Full-Time
Director – Acquisition Marketing
Updated on 9/6/2024
Dolls Kill
201-500 employees
Online boutique for edgy fashion items
Compensation Overview
$165k - $195kAnnually
Senior, Expert
Oakland, CA, USA
- At least 5-7 years of experience in ecommerce in a DTC environment.
- At least 5 years of experience in prominent paid media platforms (Google Ads, Meta Ads, and TikTok Ads).
- Deep understanding of popular social media/video platforms (Instagram, Facebook, YouTube, TikTok, Pinterest).
- Proven experience taking data driven approaches to marketing and media buying.
- Roll up sleeves attitude with extreme attention to detail and willingness to be hands-on in driving results.
- Ability to handle multiple tasks, priorities, and deadlines.
- Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams.
- Optimize & scale customer acquisition efforts across sales and marketing channels.
- Plan and execute paid media campaigns.
- Use data to optimize media spend efficiency and drive profitable growth.
- Understand customers to deliver best in class creative.
- Continuously innovate and keep up with trends in the digital marketing landscape.
Dolls Kill is an online boutique that offers a variety of clothing, shoes, accessories, and beauty products inspired by punk rock, goth, glam, and festival fashion. It primarily serves young adults and teenagers looking for alternative fashion choices that stand out from mainstream trends, with a global e-commerce platform that includes free shipping and physical pickup locations in major cities. The company generates revenue through direct sales and pre-orders, creating a sense of exclusivity among its customers. Dolls Kill differentiates itself by focusing on a niche market and leveraging social media and influencer partnerships to engage its audience.
Company Stage
Series B
Total Funding
$65M
Headquarters
San Francisco, California
Founded
2012
6 month growth
↑ 2%1 year growth
↑ 1%2 year growth
↑ 5%
Simplify's Take
What believers are saying
- Dolls Kill's global reach and free shipping policy significantly broaden its customer base, enhancing revenue potential.
- The company's unique style offerings and continuous trend updates ensure a dynamic and engaging shopping experience, fostering customer retention.
- Strategic partnerships, like the one with Wildbrain's 'Strawberry Shortcake,' expand product lines and attract diverse customer segments.
What critics are saying
- The niche market focus may limit Dolls Kill's appeal to a broader audience, potentially capping growth.
- Heavy reliance on social media and influencer marketing can be volatile and subject to changing algorithms and trends.
What makes Dolls Kill unique
- Dolls Kill's focus on rebellious and edgy fashion sets it apart from mainstream retailers, appealing to a niche market of young, bold individuals.
- Their direct-to-consumer model and use of pre-orders create a sense of exclusivity and urgency, enhancing customer engagement and inventory management.
- The company's strong reliance on social media and influencer partnerships effectively resonates with its target audience, driving brand loyalty and visibility.