Full-Time

SEO Content Writer

Posted on 10/31/2025

Upstox

Upstox

1,001-5,000 employees

Tech-driven online brokerage and mutual funds

No salary listed

Mumbai, Maharashtra, India

In Person

Category
Content & Writing (2)
,
Requirements
  • Bachelor’s degree in Journalism, Mass Communication, Finance, Economics, English, or related field
  • 1–3 years of experience in content writing, preferably in financial/business domains (freshers with strong writing samples may also apply)
  • Strong writing and editing skills with the ability to simplify complex finance topics for diverse audiences
  • Great understanding of SEO, digital marketing, and content performance tools
  • Ability to work in a fast-paced environment and deliver on tight deadlines
  • Keen interest in financial markets and personal/business finance
Responsibilities
  • Write well-researched, accurate, and engaging articles on stock market, personal finance, and business finance
  • Create scripts for product videos, advertisements, and explainer content
  • Draft and edit digital content tailored to project goals and audience needs
  • Deliver timely articles on immediate basis in response to market updates and developments
  • Work closely with marketing, product, and design teams to support overall content strategy
  • Ensure all content adheres to brand guidelines, style guide, and compliance/legal requirements
  • Collaborate with fellow writers to brainstorm ideas and share best practices
  • Incorporate SEO best practices to improve content visibility and organic traffic
  • Regularly track and analyze content performance metrics to understand user behavior
  • Suggest improvements in content quality and structure based on insights

Upstox is a tech-driven investment platform in India offering online brokerage for stocks, commodities, currencies, and derivatives, along with mutual funds. It operates through a digital trading platform where users place orders online, use charting tools, and can access up to 25x intraday leverage for active trading. Basic trades cost ₹20 per order, while premium priority services with higher leverage cost ₹30 per order, with no paperwork for most transactions. It differentiates itself with transparent, low fees, a broad product mix (including about 1,500 mutual funds with no transaction fees), and a partner network that includes sub-brokers. The goal is to be a one-stop, affordable, tech-enabled investment platform that serves both active traders and long-term investors in India.

Company Size

1,001-5,000

Company Stage

Late Stage VC

Total Funding

$229M

Headquarters

Mumbai, India

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • Bond investments with IndiaBonds deepen wallet share across fixed income and brokerage.
  • The tick-by-tick engine improves order-flow visibility for active traders.
  • Insurance distribution broadens Upstox's cross-sell funnel beyond trading accounts.

What critics are saying

  • Platform instability during volatile markets destroys execution confidence and drives churn to rivals.
  • Zerodha and Dhan retain advanced traders through deeper ecosystems and derivatives tooling.
  • Share.Market and Groww intensify customer acquisition costs in mass retail brokerage.

What makes Upstox unique

  • Upstox offers a mainstream discount-broking platform with broad retail appeal and simple onboarding.
  • Its Upstox Pro interface includes ChartIQ charts, 100-plus indicators, and multi-asset access.
  • Upstox API 2.0 and Smallcase integration support algorithmic and thematic investors.

Help us improve and share your feedback! Did you find this helpful?

Your Connections

People at Upstox who can refer or advise you

Benefits

Professional Development Budget

Flexible Work Hours

Remote Work Options

Company Equity

Performance Bonus

Employee Stock Purchase Plan

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
GroMo
May 13th, 2026
Earn ₹1000+ daily with GroMo - zero investment side hustle.

Earn ₹1000+ daily with GroMo - zero investment side hustle. Making extra money in India used to mean taking on a second job or investing in inventory. That's changed. GroMo, a platform with over 60 lakh partners, lets people earn ₹1,000 to ₹5,000 daily by referring friends and contacts for credit cards, loans, and savings accounts. You don't need capital, just a phone and a network. Most Indian households feel the squeeze education, healthcare, and housing costs keep climbing. A side hustle helps, but the usual options (reselling products, gig work) require upfront investment or specific skills. Financial product distribution is different. Banks pay commissions to acquire customers. GroMo handles the backend paperwork and compliance. You just share the links. Why this works. You turn your existing contacts friends, family, social media connections into income. You aren't selling physical products or managing inventory. Banks pay ₹500 to ₹5,000 per approved credit card and ₹1,000+ for savings accounts. If you close two or three referrals a day, you hit ₹1,000. GroMo partners with Axis Bank, Kotak 811, Upstox, Paytm Money, Bajaj Finserv, and 50+ institutions. A college student might need a zero-balance account; a business owner needs a loan. You match the person to the product. It scales, too. Your first week might bring ₹3,000 from five referrals. By month two, once you've set up templates and follow-up routines, you might see daily earnings of ₹2,000 to ₹4,000. Top partners earn ₹1 lakh monthly by recruiting other sellers and taking a cut of their commissions. Getting started. Download the app and get certified. Install GroMo from Google Play or the App Store. The free certification courses take 15 to 20 minutes each. They teach you the product details you need to answer customer questions. Find your first prospects. Look at your contact list. Who recently changed jobs, got married, or started a business? These life events create financial needs. Warm leads convert much faster than cold messages. Share links that actually work. GroMo gives you unique referral links. Don't just send "Here's a card." Send: "Hey [Name], Axis has a card with a ₹500 bonus and no joining fee. Takes 3 minutes. [link]." Personalization triples clicks. Track your applications. The dashboard shows who clicked, started, and finished. If someone drops off, a nudge like "Need help with the Kotak KYC?" recovers about 30% of lost applications. Get paid quickly. Commissions hit your bank within hours of approval. Credit cards pay at dispatch; loans pay at disbursal. It's one of the fastest payout cycles in the Indian market. Which products pay the most? Credit cards: ₹500 to ₹5,000. Premium cards (Axis Magnus, HDFC Infinia) pay ₹3,000 to ₹5,000 but need higher income proof. Mass-market cards (IDFC FIRST UPI, Jupiter RuPay) pay ₹500 to ₹1,500 and approve faster. Target 2-3 approvals a day. One partner in Bangalore targets software engineers on LinkedIn with comparison posts like "Best cashback cards for online shoppers." He drives 15 to 20 applications a week and earns ₹80,000 monthly just from cards. Personal loans: 2-3% of the amount. A ₹2 lakh loan at 2.5% commission pays ₹5,000. Loans take a day or two to disburse, so one approval every other day keeps income steady. Look for salaried customers with CIBIL scores over 700 who have immediate needs. MyFlot and Hero Fincorp on GroMo approve ₹50,000 to ₹5 lakh for salaried staff. Avoid cash-salary customers; they face more rejections. Savings and demat accounts: ₹500 to ₹1,000. IndusInd pays ₹650 per funded account. Jupiter and Kotak 811 pay ₹300 to ₹800. Demat accounts (Upstox, Aditya Birla Money) pay ₹800 to ₹1,200 after the first trade. These are low-friction products instant opening, minimal docs perfect for volume. What partners actually make. Part-time (1-2 hours daily): ₹15,000 to ₹30,000 monthly. Professionals and students who spend evenings on GroMo typically close 10 to 15 referrals a month. A Mumbai marketing executive spends 90 minutes after work messaging contacts and posting Instagram Stories. She earns ₹22,000 monthly enough to cover rent. Full-time (5-6 hours daily): ₹50,000 to ₹80,000 monthly. Partners who treat this as a job close 40 to 60 referrals. They use WhatsApp Business, content calendars, and CRMs. A Pune housewife with no sales background earns ₹65,000 monthly by focusing on her housing society and local groups. Team builders: ₹1 lakh+ monthly. You can earn overrides by recruiting other partners. Refer 10 active partners earning ₹20,000 each, and you get 5-10% of their commissions. Top earners mix direct sales with team commissions. Where people mess up. Spamming generic links. "Here's a credit card link" gets ignored. "Rohit, you mentioned travel this HDFC card gives lounge access and points on spends" gets clicks. Ignoring incomplete applications. Half of applicants start but don't finish. A follow-up message recovers 30% of drop-offs. Pushing products you don't get. If you can't explain the interest-free period, you lose trust. Do the certification courses. Ghosting after the sale. Help customers activate cards. Satisfied customers refer others. One partner gets 40% of leads from repeat referrals because he supports post-approval. Mismatching products. Don't pitch a ₹1 lakh loan to someone earning ₹18,000. It wastes time and hurts your credibility. Scaling to ₹5,000 daily. Build a content engine. Post 5 to 7 WhatsApp Status updates weekly on benefits and offers. Put carousels on Instagram "Top 3 Cards for Freelancers." Content brings leads to you. Segment your network. New grads need demat accounts. Mid-career pros need premium cards. Targeted pitches convert better. Run micro-campaigns. Partner with RWAs or alumni groups. Host a 30-minute Zoom "financial clinic." One webinar can generate 10 to 15 leads. Follow the seasons. Credit card applications spike during festivals (Oct-Nov). Loans surge before wedding season. Time your outreach. Master the follow-up. Day 1: Send link. Day 3: Share testimonial. Day 7: Highlight offer. Day 14: Offer a call. Sequences convert 40% more than single touches. Taxes. Commission income from GroMo is taxable. If you earn over ₹50,000 annually, file ITR-3 or ITR-4. GroMo provides monthly payout statements for your CA. No TDS is deducted, so set aside 10-15% for advance tax if your income exceeds ₹2.5 lakh. Most full-timers register as sole proprietors to deduct expenses like internet and phone bills. Why this beats freelancing. No skill barrier. Freelancing needs design or coding skills. GroMo needs communication skills, which are trainable in days. Faster payouts. Freelance platforms hold money for weeks. GroMo pays in hours. Recurring income. A freelance project pays once. A referral who opens an account, takes a loan, then gets a card pays you three times. Lower rejection. Freelance proposals face 95% rejection. GroMo links convert at 10-20% because you're solving a real need for people you know. Who this is for. Salaried professionals. Want an extra ₹15,000 to ₹30,000? Do this in the evenings. Students. College networks are gold for demat accounts and entry-level cards. Homemakers. No commute, flexible hours. One partner earns ₹65,000 monthly from her housing society. Business owners. You already see customers daily. Add financial referrals as a value-add. Retirees. Monetize your network of former colleagues and community contacts. Smartphone and internet. A basic ₹8,000 Android phone works. Social presence. WhatsApp Business and Instagram help. Consistency 5 posts a week beats virality. Willingness to learn. Your first 10 referrals teach you what works. Track click rates and approvals. Financial literacy. Understand credit scores and interest rates (the GroMo course covers this). Follow-up discipline. Spend 30 minutes every morning checking statuses. This habit lifts earnings significantly. How GroMo keeps it fair. Instant payouts. Banks take 30-45 days? GroMo pays in hours. Transparent commissions. You see the payout upfront: ₹1,000 for Kotak 811, ₹2,500 for Axis Flipkart. No hidden cuts. Full tracking. You see who clicked, started, or got approved. No guessing. Compliance handled. GroMo manages RBI and SEBI rules. You just sell. Support. In-app chat and relationship managers for active partners. Legal basics. Keep records. Download monthly statements. Use accounting software. Watch GST. Turnover over ₹20 lakh may need GST. Check with a CA. Don't mis-sell. No false promises. GroMo monitors this; violations mean suspension. Privacy. Don't spam. Respect "no." FAQs. Q: How to earn ₹1,000 per day? A: Share 2-3 credit card or savings account links daily via GroMo. Commissions are ₹500-₹5,000 per product. No investment needed. Q: Is ₹70,000 a good salary? A: It's above median. Adding ₹20,000 via GroMo helps with savings or EMIs. Q: Easiest way to earn? A: Financial distribution via GroMo. No skills or inventory. Share links, earn ₹300-₹5,000 per referral. Q: How to get ₹10,000 fast? A: Close 5-7 credit card/savings referrals in 7-10 days. Focus on warm leads colleagues, family who have a need.

The Economic Times
Sep 2nd, 2025
IndiaBonds, Upstox join hands to offer bond investments to retail investors

IndiaBonds, a Sebi-registered broker and licensed online bond platform provider, on Tuesday said it has entered into a strategic alliance with Upstox to enable retail investors to avail a wide range of bond investments on the brokerage platform.

The Financial Express
Oct 23rd, 2024
Upstox targets to make retail trade more profitable: CEO

In a bid to create a level-playing field for retail traders, Upstox has launched tick-by-tick (TBT) engine to provide real-time insights on order flow, market depth and trade price checker.

The Hindu BusinessLine
Oct 20th, 2024
Bridging the gap: Upstox launches TBT engine, bringing pro-level trading access to retail traders

Bridging the gap: Upstox launches TBT engine, bringing pro-level trading access to retail traders.

Indian Television Dot Com
May 20th, 2024
Upstox forays into insurance distribution

Upstox has launched a campaign video to shed light on its new offering.

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