Responsibilities

• Lead Lyra’s organic and paid social media strategy
• Serve as a proactive evangelist for mental health supporting Lyra’s brand and thought leaders
• Actively drive awareness and increase engagement across multiple social media platforms 
• Evaluate and establish presence on new platforms
• Manage daily social listening, proactive, and reactive communications 
• Ensure brand consistency in creative content through tone, voice and terminology
• Ensure DEIB considerations are applied to all content
• Drive collaboration across the marketing organization to amplify campaigns (creative, content, events, subject matter experts, customer advocacy) 
• Create robust employee advocacy programs and campaigns tailored to support our subject matter experts (clinicians, execs, product leaders)
• Lead Lyra’s social media influencer program
• Construct specific KPI measurement and attribution frameworks that link social metrics (such as brand affinity, engagement, reach, etc.) to business goals (such as conversion, signups, app downloads, traffic, etc.)

Ideal Attributes

• 13+ years of social media marketing; high-growth marketing experience preferred
• Excellent content strategy, writing, editing, and proofreading skills
• Track record for executive thought leadership coaching and development
• Keen eye for detail, including attention to word interpretation
• Experienced in creating and managing thoughtful influencer programs 
• Skilled at creating inspiring and high-performing employee advocacy campaigns 
• Proven track record of engaging online communities in empathetic but informed dialog about health related issues (preferred)
• Strong project management skills with desire and instinct to work cross-functionally
• Self-motivated with the ability to prioritize in a dynamic environment 
• Expert-level understanding of campaign measurement and reporting 
• Proficient with visual design tools (Figma, Canva, Illustrator)

Diversity & Inclusion

• Diversity, equity, inclusion, and belonging (DEIB) at Lyra is essential to the way we deliver culturally responsive care, build and manage our provider network, and support holistic efforts to strengthen DEIB in workplaces around the world—including our own.  
• People come to Lyra with a range of needs, backgrounds, and abilities that influence their response to mental health support. Our diverse network of providers delivers comprehensive mental health treatment and support rooted in culturally responsive care, a multicultural approach that accounts for the impact of cultural backgrounds on each person’s care experience. Learn more at https://www.lyrahealth.com/diversity-equity-inclusion-belonging/