Full-Time
Manager Paid Search
Digital Matter
51-200 employees
Battery-powered asset trackers with integration-ready hardware
Compensation Overview
$100k - $130k/yr
New York, NY, USA
Hybrid
Hybrid role requiring 3 days on-site in NY, NY.
 Growth & Marketing (1) |
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- Minimum of 5 years of hands-on experience managing paid search campaigns (Google Ads, Shopping, Performance Max, SA360, or equivalent)
- At least 2 years of experience mentoring or directly managing junior team members
- Strong analytical skills with proficiency in Excel (pivot tables, VLOOKUPs, performance reporting)
- Excellent attention to detail, organizational skills, and ability to manage multiple projects simultaneously
- Strong communication skills with experience presenting to clients and internal stakeholders
- Oversee day-to-day management of paid search and AI-driven search campaigns across assigned clients, ensuring accuracy, timeliness, and performance delivery
- Monitor pacing, budgets, and KPIs across traditional and AI-powered search environments, implementing optimizations to drive efficiency and effectiveness
- Analyze campaign and visibility performance data, spanning paid search, generative engine results, and answer engine placements to identify trends, issues, and opportunities
- Contribute to test-and-learn roadmaps including ad copy tests, keyword and query intent expansions, prompt-response optimization, and feature adoption
- Supervise and mentor Senior Associates, and Associates, ensuring flawless campaign execution and professional development across paid and AI search disciplines
- Provide training, feedback, and guidance on best practices, campaign workflows, and the rapidly evolving AI search landscape
- Serve as the day-to-day client contact, delivering performance updates and recommendations across paid search and AI search visibility with confidence and clarity
- Build strong client relationships by demonstrating accountability, expertise, and responsiveness as search continues to evolve
- Work with Associate Directors and channel teams (Paid Social, Programmatic, SEO) to ensure paid search and AI search programs are integrated into broader media and content strategies
- Share learnings, GEO/AEO best practices, and emerging AI search insights with peers and junior team members to elevate the team's collective expertise
Digital Matter designs and manufactures battery-powered asset tracking devices and sensor technology for telematics providers and businesses that need to monitor physical assets. Its hardware is integration-ready, designed to be easily plugged into partners’ telematics or software platforms, and uses GPS, Wi-Fi, and cellular location technologies with long battery life and rugged build for indoor and outdoor use. The company differentiates itself with this plug-and-play hardware plus a global partner network and a white-label software platform, Telematics Guru, that partners can offer to end-users, creating a potential SaaS revenue stream. Its goal is to help customers track and manage physical assets worldwide by providing straightforward hardware and a flexible software option that partners can rebrand and resell.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Perth, Australia
Founded
2001
Simplify's Take
What believers are saying
- Indoor Tracker targets indoor asset tracking, expanding beyond outdoor applications.
- Sustainable Solutions Partner Program attracts ESG-focused enterprise customers.
- Telematics Guru white-label platform creates SaaS revenue in 120 countries.
What critics are saying
- Queclink's cheaper LTE Cat 1bis trackers erode market share in Asia now.
- Teltonika's 5G GNSS outperforms Barra Edge, capturing Geotab fleet contracts.
- 2G sunsets in India and Africa by mid-2026 obsolete fallback devices immediately.
What makes Digital Matter unique
- Energy Saving Stack doubles battery life with 100% more location updates on Barra Edge devices.
- Manta Fusion integrates best battery-powered tracking technology into one solution.
- 4G Cat 1bis and 2G fallback on Oyster3 Global fill LTE-M coverage gaps globally.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Parental Leave
Company News
Manta Fusion named "IoT Sensor Product of the Year" in 2026 IoT Breakthrough Awards program. Its mission is to help businesses connect, protect, and derive more value from their assets. As a leading global innovator, developer, and supplier of IoT solutions, Digital Matter drive continuous innovation to enable its partners to deploy confidently at scale worldwide. The battery-powered asset tracker is honored for its approach to delivering multi-technology location accuracy, ultra-long battery life, and advanced sensing in a single deploy-once solution. PERTH, AUSTRALIA - January 7, 2026 - Digital Matter, a global leader in low-power IoT hardware solutions, today announced that its Manta Fusion tracking device has been selected as "IoT Sensor Product of the Year" in the 10th annual IoT Breakthrough Awards program. Designed for organizations that require consistent tracking across both indoor and outdoor locations, the Manta Fusion combines multiple location technologies, advanced sensing, and ultra-low-power operation in a rugged, low-profile form factor. The IoT Breakthrough Awards program recognizes the most innovative companies and products shaping the global Internet of Things market. The award highlights Digital Matter's continued focus on design and engineering excellence to deliver powerful, deploy-once IoT hardware solutions that help industries worldwide connect and protect the assets that matter. "We designed the Manta Fusion to solve a very real challenge our customers face every day - achieving superior outdoor location accuracy while maintaining the same exceptional indoor performance," said Loic Barancourt, CEO of Digital Matter. "This award is meaningful recognition of the engineering discipline we've spent 25 years refining, and our commitment to delivering practical, long-life solutions that perform reliably in the field." The Manta Fusion brings together the strengths of Digital Matter's proven Edge indoor/outdoor device range with the precision of traditional GNSS trackers. Its unique multi-mechanism location technology leverages full GNSS for excellent outdoor accuracy, Wi-Fi scanning for reliable indoor positioning, and cell tower fallback to maintain visibility in challenging environments. An integrated Bluetooth gateway further expands functionality, enabling the device to serve as a hub for multiple BLE tags and sensors. Engineered around ultra-efficient, low-power technology, the Manta Fusion is powered by three user-replaceable AA batteries and delivers a battery life of over 10 years, significantly reducing ownership costs and enabling true "deploy once" scalability. This longevity makes the Manta Fusion a sustainable and practical solution for industries managing large fleets or remote assets where regular maintenance is costly or impractical. Beyond location tracking, the Manta Fusion extends its value with advanced sensing, monitoring, and security capabilities. Impact detection helps organizations identify mishandling or drops, strengthen asset protection, and reduce damage during transport. Flexible configuration allows users to prioritize location technologies based on specific use cases, while BLE sensor integration provides extended visibility into temperature, movement, and other environmental conditions. Together, these capabilities deliver actionable insights that improve asset utilization, reduce losses, and optimize supply chain efficiency. Since its launch, the Manta Fusion has demonstrated significant impact across logistics, cold chain, construction, and other industries. By eliminating trade-offs between accuracy, power, and performance, it sets a new standard in IoT asset tracking and sensing. "The Manta Fusion is not just another tracking device - it's a game-changer that optimizes performance while maximizing efficiency. Tracking assets across both indoor and outdoor environments can be a challenge for organizations, especially when GPS fails," said Steve Johansson, managing director, IoT Breakthrough. "By combining multi-technology location capabilities, advanced monitoring, ultra-long battery life, and streamlined deployment in one solution, the breakthrough Manta Fusion solution sets a new benchmark for IoT sensors. We're proud to award Digital Matter with 'IoT Sensor Product of the Year!'" To learn more about the Manta Fusion, visit here.
Digital Matter doubles battery life in IoT asset tracking deployments with new Energy Saving Stack. Device Manager enhancement enables up to 2X longer device life together with 100% more location updates, unlocking better performance and lower total cost of ownership for global partners Digital Matter, a global leader in IoT hardware solutions, today announced the launch of its Energy Saving Stack (ESS), a powerful new enhancement to the company's Device Manager ecosystem that delivers up to twice the battery life together with 100% more location updates to its battery-powered asset tracking devices - without any hardware changes. By significantly reducing energy consumption in the field, ESS enables partners to extend deployments, increase data granularity, and minimize service disruptions - all while lowering total cost of ownership (TCO) and environmental impact. For IoT solution providers, it represents a practical path to higher performance, longer revenue cycles, and a more seamless end-user experience. "Energy efficiency is mission-critical in asset tracking, and our new Energy Saving Stack enhancement gives partners the power to do more - delivering up to double battery life, 100% more location updates, and faster recovery mode from the same trusted devices," said Loic Barancourt, CEO of Digital Matter. "It's a strategic upgrade that enables our partners to meet tougher contractual requirements, expand deployments with confidence, and reduce complexity across the board." A smarter way to reduce costs and extend value. Every time a battery dies in the field, it disrupts asset visibility - leading to missed shipments, idle equipment, and costly recovery efforts for partners. By extending device life and minimizing maintenance, ESS helps keep solutions in the field longer without requiring manual upkeep. That means fewer site visits, fewer support tickets, and more time generating recurring revenue. At scale, these gains compound to lower TCO and improve ROI across every deployment. For the end customer, it means fewer disruptions and a solution that they can rely on day after day, year after year. The enhancement also improves responsiveness in Recovery Mode, a feature that enables Digital Matter devices to reconnect and update location after unexpected activity, by enabling more frequent asynchronous check-ins. This gives partners faster insights in critical moments without compromising battery life. Network advancements deliver real-world efficiency gains. ESS leverages the latest advanced enhancements in 5G cellular network standards. By streamlining communication during check-ins and location updates, the enhancement significantly lowers energy use - unlocking measurable efficiency gains across long-term deployments. Activated through Device Manager, ESS is currently supported on Barra Edge devices and will soon be available on Digital Matter's Edge, Fusion, and Core device range. "ESS is part of a bigger effort to continuously evolve our platform - not just with new products, but by making the ones our partners already use even more powerful," concluded Barancourt. "This is the latest step in our commitment to continuously strengthen the performance, reliability, and value of every solution we deliver." For more information on Digital Matter, visit www.digitalmatter.com.
Digital Matter's Hawk IoT Data Logger named 2025 australian Good Design Award gold winner for engineering excellence. Date: October 15, 2025 The recognition highlights the company's commitment to flexible, sustainable, and high-performance IoT hardware innovation. Digital Matter, a global leader in IoT hardware solutions, today announced that its Hawk IoT datalogger has won gold for engineering design at the 2025 australian Good Design Awards. The accolade highlights Digital Matter's ongoing commitment to design and engineering excellence - delivering powerful IoT hardware solutions that help industries worldwide connect and protect the assets that matter. This year's Good Design Awards centered around the theme "Design for Better," celebrating projects that drive positive change for people, planet, and prosperity. The Hawk was recognised as a standout example of engineering design, with its rugged IP68- and IK-rated build quality ensuring reliable performance even in the harshest conditions. "Winning a Good Design Award is incredible recognition of the innovation and dedication that defines Digital Matter," said Loic Barancourt, CEO of Digital Matter. "The Hawk embodies our vision of delivering hardware that is flexible, reliable, and sustainable. It enables our partners and their customers to solve real-world challenges - from conserving water and improving crop yields, to monitoring utilities and supporting conservation - all with the durability needed to thrive in the harshest environments." The Hawk was developed to address a longstanding challenge in remote monitoring: how to balance flexibility, power efficiency, and cost in a single device. Millions of remote sensors exist worldwide, each with unique power and communication requirements. The Hawk addresses this through a modular design built around swappable I/O Cards, allowing customers to customise compatibility for their specific sensors without redesigning the core device. This architecture enables seamless integration with a wide range of sensors - from soil moisture probes and pressure sensors to ultrasonic range sensors and weather stations - while remaining highly competitive by leveraging Digital Matter's 25 years of design expertise and the scale achieved through producing large volumes of battery-powered trackers each year. Already deployed across diverse applications, the Hawk is proving its ability to improve ROI and support sustainability. In agriculture, farmers are using the Hawk to optimise irrigation, conserve water, and improve yields through soil moisture monitoring. Utilities are relying on it for remote water meter readings and to detect leaks in sewers and drains before they become costly failures. Conservation organizations are applying the device to non-invasively monitor ecosystems and wildlife, whether tracking beehive health or water quality in river systems. Additionally, the Hawk can even function as a Bluetooth Gateway, delivering real-time visibility of small assets like tools and equipment. "The Digital Matter Hawk is a robust and modular IoT data logger and sensor hub. Its purpose is to provide a flexible and unique approach to remote monitoring, enabling users to connect, protect, and gain visibility over their critical assets and environmental conditions. Really clever product and a brilliant showcase of what good design can bring to a product like this. Well done," said The Good Design Awards Jury. The 2025 Good Design Awards Ceremony will take place on Friday, October 17, 2025, at the International Convention Centre (ICC) Sydney. To learn more about Hawk Pro Data Logger, visit here.
Digital Matter is pleased to welcome Loic Barancourt as the new CEO of Digital Matter!
To address the specific challenges of tracking assets within indoor environments, Digital Matter, a leader in the field of asset tracking solutions, has introduced an innovative Indoor Tracker.