Senior Product Marketing Manager-GTM
Posted on 3/27/2024
WeTransfer

201-500 employees

WeTransfer offers secure file transferring and creative collaboration
Company Overview
WeTransfer offers secure file transferring and creative collaboration tools, leveraging secure file transfer protocols and creative collaboration features to facilitate seamless idea exchange.

Company Stage

N/A

Total Funding

$246M

Founded

2009

Headquarters

Amsterdam, Netherlands

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

2%

2 year growth

9%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
General Marketing
Growth Marketing
PR & Communications
Growth & Marketing
Requirements
  • 7+ years relevant GTM product marketing experience ideally focused on subscription products
  • Experience of creating a product marketing strategy for 1 or more products
  • Experience of delivering direct to consumer product marketing campaigns, with some b2b2c or partnerships experience being advantageous
  • History of leading successful go-to-market campaigns that drive subscription growth, and / or product growth
  • Comfortable putting together a short, medium and long-term strategic roadmap
  • Experience of working with finance teams to develop business cases that define targets and ROI
  • Experience of managing and delivering GTM campaigns in multiple markets
  • Experience using data to inform and prioritize strategic decisions
  • Fluent in English
Responsibilities
  • Develop and socialise a GTM product marketing strategy and roadmap for our biggest bets. You’ll review and adapt the strategy on a quarterly basis, incorporating results and learning.
  • Focussing on key customer segments like photographers and videographers, be the voice of the WeTransfer user within the company. You’ll leverage your understanding of different user needs and pain points and work with the Product Management team to influence the product roadmap and ensure we are building the right product for the audience.
  • Develop the value proposition and positioning of your products. Create the messaging for target audiences.
  • Manage the strategy, planning, and execution of go-to-market campaigns, working closely with PMMs, marketing channel leads, product leadership, and WeTransfer’s internal creative studio to successfully position and launch product marketing campaigns.
  • Partner with the Sr Product Marketing Manager - Lifecycle & Retention to help identify opportunities for always-on acquisition growth.