At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies and consumers? At Appian, it’s more than an empty promise. It’s what we do.

Appian is actively seeking a seasoned and passionate Industry Strategy Lead to drive go-to-market efforts for our Global Public Sector business. The ideal candidate will have in-depth experience with our key Public Sector market segments—including Defense, Federal Civilian, and State & Local Government—and a strong understanding of Appian’s technology ecosystem, including business process automation, low-code application development, and case management. 

This role will be located at Appian Headquarters in McLean, VA. 

To be successful in this role, you need:

• An in-depth understanding of Public Sector buyers and their needs, and the ability to conduct systematic market research to craft and evolve Appian’s differentiated value proposition for government organizations.

• The ability to produce creative, memorable, high-impact positioning, messaging, and content in support of go-to-market initiatives and product launches. 

• A strong technical and sales orientation, and the ability to connect with and relate to both Product Management and Sales to act as the bridge between the two

• The ability to collaborate across go-to-market functions—Sales, Marketing, Product Management, and Customer Success—and act as the central point of contact to drive stakeholder buy-in and ensure the success of all go-to-market efforts for Public Sector; experience leading multi-disciplinary go-to-market teams. 

• Excellent presentation skills and stage presence to capture the imagination of internal and external audiences through public speaking engagements.

Some of the tools and resources we will equip you with include:

• We’ll immerse you into our community rooted in respect starting on day one. Our community is strong and growing! Our affinity groups are a great place to start connecting with peers from all across the globe.

• Appian offers a wide variety of growth and development opportunities such as: our in-house Appian MBA program for new managers, Appian University which is a full library of over 3,000 LinkedIn Learning and Udemy courses, Presentation Skills training, and tuition reimbursement for those seeking to further their education.

Basic qualifications: 

• BA/BS degree or equivalent in a relevant discipline

• 10+ years of B2G/B2B enterprise software/implementation experience in the Public Sector, esp. U.S. federal agencies

• Experience in business process management (BPM), robotic process automation (RPA), artificial intelligence (AI), case management, Platform-as-a-Service (PaaS), preferred

About Appian:

Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation and value. Today, we help businesses build apps and workflows rapidly, with a low-code automation platform. 

Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard. We value and encourage cross-departmental collaboration, and actively seek opportunities to better ourselves and others. Creating impact to us means that when we deliver results, we’re focused on lasting positive change. 

Join us.