Marketing Manager
Posted on 11/3/2021
INACTIVE
Holding company
Company Overview
ION software wants to help improve decision-making, increase efficiency, simplify complex processes and empower people. They enable financial institutions, central banks and corporations to digitize and automate their most business critical processes.
Data & Analytics
Fintech
Company Stage
Series B
Total Funding
$42.1M
Founded
1998
Headquarters
null, United Kingdom
Growth & Insights
Headcount
6 month growth
↑ 4%1 year growth
↑ 19%2 year growth
↑ 25%Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Agile
Communications
Management
Lead Generation
Marketing
Requirements
- A bachelor's degree or higher in Marketing Communications or a related field
- 10+ years of marketing experience, including a working knowledge of:
- Email marketing
- Events, both in-person and digital
- Content marketing
- Lead generation and conversion optimization
- Performance analysis, PR, and media relations
- Social media and online channels
- A proven track record in delivering measurable results from marketing initiatives
- A solid foundational knowledge of marketing principles
- The ability to think critically and independently and adapt to changing goals
- The ability to work both autonomously and collaboratively
- Proactive and highly organized, with excellent time management and the ability to work in a fast-paced, deadline-oriented environment
- Strong project and people management skills
- Budget management experience
- Highly proficient in written and verbal communication
- Experience in Agile Marketing
Responsibilities
- The Global Marketing Manager will work closely with business vertical stakeholders to lead and execute marketing strategy for the division. This will include go-to-market product strategy, lead generation and conversion, customer retention and engagement, and brand awareness programs
- Working collaboratively and cross-functionally with a team of marketing specialists and ION's commercial, editorial, and product stakeholders, you will develop, execute, analyze, and optimize multi-channel marketing strategies that serve the needs of the business
- Develop the business vertical marketing strategy in collaboration with key stakeholders to align with wider business objectives
- Define a communications framework and best-practice marketing playbook. This will incorporate product and market knowledge from ION's commercial and editorial teams
- Communicate the marketing strategy and developments to stakeholders and the ION leadership
- Proactively research best practices, industry trends, and competitor activity to develop marketing programs focused on customer retention and growth
- Collaborate with the wider Impact team to develop engaging, results-driven multi-channel marketing campaigns in line with business goals
- Support business goals with regular marketing campaigns, multi-channel content, events, partnerships, and press and media activity. You will work proactively with ION teams to create a consistent pipeline of marketing activity 3-6 months in advance
- Enhance brand recognition in our key markets using traditional and digital platforms
- Work with the relevant teams to build a marketing infrastructure so that all marketing activity is measured and benchmarked
- Work with senior leaders on defined KPIs, analyze and report on multi-channel campaign performance and metrics, and make recommendations to improve future activity
- Lead and manage a team of Marketing Associates to deliver efficient marketing campaigns at scale