Full-Time

Principal Analyst

Search Marketing, Viator

Confirmed live in the last 24 hours

TripAdvisor

TripAdvisor

51-200 employees

Largest travel platform for reviews and bookings

Consumer Software
Consumer Goods

Senior, Expert

Company Historically Provides H1B Sponsorship

London, UK

Category
SEO Marketing
Growth & Marketing
Required Skills
Python
R
SQL
SEO
Tableau
Looker
Data Analysis

You match the following TripAdvisor's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 7+ years in an analytical role with experience in an international matrix environment, ideally at a fast-paced e-commerce company, ideally in Search Marketing Analytics.
  • Bachelor's Degree in an analytical field (math, economics, engineering, statistics, etc), Master’s Degree a plus.
  • Expertise in search and paid marketing tactics (e.g. SEM, PPC, SEO, Content etc).
  • Proficiency in SQL, programming languages like R or Python are a plus.
  • Proficiency in data visualization tools (e.g., Tableau, Looker).
  • Strong understanding of statistical tests and experimentation.
  • Excellent communication and presentation skills, with the ability to convey complex findings to non-technical stakeholders.
  • Strong analytical, conceptual and problem-solving skills with the ability to work under pressure and tight deadlines.
  • Self-motivated problem solver who thinks both strategically and analytically, with the ability to work independently in a fast-paced environment.
  • Strong stakeholder management, organization, communication and interpersonal skills.
Responsibilities
  • Be the strategic lead in the Search Marketing analytics team, leveraging data analysis to identify opportunities that align Search Marketing efforts with broader business strategies.
  • Drive analysis to explore how a unified strategy across paid and organic search can accelerate overall business growth.
  • Proactively identify opportunities for incrementality testing across our search channels through in-depth research and analysis. Support the marketing team with experiment design and analysis, ensuring robust measurement and reliable insights aligned to business objectives.
  • Break down silos within the marketing analytics team by fostering cross-collaboration with analysts across the marketing channels (e.g. CRM, Display and Affiliate Marketing). Lead cross-channel analysis to identify opportunities for synergies across marketing efforts.
  • Maintain close monitoring of daily trading numbers, providing regular updates to the business on the performance of Search Marketing channels against key metrics and overarching business targets.
  • Lead traffic analysis focused on developing the capability to translate data into actionable insights that will optimise performance across SEM and SEO.
  • Develop expertise in the SERP, understanding the interplay between paid and organic search features and their impact on search performance. Monitor and assess the effects of Google updates on internal performance metrics.
  • Be on top of market trends on the SERP, proactively identifying opportunities in SEM and SEO while mitigating threats to secure a competitive advantage.
  • Develop exceptional relationships with stakeholders and within the team to ensure all workstreams and projects are delivered to the strategic needs and objectives.
  • Create concepts and justify business case analyses to improve search traffic and commercial metrics.
Desired Qualifications
  • Master’s Degree a plus.

Tripadvisor is the largest travel platform in the world, designed to help travelers research and plan their trips. It collects millions of reviews and opinions from users about various travel-related services, such as hotels, restaurants, activities, airlines, and cruises. Users can access this information to make informed decisions about their travel plans. Tripadvisor operates primarily on an advertising revenue model, where it earns money by selling advertising space to travel businesses and charging for enhanced listings. Additionally, it makes income through affiliate commissions when users book travel services through links on its site. Unlike many competitors, Tripadvisor has a vast database of user-generated content, which provides authentic insights for travelers. The goal of Tripadvisor is to be the go-to resource for travelers, helping them find the best options for their journeys while also supporting businesses in the travel industry.

Company Size

51-200

Company Stage

IPO

Total Funding

$325M

Headquarters

Englewood, Colorado

Founded

1999

Simplify Jobs

Simplify's Take

What believers are saying

  • Tripadvisor can enhance AI-driven personalization features to meet demand for tailored travel experiences.
  • The rise of 'workcations' presents opportunities for Tripadvisor to expand remote work-friendly content.
  • Tripadvisor can leverage sustainability trends by promoting eco-friendly accommodations and experiences.

What critics are saying

  • Potential acquisition could lead to strategic changes impacting Tripadvisor's market position.
  • The resignation of M. Gregory O'Hara may cause shifts in corporate governance.
  • Inquiry into securities law violations could result in legal challenges and financial penalties.

What makes TripAdvisor unique

  • Tripadvisor is the world's largest online travel community with extensive user reviews.
  • The platform offers seamless links to booking tools for a comprehensive travel planning experience.
  • Tripadvisor's business model capitalizes on advertising revenue and affiliate commissions.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Work Hours

Remote Work Options

Hybrid Work Options

Paid Vacation

Paid Sick Leave

Mental Health Support

401(k) Company Match

Company News

Accesswire
Jan 12th, 2025
Investors With Losses Are Invited To Join The Schall Law Firm In An Inquiry Into Liberty TripAdvisor Holdings Inc For Securities Law Violations

Investors with losses are invited to join The Schall Law Firm in an inquiry into Liberty TripAdvisor Holdings Inc for securities law violations.

Investing.com
Jul 8th, 2024
Liberty TripAdvisor secures new $500M Term Loan B Facility By Investing.com

Liberty TripAdvisor secures new $500M Term Loan B Facility

The Boston Globe
Feb 23rd, 2024
Could a New York private equity firm be hunting Tripadvisor?

The firm invested $325 million in Liberty TripAdvisor to help cover a margin loan that had to be paid off.

The Motley Fool
Feb 13th, 2024
Why Tripadvisor Stock Was Soaring Today

Liberty Tripadvisor, which effectively has majority voting control, has expressed interest in acquiring Tripadvisor.

Forbes
Feb 13th, 2024
Tripadvisor Is Preparing To Be Acquired And Taken Private

In March 2020, Liberty TripAdvisor Holdings landed a $325 million investment from Certares Management, which has invested in more than three dozen companies in the travel sector, including American Express Global Business Travel, Hertz Global Holdings and LATAM Airlines.