Senior Strategist

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

• Architecting brilliant communication strategies for new product launches, seamlessly integrating them with major ATL campaigns.

• Designing and building innovative CRM programmes (such as Welcome, In-Life, Cross-Sell, Win-Back) that cultivate customer loyalty, grow lifetime value and retain customers.

• Leveraging rich client data and insights to define sophisticated audience strategies that resonate on a personal level.

• Masterminding the channel strategy across 121 channels, including Email, DM, SMS, App, Web, and Connected Paid Media

• Developing compelling messaging frameworks and personalisation plans that make every communication feel unique and relevant.

 

• A seasoned CRM strategist with approximately 5 years of agency or in-house experience, ready for your next big challenge.

• You have a deep, intuitive understanding of CRM principles and the ever-evolving digital marketing landscape.

• You are a natural collaborator, working effectively within cross-functional teams and comfortable briefing and inspiring creative and copy teams to produce their best work.

• A strategic and analytical thinker, you see the story behind the numbers and are passionate about using data to drive real business impact.

• You are proactive, endlessly curious, and thrive on pushing boundaries and learning new things.

• An exceptional communicator, with top-tier organisational, proposal writing, and presentation skills.

• You are able to partner with Senior Clients, fostering trust, reliability snd thought leadership to help guide and inspire

 

 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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