Facebook pixel

Senior Digital Media Strategist
Posted on 12/19/2022
Halifax Regional Municipality, NS, Canada
Experience Level
Desired Skills
Data Analysis
Google AdWords
Google Analytics
  • Our ideal candidate has been working in digital media for 5+ years and brings experience in analytics, display, programmatic, social and search
  • While not necessary, an understanding of offline channels would be an asset
  • Google Analytics and AdWords certified
  • Experience with Google Analytics 4 (GA4) is preferred
  • Comfortable in all social platforms (Facebook, Twitter, Tiktok, Snapchat, LinkedIn, Pinterest, etc.)
  • Experience with Comscore and Data Studio
  • Strong written and verbal communication
  • Excellent presentation skills
  • Exceptional attention to detail
  • Comfortable with technology
  • Proficient in excel, word, powerpoint, and Google workspace
  • Able to mentor junior team members as needed
  • Stays calm under pressure
  • You're gifted in managing up
  • Strong negotiator
  • Have strong research skills
  • Great time management skills
  • Talented problem solver
  • As the Senior Digital Strategist you'll use your knowledge and expertise of the digital ecosystem to develop strategic digital solutions to address our client's business challenges and goals
  • You'll work closely with the client service team to provide an integrated and holistic approach to our client's campaign goals and objectives
  • You'll be accountable for the development and presentation of meaningful campaign reports for your clients. Applying your knowledge and expertise of the digital ecosystem, we'll turn to you to develop campaign reports that are insight driven, actionable and provide an interesting narrative to our clients about their business
  • You'll act as a team leader, supporting junior team members in various campaigns and projects
  • With data being at the root of everything we do, you must be able to analyze complex data sets from various sources, and develop one comprehensive story about campaign performance and results
  • Determining the best digital solutions for each client's specific business challenges through ongoing investigation of new and emerging technology and digital advertising offerings
  • Manage campaigns and projects from conceptual phase to execution including delivery of creative material
  • Help lead a team to execute on various campaigns, projects and analytics
  • Ability to establish conversion points, measurements of success, and campaign KPIs
  • Continually monitor campaign performance to make actionable recommendations throughout the campaign
  • Create client presentations
  • Prepare POV's for internal and external use
  • Actively contribute to brainstorm and idea generation sessions
  • Maintain and strengthen client and vendor relationships
  • Maintain industry certifications
AIP Connect

1-10 employees