Full-Time

Vice President of Business Operation

Posted on 9/13/2025

Weedmaps

Weedmaps

501-1,000 employees

Cannabis marketplace linking consumers and retailers

Compensation Overview

$240.8k - $300k/yr

Austin, TX, USA

In Person

Travel is required.

Category
Business & Strategy (2)
,
Required Skills
Product Management
Requirements
  • 10+ years of progressive experience in Business Operations, Strategy, or Product/Program Management, including 5+ years in a senior leadership role.
  • Proven success operating in regulated industries (Cannabis, FinTech, HealthTech, etc.) with a strong grasp of compliance frameworks.
  • Deep experience leading cross-functional teams and driving strategic initiatives across B2B, B2C, or platform business models.
  • Strong operational, analytical, and communication skills with a systems-thinking approach.
  • Passion for cannabis innovation, regulatory compliance, and building socially responsible businesses.
  • Must be okay with travel.
Responsibilities
  • Own and drive annual strategic planning, OKR development, and business performance reviews in partnership with the executive team.
  • Lead mission-critical, cross-functional initiatives from strategy through implementation—ensuring measurable impact.
  • Translate company vision into actionable business plans, frameworks, and operational roadmaps.
  • Design and optimize key business processes to enhance scalability, efficiency, and agility.
  • Develop executive-level dashboards, KPIs, and reporting structures to monitor real-time performance and guide decision-making.
  • Partner with Finance and Data teams to support budgeting, forecasting, and scenario modeling.
  • Act as a connector across departments to ensure alignment on goals, timelines, and resource allocation.
  • Lead strategic business reviews and advise senior leaders on operational priorities and risks.
  • Oversee the development and implementation of SOPs across markets to ensure consistency and compliance.
  • Ensure operational alignment with state-by-state cannabis regulations, partnering closely with Legal, Compliance, and Supply Chain.
  • Build and lead a high-performing BizOps function, including internal team members and cross-functional task forces.
  • Drive change management initiatives to support growth, restructures, or new market entry.
  • Foster a culture of accountability, data-driven decision-making, and continuous improvement.
  • Act as a mentor and multiplier within the broader organization—raising the bar for operational excellence.
Desired Qualifications
  • Background in cannabis technology platforms (seed-to-sale, POS, delivery, CRM, compliance systems).
  • Experience scaling operations in high-growth, startup, or multi-state environments.
  • Proficiency in tools such as Looker, Jira, Asana, Figma, Mixpanel, or similar.
  • Strong understanding of SaaS, marketplace, or mobile-first product environments.

Weedmaps is an online platform that connects cannabis consumers, patients, retailers, doctors, and brands through weedmaps.com. It serves as a directory for dispensaries, delivery services, brands, and deals, helping users find products and filter by options like CBD or THC. The company earns revenue from retailer and brand subscriptions and advertising, and it also provides business tools such as point-of-sale, compliance software, and data analytics. Its goal is to help consumers discover cannabis products and services while assisting businesses to operate compliantly and use data to grow.

Company Size

501-1,000

Company Stage

IPO

Headquarters

Irvine, California

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • Medical cannabis card program expands user engagement and monetization across five initial states.
  • Board additions of Raptor Ventures and Subtext Holdings leaders strengthen data analytics capabilities.
  • Take-private proposal at $1.70/share provides operational flexibility without public market pressures.

What critics are saying

  • NuggMD partnership diverts users to external platform, reducing Weedmaps' direct consumer control.
  • Co-founders' take-private bid triggers shareholder litigation, distracting management through 2026-2027.
  • Cannabis industry consolidation and illicit competition compress advertising revenue and client retention.

What makes Weedmaps unique

  • Weedmaps operates largest cannabis marketplace connecting consumers, retailers, and brands across U.S.
  • WM Business provides integrated compliance, POS, logistics, and wholesale software for cannabis operators.
  • NuggMD partnership enables 15-minute medical cannabis card approvals, streamlining patient acquisition funnel.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Family Planning Benefits

Fertility Treatment Support

Mental Health Support

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Yahoo Finance
Mar 13th, 2026
WM Technology revenue falls to $175M as cannabis industry consolidation pressures ad spending

WM Technology reported full-year 2025 revenue of $175 million, down from $185 million in 2024, as cannabis industry headwinds pressured client marketing budgets. The company generated $40 million in adjusted EBITDA and ended the year with $62 million in cash, nearly 20% higher than 2024. CEO Doug Francis told investors on the 12 March earnings call that Weedmaps faced "significant structural headwinds" including pricing compression, illicit-market competition and high excise taxes. Fourth-quarter revenue totalled $43 million, down year-over-year but at the top end of guidance. Management cited ongoing consolidation amongst multi-state operators and California retailers as creating challenges, including fewer platform advertisers and narrower product assortment. The company is responding by enhancing offerings and deepening relationships with large clients.

Business Wire
Mar 12th, 2026
WM Technology reports Q4 2025 revenue of $43.1M, down from $47.7M year-over-year

WM Technology, operator of cannabis marketplace Weedmaps, reported fourth quarter 2025 revenue of $43.1 million, down from $47.7 million in the prior year period. Full-year revenue declined to $174.7 million from $184.5 million, driven by pricing pressure and constrained marketing budgets in core markets. Average monthly paying clients increased slightly to 5,190 for the full year from 5,077, but average monthly revenue per client fell to $2,805 from $3,029. The company reported net income of $3.3 million for 2025, down from $12.2 million previously, whilst adjusted EBITDA declined to $39.8 million from $42.9 million. Cash increased to $62.4 million from $52.0 million. The company expects first quarter 2026 revenue to decline by mid- to high-single digit percentages sequentially.

Business Wire
Feb 3rd, 2026
WM Technology adds Harry DeMott and Brent Cox to board, CFO Susan Echard transitions to employment

WM Technology, which operates cannabis marketplace Weedmaps, has appointed Harry DeMott and Brent Cox to its board of directors, effective 1 February 2026. The company also announced that Chief Financial Officer Susan Echard will transition from a contracted arrangement to full employment, effective 30 January 2026. DeMott is General Partner of Raptor Ventures and previously founded Proper, a cannabis data company. He has served on boards including Workhorse Group and Achari Ventures Holdings. Cox is Founder and Managing Principal of Subtext Holdings and currently serves on Ispire Technology's board, with previous cannabis board experience including MedMen and Sunday Goods. Founded in 2008, WM Technology provides marketplace and technology solutions to the cannabis industry, offering both consumer-facing services and eCommerce tools for retailers.

Dance on Air
Aug 31st, 2025
DJ Mustard Plays Surprise Set at Weedmaps' LA Kickback Event

On Saturday, Weedmaps launched its new Kickback occasion sequence with an inaugural mini-fest in Los Angeles.

Stock Titan
Dec 19th, 2024
WM Technology $1.70/share Take-Private Offer

WM Technology's co-founders, Douglas Francis and Justin Hartfield, have proposed a take-private bid at $1.70 per share for all outstanding common stock not owned by them. They currently own about 32% of the shares. A special committee with Evercore Group L.L.C. and Allen Overy Shearman Sterling US LLP as advisors will evaluate the proposal. There's no guarantee of a definitive agreement or transaction completion, and no action is required from shareholders at this time.

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