Acn GN Song

• Analysis and assessment of the pharmaceutical market across disease areas and opportunity identification for new launches, indication expansions,identify emerging trends, competitive landscapes, and new opportunities within the life sciences sector.

• Competitor benchmarking, patient journey mapping, segmentation & targeting

Digital Marketing 

• Develop E2E strategy & campaigns: Liaise withkey client stakeholders in the marketing teams to design strategies for omni-channel marketing campaigns.Lead development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization

• Provide expertiseon Content design and campaign execution: Able to provide a perspective on identification and selectionof the right digital channels and content types based on campaign objectives.  Able to understand client requirements based on their briefs & ideate to appropriate creativedesigns.Support end to end campaign execution and suggest ways for optimization.

Marketing Technology 

• Leadplatform assessment and solutiondesign :Understand themarketing value chain across process, technology & people. Conduct a thorough assessment, propose a solution along with an operating model & define KPIs for different marketing technologies – Adobe / SF / Veeva. Have an understanding of the regulatory, compliance and governance landscape in the industry and build frameworks for scale up.

• MarTech Consulting Projects: Lead projects focusing on optimizing the MarTech stack and develop use cases to improve utilization of existing MarTech stack. Research, evaluate and recommend new martech systems and suppliers. Keep a holistic understanding of existing and upcoming martech platforms and how they connect into the broader marketing technology landscape.

• Tools & Platforms: Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc.

• Value realization:Crafting a value tree and developing business casesfor implementation and scale up

Gen AI 

• Be aware of the latest AI developments in the Life Science industry and be able to co-create customized solutions for the client to meet their objectives.

• Have experience in CDP tools and platforms. 

• Design and implement GenAI use cases

Sales & Business Development

• Generating new business engagements: Drive new business opportunities by identifying and pursuing new leads, defining GTM strategy, facilitate client discussions and presentations to drive new business and client relationships.

• Own and drive RFP/RFI response coming in from Life Science customers 

Practice Development 

• Take on leadership role: Support overall growth of practice across all the pillars – Marketing as well as sales, & service through a combination of business development, talent management, oversight of delivery work, and thought leadership.

• Collaborate with Salesforce, Veeva, Adobe, IQVIAetc. business groups, to enable business capabilities with agility, velocity, and quality while optimizing costs.

• Establish a strong network with key stakeholders in the Accenture ecosystem, across geographies to socialize and amplify the GN Song capabilities, operating model and ways of working to generate demand and meet the KPIs

• Lead and motivate teams with diverse skills and backgrounds. Manage and mentor talented teams of consultants and technologists supporting, providing input and guidance into the talent strategy and actively participate in engagement, capability development activities.

Read about us.

• Blogs

Your experience counts!

• MBA from a tier 1 institute with preferably bachelor’s degree in marketing, Journalism, Communications, or a related field

• Proven working experience (8+ years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the Life Sciences Industry

• In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization

• Experience in working with middle to senior management levels within existing organization / client organizations

• Experience in working with Agencies or working in a Marketing agency for Life Sciences Clients

• Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers

What’s in it for you?

• An opportunity to work on transformative projects with key G2000 clients 

• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

• Ability to embed responsible businessinto everything—from how you service your clients to how you operate as a responsible professional. 

• Personalized training modules to develop yourstrategy & consulting acumen to grow your skills, industry knowledge and capabilities 

• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edgeexpertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers

Accenture Global Network Song | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.