Full-Time

Business Development Representative

Posted on 9/17/2024

Forma

Forma

201-500 employees

Flexible employee benefits management platform

Consulting
Social Impact
Education

Entry, Junior

Remote in USA

Category
Business Development
Business & Strategy
Required Skills
Lead Generation
Cold Calling
Salesforce
Marketing
Requirements
  • Demonstrated curiosity, self-motivation, and a hunger for professional growth
  • Ability to leverage business acumen to articulate value proposition to prospective customers
  • Eagerness to contribute to a collaborative team environment
  • Optimistic and resilient attitude, prepared to weather the ebbs and flows of a sales role
  • Flexibility & adaptability in a rapidly changing environment
  • Strong verbal and written communication skills
  • Passion for technology and a high level of integrity
  • 1-2 years of sales experience
  • Experience in Salesforce or related CRM
  • Bachelor’s degree
Responsibilities
  • Research prospects, identify key contacts, and educate, qualify, and develop contacts to generate sales-ready leads and opportunities via outbound prospecting
  • Develop and execute on cold calling and email campaign strategies to qualify potential customers as a match for Forma’s products and services
  • Partner with the marketing team to drive interest in Forma’s solutions with events and promotional resources
  • Monitor and maintain new and existing account information in Salesforce
  • Follow monthly metrics to achieve goals to ensure company revenue objectives are met
  • Learn and maintain in-depth knowledge of our product, services, industry trends, and competition

Forma provides a flexible benefits platform designed for HR teams and employers to enhance their employee benefits offerings, particularly in remote and hybrid work settings. The platform allows employers to tailor a variety of benefits to meet the specific needs of their employees, promoting higher utilization and satisfaction. Forma addresses common HR challenges, such as underutilization of benefits, by simplifying access and increasing awareness among employees. Additionally, the platform includes tools for monitoring compliance and risk, ensuring that companies adhere to relevant regulations. Unlike many competitors, Forma focuses on creating a more accessible and customizable benefits experience, aiming to foster a healthier and more engaged workforce.

Company Stage

Series B

Total Funding

$38.9M

Headquarters

San Francisco, California

Founded

2017

Growth & Insights
Headcount

6 month growth

10%

1 year growth

5%

2 year growth

15%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for personalized benefits packages enhances Forma's market potential.
  • Expansion of remote work models increases the need for flexible benefits solutions.
  • Rising interest in digital platforms aligns with Forma's data-driven approach.

What critics are saying

  • Emerging startups offering similar platforms could dilute Forma's market share.
  • Economic downturns may lead companies to cut back on benefits spending.
  • Data privacy concerns could undermine trust in Forma's platform.

What makes Forma unique

  • Forma offers a curated vendor collection with preferred pricing, eliminating reimbursement hassles.
  • The platform provides real-time analytics and insights into employee benefits usage.
  • Forma ensures compliance with regulations through continuous risk and compliance monitoring tools.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE