Full-Time
Updated on 9/4/2026
Global, independent media planning and buying
$47k - $50k/yr
New York, NY, USA
Hybrid
At least two days per week in the office.
Bachelor's
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Crossmedia is an independent media agency that plans and buys media across channels for clients, anchored in data-driven, transparent, and channel-neutral work without kickbacks. It earns revenue solely from client fees and uses a global network to provide holistic strategy, cross-channel media planning and buying, and measurement, supported by units like Redbox Business Intelligence. Its offerings include performance marketing (SEM/SEO, programmatic buying), multicultural marketing, and global media services with a proprietary media procurement marketplace, all guided by fluid, cross-trained teams from insight to execution. Its goal is to deliver unbiased, data-backed media solutions that maximize client value and maintain trust and transparency across the full marketing funnel, serving brands such as BMW and U.S. Bank and highlighting its status as the largest certified minority-owned media agency in the United States.
Company Size
201-500
Company Stage
Acquired
Total Funding
N/A
Headquarters
New York City, New York
Founded
2000
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Flexible Work Hours
Unlimited Paid Time Off
Paid Sabbatical
Health Insurance
Mental Health Support
401(k) Company Match
Generous paid parental leave policy
Life milestone recognition & support
Phone/Internet Stipend
Student Loan Assistance
Tuition Reimbursement
Professional Development Budget
Learning & Development and training programs
Crossmedia reshapes leadership for global growth. The leadership changes reflect Crossmedia's approach to independence as an agency model rather than simply an ownership structure. Crossmedia is restructuring its executive leadership as the independent media agency prepares for its next phase of growth, creating a new role focused on growth and corporate strategy while expanding the remit of its finance chief. Entering its 27th year, Crossmedia has appointed Ali Plonchak as Chief Growth & Corporate Strategy Officer, bringing new business, marketing and corporate strategy under one function. Plonchak has been with the agency for more than two decades and previously served as Chief Operating Officer. Crossmedia combines growth and corporate strategy. The agency has also expanded Bobby Singh's role from Chief Financial Officer to Chief Financial & Operating Officer (CFOO). His responsibilities will now cover both financial management and the operating model supporting Crossmedia's global expansion. The leadership changes reflect Crossmedia's approach to independence as an agency model rather than simply an ownership structure. The agency said marketers are increasingly seeking partners that offer greater accountability and transparency while adapting quickly to changing business needs. Kamran Asghar, Global CEO & Co-founder, Crossmedia: "Independence is only an advantage if it makes you more useful to clients. Our ambition is to be the world's most trusted media agency. That requires more than great work. It requires leadership that helps us grow with discipline and build the kind of business that clients can rely on for the long term. Ali and Bobby play a critical role in the next stage of our evolution." Ali Plonchak takes charge of growth strategy. Plonchak's move from operations to growth and corporate strategy reflects the agency's focus on opportunities arising from clients seeking broader strategic partnerships, additional expertise and faster-moving solutions. She will lead new business and marketing while helping shape Crossmedia's strategy around new capabilities, strategic partnerships, market expansion and future investments. Ali Plonchak, Chief Growth & Corporate Strategy Officer, CrossMedia: "The biggest growth opportunities come from listening to what clients need before the industry has a name for it. Our job is to turn those signals into capabilities, partnerships and smarter ways of helping clients grow while staying true to the independence our clients expect from Crossmedia." Singh joined Crossmedia in 2025 as Chief Financial Officer. In his expanded role, he will oversee the financial and operational framework supporting the agency's international growth. Bobby Singh expands finance and operations remit. As CFOO, Singh will oversee how Crossmedia plans, invests and scales its business, with a focus on expanding capabilities while maintaining operational discipline and client focus. Bobby Singh, Chief Financial & Operating Officer, CrossMedia: "Sustainable growth isn't about adding layers of process. It's about creating an operating model that gives our teams the clarity to move faster, make better decisions and continue delivering the level of partnership our clients expect from us." The appointments form part of Crossmedia's long-term growth strategy. Plonchak and Singh will work closely with Global CEO Kamran Asghar and President Anne Bologna as the agency expands across the U.S., Europe and Canada. Crossmedia targets growth across key markets. The agency's leadership changes come as marketers consider alternatives to traditional holding-company structures. Crossmedia said it is investing in people, capabilities and its operating model while maintaining the independence, transparency and trust that have shaped the business since its founding.
Crossmedia launches XM Sports and Entertainment to bring independent strategy and accountability to sports investments. Veteran sports marketing leader Neil Carl joins Crossmedia to lead practice New York, NY, June 15, 2026 - Leading independent global media agency Crossmedia announced today the launch of XM Sports and Entertainment, a dedicated practice that helps brands evaluate, activate, and measure sports partnerships with greater transparency, accountability, and strategic alignment across media, sponsorship, and activation. Neil Carl joins Crossmedia as Head of XM Sports and Entertainment, responsible for leading the practice and advising clients on how to connect sponsorship strategy, media planning, activation, and measurement into a single, more effective investment approach. He brings decades of experience in sponsorship consulting, experiential marketing, brand leadership and integrated partnership strategy, and has a track record of negotiating and activating over $500 million in sports media and rights agreements across leagues, teams, athletes and major sporting events. "What drew me to Crossmedia was a shared belief in the power of sports as a critical connection point between brands and consumers," said Carl. "Throughout my career, it's been clear that sponsorships and media are most effective when planned together, not in silos. Fans don't experience them separately, and brands shouldn't manage them that way. As sports marketing grows more complex, brands need more than activation support. They need one partner to provide objective guidance on where to invest, how those investments work together, and how to measure the outcomes that matter. That's the opportunity we're building at Crossmedia, and that's where our independent model creates a meaningful advantage." XM Sports and Entertainment was created to help brands bring greater cohesion and independent strategy and accountability to their sports investments. As marketers deepen their involvement across leagues, teams, athletes, and live events, many still rely on disconnected partners to manage sponsorship, media and measurement, limiting visibility into performance, reducing efficiency and making it harder to unlock the full value of those investments across the broader marketing ecosystem. "The future of sports marketing isn't more specialization. It's better integration," said Kamran Asghar, global CEO and co-founder of Crossmedia. "Media has always been one of the most powerful ways brands participate in sports. What's been missing is a way to connect sponsorship strategy, media planning and measurement from the start. XM Sports and Entertainment brings those disciplines together, helping clients make better decisions and understand the full impact of their sports marketing efforts and investments." Unlike many sports marketing consultancies and agency offerings, XM Sports and Entertainment is built on Crossmedia's long established belief that neutrality, powered by independence and transparency, is non-negotiable. This means Crossmedia operates independently of sports properties, rights holders, and inventory sellers, allowing Crossmedia to evaluate sponsorships, media investments and partnership opportunities without commercial bias, helping clients make decisions based solely on business objectives and performance outcomes. About Crossmedia Crossmedia is the leading independent global media agency, offering integrated, holistic and accountable full-funnel and full-service capabilities for clients worldwide. For 25 years, Crossmedia has been committed to doing media and business the right way. Guided by the principles of Trust, Reason, and The Pursuit of Happiness, Crossmedia is a top-ranked media agency and has been named an Ad Age Best Places to Work for the past seven years in a row. Crossmedia has headquarters in NYC and hubs across the U.S., London, Germany, and Toronto. Clients include U.S. Bank, Invesco, Zalando, Sub Zero, Newell Brands, Herschend Family Entertainment, Lincoln Financial, and Planet Fitness.
Crossmedia names Anne Bologna as its first President. Bologna will take over the day-to-day U.S. operations and lead the executive team. New York, NY - Leading independent global media agency Crossmedia announced today that Anne Bologna has been named as its first President. "Crossmedia celebrated its 25th anniversary last month," said Kamran Asghar, Global CEO and Co-Founder of Crossmedia. "This milestone reinforces our long-standing commitment to the future as we continue executing our vision for the next 25 years. We are recognizing Anne for the work she has contributed and elevating her to a role where she will set the foundation of our growth plan and bring it to life." Bologna will take over the day-to-day U.S. operations and lead the executive team. She will also focus on building and activating the agency's vision to double revenue in 5 years, scale with "soul" (keeping culture intact), and realize its unique opportunity in the market as the leading global media indie and holding company alternative. Asghar, who will continue to serve as Global CEO, said: "Our industry is changing at lightning speed, and continuing to evolve and adapt is critical. Having Anne in the President's role will allow me to continue to focus on our long-term vision, growing our capabilities, and expanding Crossmedia's global footprint for the next 25 years and beyond." Bologna said: "I have spent the last several years focused on client business and building the strategy department, and it is an honor that Kamran has entrusted me to become the agency's first President. Kamran and I have worked side-by-side as friends and colleagues for many years. We share the same vision for operating Crossmedia guided by the principles of Trust, Reason, and The Pursuit of Happiness. The company is rare: bold, passionate, and poised for its next chapter." Bologna joined the agency six years ago as Chief Strategy Officer and took over client leadership duties in 2024, becoming Chief Strategy and Integration Officer. She built the first dedicated strategy team for the agency which has led to $100MM+ in net new business wins and she currently oversees 30+ clients. Bologna will continue to lead the department working with clients like Empower, Invesco, Ricola and Lincoln Financial. About Crossmedia Crossmedia is the leading independent global media agency, offering integrated, holistic and accountable full-funnel and full-service capabilities for clients worldwide. For 25 years, Crossmedia has been committed to doing media and business the right way. Guided by the principles of TRUST, REASON, and the pursuit of HAPPINESS, Crossmedia is a top-ranked media agency and has been named an Ad Age Best Places to Work for the past six years in a row. Crossmedia has headquarters in NYC and hubs across the U.S., London, Germany, and Toronto. Clients include U.S. Bank, Invesco, Zalando, Sub Zero, Newell Brands, Herschend, Lincoln Financial, and Planet Fitness.
Crossmedia and Mile Marker make moves now to grow in their rosters in 2026. Two independent media agencies, one larger and one still growing, positioned themselves for further growth in 2026, with both expecting a potential windfall of clients leaving the holding companies for better service and results. Crossmedia, which owns Dawn, a collective of specialty indie agencies, promoted Anne Bologna to president from chief strategy and integration officer, Digiday has learned. A seven-year veteran of the 25-year-old media agency, Bologna will take over the day-to-day U.S. operations and lead the executive team, having informally been chief client officer for the last two years as well. She's also charged with building out the agency's abilities in newer areas such as retail media and social in hopes of doubling revenue in five years, while maintaining the shop's inclusive culture crafted by co-founder and global CEO Kamran Asghar. "I'm a fish in water - when I'm in charge of a specific remit," said Bologna, who ran Fallon in the early aughts. "Being strategic, understanding the business, understanding the culture (what I would call the magic of Crossmedia), and knowing what clients' needs are pretty intimately since I've been looking after clients for almost two years now, I feel incredibly well positioned to take the day-to-day running of the operation off of Kamran's plate." The move frees up Asghar to pursue a more global agenda even as he looks for expansion opportunities here in the U.S. "When you're a founder-run and -led agency, you're often working in these multiple dimensions, and there's a lot of ideas and a lot of things you want to do," said Asghar. "With Anne in place, I can focus on those three pillars client happiness, people, happiness, and scaling the business, particularly here in the U.S." Bologna and Asghar have some history together, including when she hired Crossmedia without a pitch when she was running brand strategy at TripAdvisor. Asghar credits her with having led more than $100 million in net new business wins. Clients include Empower, Invesco, Ricola and Lincoln Financial. Crossmedia did lose an executive recently to fellow indie media agency Mile Marker, Digiday has also learned. The relatively new media shop hired Neil Smith to be its evp of growth, coming over from his global chief growth officer role. Smith's hire is joined by Emilie Vasu, who joined Mile Marker last month as vp of business development, reporting into Smith, who in turn reports directly to Scott Shamberg, the agency's president and CEO. Just under a year old, Mile Marker has enjoyed strong growth since formed out of the union of DR shop PlusMedia with omnichannel media agency Cage Point. In that time, said Shamberg, the agency has won nine out of the 13 pitches it's been in. But the plan, given its backing by PE firm Lightview Capital, is to keep growing at an aggressive rate in 2026. And that's predicated on landing larger clients than it's gotten in year one, said Shamberg. "We want to move up the chain aspirationally, in terms of the types of clients that we work with the sizes of their budgets," said Shamberg, "but still stick within the framework of who we believe we best serve. That's very ambitious growth marketers who have the necessary needs for the tools and technologies that the bigger agencies have, but historically have not sold to them because they just don't have the budgets. And they've outpaced the media boutiques, because the media boutiques just don't have the tools in tech. We're starting to get into that, that next level." Whether Crossmedia and Mile Marker will end up pitching the same potential clients remains to be seen. What DigiDay know is that they'll both be waiting, arms open wide, to take in any client refugee from the larger holdcos that focus more on the giants of marketing.
Crossmedia appoints Kamran Asghar as Global CEO.