Full-Time

Growth Marketing Strategist

Ecosystem

Posted on 7/29/2024

Offchain Labs

Offchain Labs

51-200 employees

Develops scaling solutions for Ethereum blockchain

No salary listed

Mid

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Connection
Connection
Connection
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Requirements
  • Bachelor's degree in marketing, business, or a related field.
  • 5+ years of experience in marketing roles, with a focus on developing and executing marketing strategies within the (crypto, Web3) space.
  • Deep understanding of the ecosystem dynamics, including key stakeholders, trends, challenges, and opportunities.
  • Strong strategic thinking with the ability to identify opportunities, formulate effective strategies, and drive results in a complex and rapidly evolving ecosystem.
  • Excellent interpersonal skills, with the ability to build and maintain strong relationships with partners, developers, KOLs, and other ecosystem stakeholders.
  • Creative thinking and innovative mindset, with the ability to develop compelling marketing campaigns and initiatives that resonate with the target audience and differentiate our brand in the ecosystem.
Responsibilities
  • Develop Ecosystem Marketing Strategies: Create and implement a comprehensive marketing strategy tailored to drive narratives within the ecosystem, including community, partners, and developers.
  • Identify Collaboration Opportunities: Identify and evaluate opportunities for collaboration, partnerships, and co-marketing initiatives within the ecosystem to enhance brand visibility, expand reach, and drive adoption of applications.
  • Stay Updated on Industry Trends: Stay informed about industry narratives, developments, and competitor activities within the ecosystem to identify opportunities that will inform marketing strategies and tactics.
  • Content Development: Ideate compelling content, including blog posts, articles, videos, and other materials, to engage and/or educate ecosystem stakeholders and drive interest in ecosystem applications and products.
  • Community & KOL Management: Develop an understanding of the community and engage with ecosystem stakeholders and foster meaningful connections.
  • Cross-Functional Collaboration: Collaborate closely with internal teams to align ecosystem marketing efforts with overall business objectives and ensure consistency in messaging and branding.

Offchain Labs develops scaling solutions for the Ethereum blockchain, with its main product being Arbitrum. Arbitrum enhances Ethereum's performance by making transactions faster and cheaper, which is important during high usage periods. The company serves a variety of clients, including developers and businesses in the blockchain and cryptocurrency sectors, who need efficient solutions. Offchain Labs focuses on Layer 2 technologies, which improve the main blockchain's performance. Arbitrum uses rollup technology to combine multiple transactions, reducing congestion and costs. The company generates revenue through transaction fees from users of Arbitrum and may offer premium services for larger clients. Offchain Labs aims to make Ethereum more accessible and efficient for all users.

Company Size

51-200

Company Stage

Series B

Total Funding

$143.7M

Headquarters

Princeton, New Jersey

Founded

2018

Simplify Jobs

Simplify's Take

What believers are saying

  • Ira Auerbach's leadership in Tandem may boost blockchain adoption and strategic partnerships.
  • The Onchain Labs initiative could lead to more innovative applications on Arbitrum.
  • Tether's choice of Arbitrum highlights growing trust and adoption by major stablecoin players.

What critics are saying

  • Competition from Layer 2 solutions like Kraken's Ink threatens Offchain Labs' market share.
  • Tandem's investment in Fhenix may divert focus from core scaling solutions.
  • Tether's interoperability with other blockchains may reduce reliance on Arbitrum.

What makes Offchain Labs unique

  • Offchain Labs' Arbitrum uses rollup technology to enhance Ethereum's transaction speed and cost efficiency.
  • The Onchain Labs program supports developers, fostering innovation on the Arbitrum platform.
  • Tether's adoption of Arbitrum for USDT infrastructure showcases trust in Offchain Labs' technology.

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Benefits

Remote Work Options

Conference Attendance Budget

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

↓ -1%

1 year growth

↑ 0%

2 year growth

↑ 2%
Finance Feeds
Mar 29th, 2025
Keynote 3 Declares BlockDAG Ready for Mainnet as ARB Volume Hits $106M and Jupiter's Valuation Holds at $710M

In its Series B funding round on August 31, 2021, Arbitrum secured $120 million from prominent investors such as Lightspeed Venture Partners, Pantera Capital, and Polychain Capital.

CityBiz
Mar 26th, 2025
Tandem by Offchain Labs Makes Strategic Investment in Fhenix

Tandem by Offchain Labs makes strategic investment in Fhenix.

CityBiz
Mar 26th, 2025
Tandem by Offchain Labs Makes Strategic Investment in Fhenix

Tandem, the partner studio and venture capital arm of Offchain Labs, today announced a strategic investment in Fhenix, to integrate Fully Homomorphic... Read More

The Block
Mar 18th, 2025
Offchain Labs debuts 'Onchain Labs' program to support Arbitrum application developers

Offchain Labs introduced the Onchain Labs initiative, which focuses on developing new decentralized applications for Arbitrum.

CoinRank
Mar 17th, 2025
Arbitrum Development Team Offchain Labs Announces the Launch of Onchain Experience Program "Onchain Labs"

CoinRank News: According to official news, Arbitrum development team Offchain Labs announced the launch of the on-chain experience program Onchain Labs, which aims to support projects committed to fair and just launches.

INACTIVE