What You Will Do: 

• Generate content for iRobot pages (TikTok, Instagram,YouTube/YouTube shorts), optimized from key learnings and insights

• Identify and procure fan content and UGC to utilize as additional content for social channels and for use across marketing touchpoints (web, email, etc...)

• Identify trends on social media to bring to our attention

• Support Global Brand Team by coordinating the global social media content calendars and cascading across iRobot North America and global platforms

• Assist with day-to-day cross social media platform community management, monitoring and campaign creation 

• Create monthly competitive analysis and top performing post reports to inform the Global Marketing Team and regional counterparts

• Work with paid media team on influencer marketing and seeding

• Support other projects from the Global Marketing team (up to 15% of time) 

To Be Successful You Will Have: 

• Currently pursuing a bachelors degree in Business Administration, Marketing or Communications

• Ability to work full-time from August to December

• Experience using social media in a business setting

• TikTok and Instagram Savvy and engaged in current trends

• Highly organized with superior verbal and written communication skills

• Strong experience working with MS Office applications (Excel, Word, PowerPoint)

• Ability to work in a fast-paced environment working with multiple team members

• Live and breath social media and pop culture with your finger on the pulse of what’s trending.

• Not afraid of being on camera, being silly, and creating thumb-stopping content all in the name of views and engagement.

• Ability to manage multiple concurrent projects

• Demonstrated interest in the "4 P’s of Marketing, Branding, Communications and consumer products”