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Full-Time

Optimization Lead

Confirmed live in the last 24 hours

Adswerve

Adswerve

201-500 employees

Digital marketing and data analytics services

Data & Analytics
Consulting
AI & Machine Learning

Compensation Overview

$130k - $160kAnnually

+ Bonus

Senior

Remote in USA

Candidates can be located in any of the listed states.

Category
IT Consulting
Consulting
Required Skills
Asana
Requirements
  • Extensive experience with Adobe Target, Web SDK and related optimization solutions. Adobe Journey Optimizer, AB Tasty and Optimizely knowledge is a bonus.
  • Previous experience working directly with clients from both a pre-and-post sales capacity, performing demos, providing strategic guidance and expertise, and handling implementation of Adobe Target required.
  • Previous experience building out deliverables, operations and services for an optimization program.
  • Experience with Web SDK highly needed, knowledge in Mobile is a bonus.
  • Strong communication skills, capable of engaging with all levels of an organization, from developers to executives.
  • Proven background in consulting, hands on in Adobe Target implementation and experimentation, project management, and strategic planning.
Responsibilities
  • Provide expert guidance on the implementation and integration of Adobe Target, Adobe Journey Optimizer and other optimization solutions such as AB Tasty and Optimizely.
  • Lead the development and execution of web and mobile Web SDK configurations for Adobe Target, ensuring comprehensive data capture and effective optimization.
  • Collaborates with the services team and larger Adswerve team as subject matter expert for Optimization (A/B Testing and Personalization) – attending calls, responding to internal and external questions, bringing a consultative approach and technical POV.
  • Log client time daily, aiming for a target of 1,000 - 1,200 billable hours annually towards client projects.
  • Act as the strategic lead and hands on subject matter expert on optimization (Adobe Target, A/B testing, Personalization) client engagements, connecting pre-sales efforts to successful operational client execution.
  • Align operational approaches with sales conversations to ensure seamless transitions from pre-sales to project delivery.
  • Engage with clients at various levels, from developers to executives, to discuss and implement optimization strategies.
  • Responsible for client satisfaction and delivery through execution, strategy roadmaps, and business reviews.
  • Assist sales and marketing with product demos, business discovery, webinars, blog posts, etc.
  • Maintain and help manage Asana tasks for assigned tasks and for general Optimization team members.

Adswerve operates in the digital marketing and data analytics sector, helping brands and agencies improve their marketing strategies through data analysis and technology. The company uses tools from Google Cloud and Adobe Experience Platform to provide insights into customer journeys, enhancing marketing performance. Adswerve serves a variety of clients, including large enterprises like Alaska Airlines, and offers consulting, training, and technology solutions tailored to client needs. Unlike many competitors, Adswerve emphasizes data security while providing custom tools and advanced campaign management. The goal of Adswerve is to advance digital marketing capabilities, enabling clients to outperform their competition.

Company Stage

Seed

Total Funding

$6.4M

Headquarters

Denver, Colorado

Founded

2009

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-7%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Adswerve's acquisition of MiaProva and Metric Partners Consulting expands its service offerings and enhances its capabilities in digital marketing and Adobe platform implementation.
  • Recognition from industry awards and accolades, such as the DAA’s Quantie Awards and Built In’s Best Places to Work, highlights Adswerve's excellence in both client service and workplace culture.
  • The appointment of experienced leaders like Roger Berdusco as CEO and Divya Visentini as Chief Growth Officer positions the company for strategic growth and innovation.

What critics are saying

  • The competitive nature of the digital marketing and data analytics sector means Adswerve must continuously innovate to maintain its market position.
  • Frequent acquisitions and leadership changes could lead to integration challenges and potential disruptions in company culture and operations.

What makes Adswerve unique

  • Adswerve leverages advanced data analytics, AI, and machine learning to offer highly specialized digital marketing solutions, setting it apart from more generalized marketing firms.
  • The company's strong partnerships with Google Cloud and Adobe Experience Platform enable it to provide cutting-edge tools and technologies that many competitors lack.
  • Adswerve's focus on data security, while acknowledging the inherent risks, demonstrates a commitment to protecting client information that is crucial in today's digital landscape.

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