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Social Media Director
Confirmed live in the last 24 hours
Burlingame, CA, USA
Experience Level
Desired Skills
Social Media
  • 13+ years of social media marketing; high-growth marketing experience preferred
  • Excellent content strategy, writing, editing, and proofreading skills
  • Track record for executive thought leadership coaching and development
  • Keen eye for detail, including attention to word interpretation
  • Experienced in creating and managing thoughtful influencer programs
  • Skilled at creating inspiring and high-performing employee advocacy campaigns
  • Proven track record of engaging online communities in empathetic but informed dialog about health related issues (preferred)
  • Strong project management skills with desire and instinct to work cross-functionally
  • Self-motivated with the ability to prioritize in a dynamic environment
  • Expert-level understanding of campaign measurement and reporting
  • Proficient with visual design tools (Figma, Canva, Illustrator)
  • Diversity, equity, inclusion, and belonging (DEIB) at Lyra is essential to the way we deliver culturally responsive care, build and manage our provider network, and support holistic efforts to strengthen DEIB in workplaces around the world-including our own
  • People come to Lyra with a range of needs, backgrounds, and abilities that influence their response to mental health support. Our diverse network of providers delivers comprehensive mental health treatment and support rooted in culturally responsive care, a multicultural approach that accounts for the impact of cultural backgrounds on each person's care experience. Learn more at https://www.lyrahealth.com/diversity-equity-inclusion-belonging/
  • Lead Lyra's organic and paid social media strategy
  • Serve as a proactive evangelist for mental health supporting Lyra's brand and thought leaders
  • Actively drive awareness and increase engagement across multiple social media platforms
  • Evaluate and establish presence on new platforms
  • Manage daily social listening, proactive, and reactive communications
  • Ensure brand consistency in creative content through tone, voice and terminology
  • Ensure DEIB considerations are applied to all content
  • Drive collaboration across the marketing organization to amplify campaigns (creative, content, events, subject matter experts, customer advocacy)
  • Create robust employee advocacy programs and campaigns tailored to support our subject matter experts (clinicians, execs, product leaders)
  • Lead Lyra's social media influencer program
  • Construct specific KPI measurement and attribution frameworks that link social metrics (such as brand affinity, engagement, reach, etc.) to business goals (such as conversion, signups, app downloads, traffic, etc.)
Lyra Health

1,001-5,000 employees

Global workforce mental health platform
Company Overview
Lyra's mission is to transform behavioral health care through technology with a human touch. The company uses matching technology and an innovative digital platform, Lyra quickly connects companies and their employees — plus spouses and children — to world-class therapists, mental health coaches, and personalized medication prescribing.
  • Lyra for Lyrians - Full access to Lyra’s mental health services for employees and their eligible dependents—at no charge
  • Health benefits - Comprehensive medical, dental, and vision benefits, along with a free monthly membership to One Medical
  • Financial rewards - Generous compensation, 401k, and equity options
  • Paid time off - Guilt-free time to unwind and recharge, including four weeks of vacation and paid holidays
  • Tech stipend - Monthly stipend to spend on technology needs
  • Snacks & meals - Monthly Uber Eats and NatureBox credits to nourish body and mind
Company Core Values
  • Tackle hard problems
  • Show your cards
  • Put clients first
  • Listen harder
  • Follow the science
  • Look inwards
  • Mind yourself