Full-Time

Campaign Manager

Posted on 9/23/2024

Brightcove

Brightcove

501-1,000 employees

Cloud-based video hosting and publishing solutions

Data & Analytics
Entertainment

Compensation Overview

$85.2k - $127.8kAnnually

+ Bonus + Commission + Stock Options

Mid

Boston, MA, USA

Commute to Boston office once a week.

Category
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Social Media
Hubspot
Marketing
Data Analysis
Google Analytics
Requirements
  • 3-5 years of experience in B2B marketing or campaign management. Experience in SaaS technology is a plus.
  • Bachelor’s degree in Marketing, Business, or a related field. Advanced degrees or certifications (e.g., HubSpot, Google Analytics) are a plus.
  • Strong understanding of B2B marketing strategies, digital marketing, and data analysis.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.
  • Excellent written and verbal communication skills with the ability to craft compelling messages and collaborate with diverse teams.
  • Proven ability to manage multiple projects simultaneously, meet deadlines, and work under pressure.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
Responsibilities
  • Develop and implement comprehensive B2B marketing campaigns that align with company goals and target key business audiences and segments in North American and International markets.
  • Work closely with Product Marketing and Product Strategy on market research to identify target segments, understand customer needs, and stay updated on industry trends.
  • Collaborate with product marketing and content creators to develop engaging and relevant content for various channels, including email, social media, webinars, paid digital, and whitepapers.
  • Manage and orchestrate the end-to-end execution of campaigns, including planning, scheduling, and coordinating with internal teams and external vendors.
  • Monitor and analyze campaign performance using metrics such as ROI, lead generation, conversion rates, and engagement levels. Working closely with Marketing Operations, providing regular reports and actionable insights.
  • Oversee campaign budgets and ensure efficient allocation of resources to achieve maximum results.
  • Work closely with product marketing, product strategy, growth marketing, corporate communications, sales, product, and marketing operations to ensure campaign alignment and integration with overall business objectives.
  • Continuously work with teams to optimize campaigns based on performance data, feedback, and market changes.

Brightcove provides cloud-based video hosting and publishing solutions through its platform, Brightcove Video Cloud. This platform allows businesses to deliver high-quality video content across various devices and platforms, catering primarily to media companies, broadcasters, publishers, and enterprises. Clients subscribe to the service, gaining access to tools for video hosting, publishing, and analytics, which help them manage and distribute their video content effectively. Brightcove stands out from competitors with its fast deployment capabilities and flexible APIs, enabling seamless integration into existing systems. Additionally, its strong analytics tools provide insights into content performance and viewer engagement, assisting clients in optimizing their video strategies. The company's goal is to empower businesses to leverage video content for marketing, communication, and entertainment.

Company Stage

IPO

Total Funding

$152.9M

Headquarters

Boston, Massachusetts

Founded

2004

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-6%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition by Bending Spoons could accelerate innovation and market expansion.
  • Brightcove's 'Marketing Insights' tool enhances analytics capabilities for video marketing performance.
  • The new Marketing Studio for Sales caters to the demand for personalized video content.

What critics are saying

  • Shareholder dissatisfaction may arise from the acquisition by Bending Spoons.
  • Strategic shifts post-acquisition could disrupt existing client relationships.
  • The competitive digital video market could erode Brightcove's market share.

What makes Brightcove unique

  • Brightcove offers fast, flexible deployment with a strong technology partner ecosystem.
  • The company provides robust analytics tools for deep insights into viewer engagement.
  • Brightcove's flexible APIs allow seamless integration into existing client systems.

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