Business Development Representative

About Forma

The market for employee benefits is broken. Companies spend millions annually on employee benefits that employees neither value nor regularly use. Founded in 2017, Forma set out to build a better model by challenging traditional one-size-fits-all approaches.

Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs and inefficiencies, by giving employees more choice and flexibility in how they spend their benefit allowances. The platform also saves HR professionals countless hours managing and supporting various point solutions.

Using Forma, companies can select from a suite of products that include Lifestyle Spending Accounts, Health Spending Accounts, Health Reimbursement Arrangements, Flexible Spending Accounts, and more to design and deliver customized benefits programs–all through a single platform. Employees then have three choices to spend account funds: The Forma Store with discounted products and services, The Forma Visa Card, or claim reimbursement backed by Forma’s world-class member support team.

Forma has helped hundreds of the world’s most admired companies, including Stripe, Zoom, Lululemon, and Affirm, design and support flexible, inclusive benefits programs for nearly a million employees. And, we are seeing great success with 98% customer retention, 75 NPS, and 98 CSAT ratings from members.

Forma is backed by Emergence Capital and Ribbit Capital and has received numerous awards for its exponential growth, its software innovation, and as a “Great Place to Work.” 

About the Role

The Business Development Representative (BDR) is a key player in our sales team, focused primarily on outbound prospecting in partnership with our Account Executives. Successful BDRs excel in researching, prospecting, and qualifying leads to help our prospects modernize their benefits strategy by becoming a Forma customer. This is a great opportunity to learn new skills, contribute directly to the growth of a tech startup, and accelerate your sales career!

You Will

• Research prospects, identify key contacts, and educate, qualify, and develop contacts to generate sales-ready leads and opportunities via outbound prospecting

• Develop and execute on cold calling and email campaign strategies to qualify potential customers as a match for Forma’s products and services

• Partner with the marketing team to drive interest in Forma’s solutions with events and promotional resources 

• Monitor and maintain new and existing account information in Salesforce

• Follow monthly metrics to achieve goals to ensure company revenue objectives are met

• Learn and maintain in-depth knowledge of our product, services, industry trends, and competition

Preferred Skills

• Demonstrated curiosity, self-motivation, and a hunger for professional growth

• Ability to leverage business acumen to articulate value proposition to prospective customers

• Eagerness to contribute to a collaborative team environment

• Optimistic and resilient attitude, prepared to weather the ebbs and flows of a sales role

• Flexibility & adaptability in a rapidly changing environment

• Strong verbal and written communication skills

• Passion for technology and a high level of integrity

Bonus Points

• 1-2 years of sales experience 

• Experience in Salesforce or related CRM

• Bachelor’s degree 

Benefits and Perks

• Remote-first working environment

• Medical, dental and vision insurance plans

• Employee wellness program

• Home Productivity program

• Team building program

• 401(k) savings plan

• Flexible PTO policy

• 12 weeks Parental Leave + 4 additional weeks for the Birthing Parent

At Forma, we value diversity, and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Duties and responsibilities may not all be covered in the description, or may change over time at the discretion of Forma. You’re encouraged to apply even if your experience doesn’t precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Forma, we welcome diverse perspectives, and people who think rigorously / aren’t afraid to challenge assumptions. Join us!