum Orbit chains.

What critics are saying

  • Competition from Layer 2 solutions like Optimism and zkSync is intensifying.
  • Regulatory scrutiny on blockchain projects could impact Arbitrum's operations.
  • Cryptocurrency market volatility may affect Arbitrum's adoption and usage.

What makes Offchain Labs unique

  • Offchain Labs' Arbitrum offers faster, cheaper Ethereum transactions using rollup technology.
  • Arbitrum's integration with Lotte Caliverse showcases its capability in blockchain-based entertainment.
  • Arbitrum Stylus supports multi-language DApp development, enhancing developer flexibility.

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Benefits

Remote Work Options

Conference Attendance Budget

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Home Office Stipend

INACTIVE