Full-Time

Head of Product Marketing

Posted on 8/29/2024

Benchling

Benchling

501-1,000 employees

Cloud-based platform for life sciences R&D

Compensation Overview

$222k - $333k/yr

+ Equity

Senior, Expert

San Francisco, CA, USA

Hybrid position.

Category
Product
Required Skills
Market Research
Requirements
  • 10+ years of experience in product marketing, with at least 5 years in a leadership role within a B2B SaaS company.
  • Proven ability to build, manage, and bring joy to a product marketing team in a fast-paced, scrappy, growth-oriented environment.
  • Exceptional written communication skills, with a talent for simplifying the complex and crafting compelling product narratives.
  • Strong strategic and analytical skills, with the ability to translate market insights into decisions on how to invest the time of the product marketing team.
  • Demonstrated experience working cross-functionally with Product, Sales, Demand Generation, and other teams to drive cohesive marketing efforts.
  • Experience in conducting market research, customer interviews, and competitive analysis to inform product marketing strategies.
  • Strong understanding of SaaS GTM and proven ability to build strategies to launch new products and grow adoption.
Responsibilities
  • Develop and execute the overall product marketing strategy to align with company goals, driving market differentiation, product adoption, and revenue growth.
  • Manage, mentor, and develop a high-performing product marketing team, fostering a culture of curiosity, creativity, and accountability.
  • Develop, deliver, and own product positioning/messaging that differentiates Benchling’s offerings and resonates with our core audiences.
  • Conduct customer research to deeply understand our core audiences across R&D (the science) and IT (the technology).
  • Develop and lead new product launches and feature releases, ensuring alignment across the Product, Strategy, Sales, and Marketing organizations, including pricing and packaging.
  • Collaborate with Sales and Enablement to develop and deliver training, tools, and collateral that effectively communicate the value proposition of our products.
  • Work closely with Strategy, Product, and Sales to translate product strategy and releases into impactful messaging.
  • Set KPIs and metrics to measure the success of product marketing initiatives, using data-driven insights to optimize strategies and report on outcomes.

Benchling provides a platform designed for life sciences research and development, primarily serving biotech and pharmaceutical companies, academic institutions, and research organizations. Its cloud-based platform includes tools like an electronic lab notebook, molecular biology tools, and sample tracking systems, which help scientists manage experimental data, collaborate with colleagues, and streamline workflows. Users can design experiments, record results, and analyze data in an organized manner. Benchling operates on a subscription-based model, offering different pricing tiers based on organizational size and feature needs, ensuring a steady revenue stream. The company differentiates itself by providing tailored enterprise solutions and additional services like training and support, aiming to enhance the efficiency of scientific research and accelerate the development of innovations in the life sciences sector.

Company Size

501-1,000

Company Stage

Series F

Total Funding

$412M

Headquarters

San Francisco, California

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Benchling's acquisition of PipeBio enhances AI-powered antibody discovery capabilities.
  • Partnerships with companies like Sanofi accelerate digital transformation in pharmaceutical R&D.
  • Growing demand for cloud-based solutions boosts Benchling's market potential.

What critics are saying

  • Emerging biotech software platforms could erode Benchling's market share.
  • Rapid AI advancements may require significant investment to maintain competitiveness.
  • Data privacy concerns could undermine trust in Benchling's platform.

What makes Benchling unique

  • Benchling offers a comprehensive cloud-based platform for life sciences R&D.
  • The platform integrates AI and machine learning for advanced research capabilities.
  • Benchling's tools facilitate collaboration and data sharing across global scientific teams.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Four months of fully paid parental leave

401(k) plan

Remote working stipend

Yearly company-wide retreat

Monthly gym and wellness stipend

Commuter benefits

100% premiums covered for health, dental, and vision

Weekly company social events

Flexible PTO and company-wide winter holiday shutdown

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

6%

2 year growth

2%
Benchling
Oct 23rd, 2024
Benchling acquires PipeBio to accelerate AI-powered antibody discovery

We’re excited to announce Benchling’s acquisition of PipeBio, a leader in high-throughput bioinformatics analysis, to drive biologics discovery.

ArcticStartup
Oct 22nd, 2024
Danish startup joins US-based Benchling, aiming to revolutionize antibody discovery

The collaboration is expected to improve the efficiency of the discovery process by combining PipeBio's advanced sequence analysis tools with Benchling's established software ecosystem.

SynBioBeta
Oct 10th, 2024
Novonesis Teams Up with Benchling to Supercharge Biosolutions R&D

In a significant move to streamline its R&D operations, Novonesis, a global leader in biosolutions, has selected Benchling as its digital platform to enhance the discovery, development, and testing processes across its scientific teams.

Cradle Bio
Sep 25th, 2024
We Welcome Sam Partovi as Our Chief Commercial Officer

Under his leadership, Benchling expanded its customer base to over 1,000 companies, including more than 20 of the top 50 global biopharma companies and hundreds of emerging, growth, and enterprise biotechnology firms.

Worldtempus
Sep 1st, 2024
Could This Be the Funkiest Watch at Geneva Watch Days?

With heaps of creativity and now a new collaboration with H. Moser & Cie., Benc is starting to leave his "underdog" status behind.

INACTIVE