Full-Time
Vice-President Brand & Product Marketing
Posted on 5/1/2024
AI-driven financial crime and compliance solutions
Data & Analytics
AI & Machine Learning
Financial Services
Senior
London, UK
Required Skills
Sales
Lead Generation
Marketing
Requirements
- 10+ years of experience in product marketing and brand-related marketing functions in the software industry
- Personality and communication skills to engage, build relationships, and work effectively with sales, product, marketing, and the executive team
- 10+ years of progressive management experience, with an emphasis on leadership, and engaging global and local stakeholders
- Proven experience as a leader in Product Marketing in a product-driven organisation
- Experience leading integrated GTM motions that include sales, channel and services partners, strategic alliances, and technology ecosystems
- Experience in leading change; i.e. improving and creating new processes, changing ways of working, influencing cross-functional teams
- Outstanding written and verbal communication skills to explain and translate complex technology concepts into simple and intuitive communications
- Uses data to measure results and inform decision-making and strategy development
- Excellent spoken and written English
- Pragmatic, 'get things done' mindset
Responsibilities
- Develop and execute a comprehensive brand and product marketing strategy aligned with the company's objectives and growth targets
- Define and communicate our brand identity, messaging, and positioning across all of ComplyAdvantage’s sales and marketing channels to effectively differentiate our brand and products in the market
- Lead a high-performing brand and product marketing team to drive cross-functional collaboration and ensure the successful implementation of marketing campaigns and initiatives
- Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers, and sales pitch materials that can be utilised globally
- Monitor and analyze key performance metrics to track the effectiveness of marketing programs and initiatives, and use data-driven insights to optimize future strategies
- Stay abreast of industry trends, emerging technologies, and best practices in B2B marketing to continuously innovate and improve our marketing efforts
- Partner confidently and effectively with the product and commercial teams to evolve the go-to-market strategy and product success across all customer touchpoints
- Continually craft and review our overall product positioning and messaging
- Educate internal teams about the value of our product to customers
- Create communication plans that translate product value into customer engagement and lead generation strategies
- Research competitors, customers, and users to feed external insights into the product roadmap and marketing strategies
- Be the customer champion in all Product and Strategy forums
ComplyAdvantage offers AI-driven solutions for financial crime and compliance, specializing in AI-powered fraud detection and AML risk detection by aggregating data from various sources. The main technologies used in the product include AI-powered fraud detection, AML risk detection, and data aggregation from various sources.
Company Stage
Series C
Total Funding
$109M
Headquarters
, United Kingdom
Founded
2014
Growth & Insights
Headcount