Full-Time

Field Marketing Manager

Posted on 11/21/2024

ReliaQuest

ReliaQuest

Mid

London, UK + 1 more

More locations: Tampa, FL, USA

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Bachelor's Degree required.
  • 3 years of experience in a field marketing role at an innovative, fast-paced technology company.
  • Highly skilled in developing and implementing integrated marketing campaigns including live events, virtual events, and digital programing.
  • Energy and enthusiasm with experience supporting and engaging with sales and customer success organizations.
  • A self-starter with exceptional project management and organizational skills with an ability to prioritize independently, and delegate tasks when appropriate.
  • Proven ability to work in a demanding, fast paced environment and manage multiple programs at one time.
  • Aptitude for working partners to drive efficiency and optimum outcomes.
  • Highly driven by relationship building and relationship management.
  • Ability to manage budgets and third-party vendors.
  • Excellent verbal, written and interpersonal communication skills.
  • Able to travel when required.
Responsibilities
  • Strategically plan and execute integrated marketing programs to drive pipeline generation and acceleration, as well as customer retention and expansion.
  • Plan, promote, coordinate, and implement field marketing programs to include: third-party sponsorships and tradeshows, self-produced events, partner events, customer marketing events, digital programing, and more.
  • Drive customized, high value client experiences aligned to sales goals, and in support of lead generation.
  • Develop regional ABM strategy, playbooks, and programs utilizing a variety of marketing channels (events, social media, ads, partner enablement, email, direct mail campaigns, etc.) and targeting different account tiers and buyer personas.
  • Manage vendor relationships, partner relationship, program budget and ad hoc broader corporate projects.
  • Work strategically with partners and resellers to advance pipeline and mindshare in a new region.
  • Deliver detailed reporting and metrics on activity results, campaign effectiveness, and ROI. Use data to make real-time adjustments and proactively identify trends and opportunities.

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

N/A