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Full-Time

Senior Events Marketing Manager

Posted on 9/5/2024

CaptivateIQ

CaptivateIQ

201-500 employees

Offers agile commission management software

Consulting
Enterprise Software

Compensation Overview

$91k - $136kAnnually

Senior, Expert

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Management
Marketing
Data Analysis
Requirements
  • 5+ years in event management or a similar role
  • Exceptional at planning, executing, and facilitating follow-up for tradeshows and third-party conferences from strategy through execution (mastery of pre-, during, and post-event workflows)
  • Proven track record of successfully designing & managing various types of MQL and pipeline-producing events (in-person events, virtual conferences, webinars, and hybrid events)
  • Experience creating and executing programs that increase brand awareness, drive customer engagement, and generate pipeline
  • Highly organized self-starter who can think strategically and work autonomously under their own initiative – possesses strong project expense, and time-management skills
  • Proven grasp of event analytics, audience development, and deriving insights from data to demonstrate ROI and inform future strategy
  • Exceptional project management and cross-functional collaboration skills, with experience gaining team consensus and driving deliverables with an owner mindset
  • Strong executive presence, internal & external communication, and presentation skills
  • Creative, innovative, and resourceful with a get-it-done mentality while operating true to our values
  • Proven track record of managing a large events budget
Responsibilities
  • Develop and own a comprehensive portfolio of events, including tradeshows, industry conferences, roundtables, roadshows, partner events, and more.
  • Research industry events, build vendor relationships, and evaluate sponsorship/participation based on CaptivateIQ’s objectives and target audience.
  • Think creatively about prospect experience at both virtual and in-person events and build experiences that surpass expectations for attendees.
  • Collaborate with sales and marketing teams to develop, implement, and analyze marketing initiatives and event strategies in support of pipeline targets.
  • Work with the content team on speaker selection, agenda creation and management, and presentation creation and management.
  • Define event success criteria, including OKRs, communication channels, and setting clear goals for each event; drive tight post-event follow up to maximize impact.
  • Conduct pre-event briefs, post-event reports, including but not limited to attendee surveys, analytics, and lessons learned.
  • Communicate the results and make recommendations for optimizing future campaigns (KPIs, budget, ROI, planning, etc).
  • Create processes to drive effective and streamlined decision making; Manage our events budget to ensure we’re hitting goals and staying on track.
  • Support executive scheduling at events, including engagements with prospects and customers

CaptivateIQ's environment emphasizes flexibility and transparency, making it an ideal workplace for those who thrive in innovative settings that prioritize clear communication and operational efficiency. Their focus on developing agile commission management software that integrates seamlessly with multiple data sources positions them as a leader in streamlining payout processes. This approach not only enhances the productivity of sales teams but also fosters an atmosphere of trust and motivation, all central to this company's ethos.

Company Stage

Series C

Total Funding

$162.7M

Headquarters

San Francisco, California

Founded

2017

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-11%

2 year growth

-26%
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Simplify's Take

What believers are saying

  • CaptivateIQ's innovative solutions like Enterprise Workflow Automation and CaptivateIQ Assist can drastically reduce Time-to-Payroll, boosting team performance and motivation.
  • Recognition as a 'Strong Performer' in Forrester's Sales Performance Management report validates CaptivateIQ's robust enterprise-grade solutions.
  • Achieving unicorn status with a $1.25B valuation and significant funding from top-tier investors like ICONIQ Growth and Sequoia Capital indicates strong financial health and growth potential.

What critics are saying

  • The complexity of integrating new features and maintaining a no-code platform could lead to technical challenges and potential downtime.
  • The competitive landscape in the incentive compensation management space is intense, with established players potentially eroding CaptivateIQ's market share.

What makes CaptivateIQ unique

  • CaptivateIQ's no-code platform offers unparalleled flexibility and scalability in commission plan management, setting it apart from traditional rule-based ICM solutions.
  • The introduction of features like Calculation Components and Global Attributes significantly reduces manual effort and errors, enhancing efficiency and precision.
  • CaptivateIQ's SmartGrid technology enables real-time data management and commission calculations at an enterprise scale, a capability that is rare among competitors.
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