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Full-Time

Senior Marketing Manager

Posted on 6/27/2024

Gator Bio

Gator Bio

51-200 employees

Develops biolayer interferometry technology for biomolecular analysis

Biotechnology

Compensation Overview

$100k - $160kAnnually

Senior, Expert

Palo Alto, CA, USA

Category
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
  • 5+ years of experience in marketing, preferably within the biotechnology or life sciences industry.
  • Proven track record in developing and executing successful marketing campaigns.
  • Strong understanding of digital marketing channels and tools.
  • Excellent communication, leadership, and project management skills.
  • Ability to analyze data and derive actionable insights.
  • Experience in managing budgets and external agencies.
Responsibilities
  • Develop and implement comprehensive marketing strategies to promote Gator Bio's products and services.
  • Lead marketing campaigns, including digital marketing, social media, email marketing, and events.
  • Collaborate with product development teams to create compelling product positioning and messaging.
  • Manage the creation of marketing materials, including brochures, presentations, and web content.
  • Analyze market trends, competitor activities, and customer needs to refine marketing strategies.
  • Oversee the planning and execution of trade shows, webinars, and other promotional events.
  • Measure and report on the effectiveness of marketing campaigns using analytics tools.

Gator Bio specializes in biomolecular analysis utilizing their cutting-edge biolayer interferometry (BLI) technology, providing a flexible, highly-sensitive, and accessible platform for molecular characterization. Their commitment to integrating engineering and science expertise not only accelerates research insights but also fosters a culture of collaboration and continuous learning. Working at this company means contributing to transformative research tools that empower the scientific community, positioning yourself at the forefront of biotechnological advancements.

Company Stage

N/A

Total Funding

N/A

Headquarters

Palo Alto, California

Founded

2017

Growth & Insights
Headcount

6 month growth

5%

1 year growth

10%

2 year growth

37%