Senior Manager Product Marketing

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

You'll develop the marketing strategy, design, and execution plan to amplify Verizon Business Group's Wireless Business Internet Solutions and technology platform for Verizon Business Group’s Global Enterprise, Public Sector, Business Markets, and Indirect channels.

You will leverage market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new and existing products.  You will also serve as the product and portfolio CMO working with the product management organization in the development of the product/portfolio business case, product success key performance indicators (KPIs) and objectives and key results (OKRs)  You will be responsible in partnership and collaboration with product, segment marketing, sales, and solutions architects  to develop product/portfolio value proposition, customer outcome/benefits, VBG’s market differentiation, and the channel and digital activation strategy. 

What we’re looking for...

You are highly collaborative, innovative, a strategic thinker, with a deep understanding of marketing and a strong ability in understanding market trends and how to speak to sales. Knowledge on the ability to create stickiness across a product set and how to amplify attach services within an ecosystem is strongly encouraged.

You’ll need to have:

• Bachelor's degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience or specialized training.

• Value proposition creation.

• Market research analysis experience.

• Product placement strategy experience.

• Sales enablement creation and execution.

Even better if you have one or more of the following:

• A Master’s degree.

• Strategic consulting with a business development and marketing focus.

• Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills.

• A familiarity with Broadband Services.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity 

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $105,000.00 - $201,000.00.The annual salary range for the Colorado location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.The annual salary range for the Maryland location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.