Sr. Growth Product Manager

What You’ll Do

• Own the end-to-end lead capture and qualification experience across Luxury Presence websites and paid campaigns.
• Develop and test strategies for lead capture form optimization, progressive profiling, and data enrichment to drive higher-intent leads.
• Drive conversion rate optimization through rapid A/B testing, funnel analysis, and cross-channel experiments.
• Develop and implement lead scoring models that drive higher-intent conversions and improve handoffs to agents.
• Run data-driven experiments to improve conversion rates, reduce friction, and increase marketing ROI across all acquisition channels.
• Collaborate with marketing and paid media teams to refine landing pages, messaging, and targeting strategies.
• Partner with engineering to build an AI-driven lead nurturing solution that engages and qualifies leads on-site.
• Establish growth experimentation frameworks, prioritizing high-impact tests across SEO, paid media, and organic channels.
• Work cross-functionally to automate lead management, integrating with CRM and marketing automation tools.
• Define and track lead quality and conversion metrics, ensuring alignment across product, marketing, and sales.

Who you are

• 5+ years of experience in Product Management
• 3+ years in Growth Product Management, with experience in lead generation, CRO, or funnel optimization - preferably in SaaS or marketplace platforms.
• Strong grasp of conversion optimization principles, including experiment design, A/B tests, and behavioral analytics.
• Data-obsessed; comfortable defining metrics, analyzing experiment results, and balancing short-term performance with long-term product vision.
• Excellent collaborator with the ability to drive alignment across product, engineering, marketing, and client success teams.
• Proven ability to prioritize and execute growth experiments that drive measurable improvements.
• Inclination to obsess over customer experience and deeply understand their goals, pains, and motivations.
• Big thinker, able to start small; develop bold product visions, but break them into iterative, measurable steps.

Preferred Qualifications

• Experience in PropTech, real estate, or lead generation platforms.
• Prior experience building AI or data-driven lead management tools.
• Familiarity with marketing automation platforms, CRMs, and lead hand-off processes between marketing and sales.
• Background in product-led growth (PLG) strategies, including funnel instrumentation, onboarding optimization, and retention experiments.
• Exceptional communication and demonstrated leadership experience, enabling effective mentorship and cross-functional alignment
• Experience with AI-powered engagement products (chat, bots, interactive lead enrichment/suppression tools) is a strong plus.