Principal – Wealth Marketing

Over the last 20 years, Ares’ success has been driven by our people and our culture. Today, our team is guided by our core values – Collaborative, Responsible, Entrepreneurial, Self-Aware, Trustworthy – and our purpose to be a catalyst for shared prosperity and a better future. Through our recruitment, career development and employee-focused programming, we are committed to fostering a welcoming and inclusive work environment where high-performance talent of diverse backgrounds, experiences, and perspectives can build careers within this exciting and growing industry.

Job Description

About Ares Wealth Management Solutions:

Ares Management is one of the largest private market investment managers in the world. Backed by the power and scale of the Ares platform, Ares Wealth Management Solutions (AWMS) oversees product development, distribution, marketing and client servicing efforts for the global wealth management channel. AWMS’ mission is to provide advisors and their clients access to innovative, solutions-oriented investment opportunities across the Ares platform of industry leading credit, private equity, real estate and infrastructure strategies. Through our range of institutional and retail structures, coupled with excellent client service and educational resources, we help investors diversify their portfolios with private market solutions that seek to deliver consistent, long-term growth.

Role Summary:

This senior level position will lead the development and execution of marketing strategies for the wealth channel across EMEA and APAC, with end-to-end ownership of go-to-market strategy, demand generation and client engagement for AWMS. This role will build and scale a multi-faceted regional wealth marketing function, consistent with global standards and governance, in partnership with U.S. AWMS leadership and various business stakeholders. The successful candidate will combine strategic leadership with hands-on execution and stakeholder management, driving measurable business outcomes across channels and markets.

We are seeking a candidate excited to refine and elevate a regional marketing function, with responsibilities including team development, channel strategy and localized go-to-market infrastructure. The candidate will have exceptional strategic and creative marketing skills, a problem-solving mindset, is skilled at collaborating with stakeholders and is confident in their ability to deliver innovative client experiences.

The candidate is a credible and commercially minded marketing leader with strong judgment and a bias toward action. They operate effectively in a matrixed, global organization, build trust quickly with stakeholders, and lead teams with clarity, accountability and a focus on development.

Key Responsibilities:

International Marketing Strategy & Growth

• Define and lead the wealth marketing strategy across EMEA and APAC, aligned to AWMS business priorities and growth objectives and in close coordination with US leadership and Ares Corporate Communications
• Identify and prioritize target markets, client segments and distribution opportunities to drive adoption across the wealth channel
• Translate global strategy into regionally relevant plans that reflect local market dynamics, regulatory considerations and client needs

Go-to-Market & Demand Generation

• Own end-to-end go-to-market strategy for products and solutions in international markets  
• Drive demand generation across channels, delivering measurable impact on client acquisition, engagement and pipeline growth
• Partner with Product and Sales teams to refine value propositions, segmentation and messaging for financial advisors and their clients

Channel Strategy, Campaign Execution and Performance

• Quarterback the development and execution of integrated, multi-channel marketing campaigns across email, web, paid, earned and events
• Establish a data-driven approach to campaign planning and optimization, leveraging analytics and testing to improve ROI
• Build and scale performance measurement frameworks and dashboards to track effectiveness, inform decision-making and drive accountability

Team Leadership & Capability Building

• Lead and develop a 3-person marketing team, fostering a culture of accountability, collaboration and continuous improvement
• Define team structure and roles to support current needs and future growth
• Coach and develop team members, strengthening core capabilities across product marketing, demand generation, and channel execution

Experience & Skills:

Core Experience

• 10+ years of progressive marketing experience, including leadership responsibility across international markets
• Proven experience within asset management or financial services, with a strong understanding of private markets and the wealth management channel
• Track record of building and scaling marketing functions, teams or regional capabilities
• Deep understanding of international market dynamics, regulatory environments and cultural nuances

Functional Expertise

• Deep wealth marketing experience developing and executing go-to-market strategies, demand generation programs and integrated marketing campaigns
• Strong command of paid, owned and emerging media channels, with a data-driven approach to performance optimization
• Experience in product marketing, including positioning and content strategy for complex investment solutions
• Fluency in marketing analytics, Martech platforms and campaign measurement frameworks

Leadership & Influence

• Demonstrated ability to lead and develop high-performing teams with a focus on coaching, accountability and capability building
• Proven effectiveness operating in a matrixed, global organization with the ability to influence stakeholders across functions and regions; excited to build a business and shape the organization

Reporting Relationships

There is no set deadline to apply for this job opportunity. Applications will be accepted on an ongoing basis until the search is no longer active.