Full-Time

Field Marketing and ABM Manager

Posted on 8/28/2024

Bandwidth

Bandwidth

1,001-5,000 employees

Cloud-based voice and messaging services

Enterprise Software

Mid

Raleigh, NC, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Salesforce
Data Analysis
Requirements
  • 4+ years in B2B Marketing
  • Bachelor's degree in Marketing, Communications, Business Administration
  • Previous experience building, activating, and success tracking of strategic marketing programs
  • Advanced knowledge of the marketing funnel and willingness to consult and use best practices to build marketing automation programs
  • Ability to independently manage responsibilities and drive projects to fruition
  • Extremely data driven and able to analyze sales pipeline to inform strategic marketing decisions
  • High level of proficiency with Salesforce or other CRM software and data analysis
  • Ability to manage increasingly complex challenges, with finesse, professionalism, a can-do attitude and see them to the finish line.
  • Creative problem solver and ambitious go-getter, taking challenges by the horns.
Responsibilities
  • Own and develop the creation of a scalable marketing strategy to grow, and uncover pipeline within our target market and within key named accounts.
  • Strategically partner with Sales Leadership and Sales Development to help engage prospects by building marketing campaigns that create new opportunities and advance existing opportunities within the pipeline, working to achieve pipeline and revenue growth goals.
  • Have a strong understanding of the sales pipeline, analyze the pipeline to identify how the Sales team is tracking towards their monthly and annual revenue goals, and use that data to proactively build and activate marketing campaigns to fill any pipeline gaps.
  • Work with Sales Leadership to establish activity KPIs and optimize Sales activation process, supplementing with strategic marketing initiatives.
  • Work with the Sales Leadership and Sales Development teams to optimize and activate executive-level strategy and outreach email sequences within our top named accounts.
  • Maintain Account Based Marketing playbook and use success metrics to create repeatable and scalable implementation across similar customer accounts, updating regularly with tried and proven marketing tactics.
  • Drives cross-departmental collaboration within Bandwidth to advocate for the needs our prospects, to ultimately help drive more revenue and speed up time to revenue.
  • Be the passionate go-to expert when it comes to all things pipeline. Including, but not limited to: our products and how our customers consume them, our personas and how to engage them, our competitors and where we can defend against them, as well as the customer industries we serve to best create resources to advance opportunity conversations.
  • Provide regular updates to Marketing, Sales, and Operations on the status of marketing programs, how each sales team is trending toward their goals, understanding where and how Marketing can make up ground.
  • Work closely with the marketing operations team to make sure critical decision makers are identified and added as contact for our sales, as well as having a process in place for us to refresh and update account information as well as contact information.

Bandwidth provides voice, messaging, and emergency services through cloud-based solutions tailored for businesses, including enterprises, service providers, and application developers. Their services allow clients to integrate reliable communication capabilities into their applications and systems. Bandwidth's offerings include voice calling, text messaging, and emergency calling, all designed to ensure high reliability and scalability, which are essential for uninterrupted communication. The company generates revenue through subscription models, where clients pay a recurring fee, and usage-based models, where charges are based on the volume of calls or messages. Regular maintenance and updates are conducted to enhance service performance and reliability. Bandwidth's goal is to deliver dependable communication solutions that meet the evolving needs of businesses in a competitive telecommunications market.

Company Stage

IPO

Total Funding

$19.9M

Headquarters

Raleigh, North Carolina

Founded

2005

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for CPaaS solutions boosts Bandwidth's market potential and revenue growth.
  • AI-driven communication tools enhance customer experience and operational efficiency for Bandwidth.
  • 5G network expansion globally enhances the quality and speed of Bandwidth's services.

What critics are saying

  • Emerging CPaaS providers offering lower-cost services threaten Bandwidth's market share.
  • Rapid AI advancements may outpace Bandwidth's current capabilities, risking competitive edge loss.
  • Potential regulatory changes in data privacy laws could increase Bandwidth's compliance costs.

What makes Bandwidth unique

  • Bandwidth offers a unique owner-operated network with global reach and regulatory expertise.
  • The company integrates AI-ready capabilities into its cloud communications platform, Maestro.
  • Bandwidth's focus on secure and compliant communication solutions sets it apart in the market.

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Benefits

100% Medical & Dental Coverage

401(k) & College Savings Plan

PTO with Email Embargo

Free Gym Membership

90 Minute Workout Lunches

Employee Development Opportunities

INACTIVE