Director of Growth Marketing
Updated on 11/30/2023

51-200 employees

Workplace equity solutions through technology and guidance
Company Overview
Syndio stands out as a leader in promoting workplace equity, providing both technology and expert guidance to over 200 companies, including 30% of Fortune's Most Admired Companies. Their platform aids in closing pay and opportunity gaps, mitigating legal risk, and transforming DE&I goals into tangible results, demonstrating their commitment to creating resilient, open workplaces. The switch to Syndio from other firms has allowed companies to delve deeper into their data and refine their methodologies, underscoring Syndio's competitive advantage in the industry.
Data & Analytics

Company Stage

Series C

Total Funding





Seattle, Washington

Growth & Insights

6 month growth


1 year growth


2 year growth

Remote in USA
Experience Level
Desired Skills
Lead Generation
Growth & Marketing
  • Extensive and progressive experience in growth marketing and/or demand generation for high-growth B2B companies
  • Demonstrated success in scaling and growing demand generation programs that have resulted in significant business revenue growth
  • Experience with Account-Based Marketing (ABM) strategies and an understanding of when to leverage them
  • Analytical mindset and data-driven decision-making capabilities, including attribution modeling and performance tracking across channels, campaigns, and overall demand generation
  • Experience in HR technology is a plus
  • Located in Greater Seattle or Greater New York
  • In partnership with Marketing leadership, develop the integrated marketing strategy, aligning it with overall company goals and objectives. Identify customer segments or verticals to optimize lead-generation efforts for new business
  • Design and implement scalable demand generation programs, processes, and campaigns that can support the growth of the company. Collaborate with field marketing and sales to ensure successful execution and alignment with sales objectives
  • Oversee the creation and management of high-impact lead-generation campaigns across various digital channels, including email marketing, content marketing, webinars, paid advertising, and SEO/SEM strategy
  • Oversee and guide ABM strategies that increase engagement and pipeline of our target enterprise accounts, including developing KPI and channel strategies that create conversion-ready accounts
  • Collaborate cross-functionally to develop compelling, targeted content for different stages of the buyer's journey
  • Partner with Marketing Ops to analyze campaign, channel, and conversion rate performance data regularly to measure the effectiveness of demand generation initiatives. Establish testing frameworks to scale new channels.
  • Lead and mentor a high-performing growth marketing team, providing guidance, and feedback, and create a supportive environment to foster professional growth and excellence
Desired Qualifications
  • Experience in HR technology