Product Marketing MBA Intern
Posted on 1/23/2024
INACTIVE
MasterClass

501-1,000 employees

Online learning platform with world-renowned instructors
Company Overview
MasterClass stands out as a unique learning platform that offers unlimited access to lessons from world-renowned experts across diverse fields, providing a personalized and immersive learning experience. The company's competitive edge lies in its high-quality, cinematic content and the caliber of its instructors, which include industry leaders and celebrities. Its flexible, on-demand streaming service, coupled with comprehensive workbooks, allows learners to absorb knowledge at their own pace, making it a compelling choice for those seeking to learn from the best in the business.
Entertainment
B2C

Company Stage

Series F

Total Funding

$459.5M

Founded

2015

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

1%

1 year growth

12%

2 year growth

-10%
Locations
San Francisco, CA, USA
Experience Level
Intern
Desired Skills
Marketing
CategoriesNew
Business & Strategy
Growth & Marketing
Requirements
  • Bachelor’s degree in business or equivalent work experience, pursuing your Masters degree. Specialty in Marketing is a plus.
  • At least 1 year of experience in a hands-on marketing role, leading end-to-end campaigns and collaborating with marketing creatives and channel owners
  • At least 1 year of experience in a hands-on product role, either as a PM or working on product-forward campaigns
  • 1-2 years working successfully in a fast-paced, highly cross-functional role managing and coordinating multiple relationships and projects from start to finish. Ideal examples are in a start-up, as a PMM, or in management consulting
Responsibilities
  • Defining the audience and positioning strategy for new product features that improve our users’ learning journey
  • Creating the naming and packaging strategy for product surfaces to better communicate our offerings and drive higher CTR and CVR
  • Leading go-to-market campaigns for product experiments so we can better match consumers with the experiences that meet their needs
  • Driving awareness and adoption for desirable but underutilized features and devices across our product portfolio
  • Build a measurement framework and success baseline for Product Marketing
  • Establish ways of working across the company
  • Create the frameworks for how Product Marketing defines product positioning, packaging, GTM, and creative
  • Assist with defining the Product Marketing roadmap and experiment learning agendas
Desired Qualifications
  • Specialty in Marketing
  • Experience in a start-up, as a PMM, or in management consulting