Job Description

The Negotiator/Planner of Content (Influencer) manages the day-to-day execution of influencer campaigns, reporting to a Supervisor and supported by an Associate. The role will activate content and digital strategic plan development and all aspects of implementation.

• Liaison between Strategy and Digital Investment teams for custom content, experiential and social influencer marketing
• Provide support on the ideation, management, and dissemination of feedback on custom content and campaigns to enforce innovative and social-first initiatives for Walmart
• Work directly with clients and outside creators/agencies
  • Assist and develop RFPs as well as partner consideration sets
  • Manage RFP issuance and evaluation process
  • Compare and analyze different RFPs from agencies to formulate a comprehensive influencer strategy
• Review full campaign details and effectiveness
  • Collaborate with Social team to create and coordinate marketing strategies that work across different channels
  • Assist in creating tactical and wrap decks of campaigns and compiling data mid-campaign for appropriate review and optimization
  • Ability to interpret and present data for compelling storytelling and recommendations
• Partnership Development
  • Support the management of strategic development with partners and day to day
  • Work in tandem with Walmart content team to achieve long-term partner growth goals
  • Conduct outreach to new and existing partners
• Execution
  • Assist in the development and implementation of campaigns, activations, and initiatives
  • Support influencer and content campaign management, including but not limited to strategic recommendations, contracting, content development management, quality assurance, FTC compliance and governance, performance monitoring, and reporting
• Legal & Business Affairs
  • Liaise with PubW teams and WMT vendors to draft and manage all SOWs and agreements
  • Support in reviewing custom content for Walmart, checking for overall compliance based on guidelines

Qualifications

• 2-3+ years in media agency, influencer, content, or marketing field
• Excellent communication skills (written and verbal) plus superior organization skills
• Has experience with content publishers, influencer agencies or livestream executions
• Strong client relations skills and ability to strategically think from a client’s perspective
• Ability to think conceptually and to translate concepts into actionable plans to drive clients’ businesses forward
• Conceptual and forward-thinking: comfortable in an ambiguous environment and excited about inventing new ways of working
• Highly collaborative team player capable of working across clients, partners, and internal teams
• Detail-oriented: able to prioritize and juggle many projects and deliverables simultaneously
• Analytical: capable of using metrics to make sound performance recommendations
• Self-starter who is able to independently drive projects
• Eager to brainstorm new, creative approaches to influencer campaigns
• Keep abreast of emerging trends, technologies, and influencers
• You should be aware of:
  • Social platforms (Meta, Instagram, TikTok, Twitter, YouTube, Snapchat)
  • Analytic tools (Facebook Analytics, Google Analytics, etc.)
  • Social Ad tools (FB Ads, Google Ads, TikTok Ads)
  • Social Management & Listening Tools (Sprinklr, Hootsuite, Social Bakers)
  • Microsoft Office (PowerPoint, Excel, Word)