Director – Engagement Strategy

Job Description

DIRECTOR, ENGAGEMENT STRATEGY (ACTIVATION)

In this role, you will develop and execute multichannel marketing plans that align with brand strategies and drive measurable results among HCPs and consumer audiences

Strategy Development

• Ability to develop and execute strategies that align with broader brand goals and drive measurable results
• Expertise with digital, engagement, and channel strategy
• Strong understanding of digital, social, CRM and media channels, as well as rep delivered channels
• Ability to own projects (with reasonable oversight):
• Initiate briefs, develop strategy, draft decks,

Team Collaboration

• Proven ability to work effectively in cross functional team environment, with a focus on collaboration and shared success
• Collaborate closely with internal teams (account, creative, PM) to deliver on client needs

Communication Skills

• Strong written and verbal communication skills
• Ability to confidently and thoughtfully present strategic points-of-view and recommendations
• Be an active contributor in both internal and client meetings

Client Relationship Management Skills

• Partner with account teams to provide strategic input and support client relationships, ensuring alignment with goals and expectations
• Become a trusted client resource

Time Management

• Ability to work on multiple projects at once, prioritize deliverables, and be an active contributor to meetings

Industry Knowledge

• Pharmaceutical knowledge- familiarity with pharma industry and regulations
• Experience with both HCP and DTC audiences
• Experience in medical device, diagnostic testing, retail (OTC) a plus

Qualifications

This pivotal role requires a depth of expertise (7-10 years of relevant experience, with an advanced degree preferred), including a track record of impactful work experience and professional ingenuity.

– which means you have:

• Experience in healthcare marketing, including both HCP and consumer, and retail.
• Superb and persuasive communications skills, both written and verbal
• Strong analytical/logical thinking
• Ability to simplify and clarify complex concepts
• A structured problem solving approach to address complex strategic/management issues
• Excellent analytical skills
• Ablility to become deeply immersed in our clients’ business on both a commercial and clinical/scientific level experience
• Ablility to develop strong client relationships and trust based on deep immersion in their business
• Familiarity with relevant digital channels (e.g., web, mobile, CRM, social media, search)