Job Description
The Negotiator/Planner of Content (Influencer) manages the day-to-day execution of influencer campaigns, reporting to a Supervisor and supported by an Associate. The role will activate content and digital strategic plan development and all aspects of implementation.
- Liaison between Strategy and Digital Investment teams for custom content, experiential and social influencer marketing
- Provide support on the ideation, management, and dissemination of feedback on custom content and campaigns to enforce innovative and social-first initiatives for Walmart
- Work directly with clients and outside creators/agencies
- Assist and develop RFPs as well as partner consideration sets
- Manage RFP issuance and evaluation process
- Compare and analyze different RFPs from agencies to formulate a comprehensive influencer strategy
- Review full campaign details and effectiveness
- Collaborate with Social team to create and coordinate marketing strategies that work across different channels
- Assist in creating tactical and wrap decks of campaigns and compiling data mid-campaign for appropriate review and optimization
- Ability to interpret and present data for compelling storytelling and recommendations
- Partnership Development
- Support the management of strategic development with partners and day to day
- Work in tandem with Walmart content team to achieve long-term partner growth goals
- Conduct outreach to new and existing partners
- Execution
- Assist in the development and implementation of campaigns, activations, and initiatives
- Support influencer and content campaign management, including but not limited to strategic recommendations, contracting, content development management, quality assurance, FTC compliance and governance, performance monitoring, and reporting
- Legal & Business Affairs
- Liaise with PubW teams and WMT vendors to draft and manage all SOWs and agreements
- Support in reviewing custom content for Walmart, checking for overall compliance based on guidelines
Qualifications
- 2-3+ years in media agency, influencer, content, or marketing field
- Excellent communication skills (written and verbal) plus superior organization skills
- Has experience with content publishers, influencer agencies or livestream executions
- Strong client relations skills and ability to strategically think from a client’s perspective
- Ability to think conceptually and to translate concepts into actionable plans to drive clients’ businesses forward
- Conceptual and forward-thinking: comfortable in an ambiguous environment and excited about inventing new ways of working
- Highly collaborative team player capable of working across clients, partners, and internal teams
- Detail-oriented: able to prioritize and juggle many projects and deliverables simultaneously
- Analytical: capable of using metrics to make sound performance recommendations
- Self-starter who is able to independently drive projects
- Eager to brainstorm new, creative approaches to influencer campaigns
- Keep abreast of emerging trends, technologies, and influencers
- You should be aware of:
- Social platforms (Meta, Instagram, TikTok, Twitter, YouTube, Snapchat)
- Analytic tools (Facebook Analytics, Google Analytics, etc.)
- Social Ad tools (FB Ads, Google Ads, TikTok Ads)
- Social Management & Listening Tools (Sprinklr, Hootsuite, Social Bakers)
- Microsoft Office (PowerPoint, Excel, Word)