Full-Time

Senior Manager

Content Marketing

Updated on 11/19/2024

Peerspace

Peerspace

51-200 employees

Online platform for booking event spaces

Real Estate
Entertainment

Compensation Overview

$140k - $150kAnnually

Senior

Remote in USA

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
Wordpress
SEO
Google Analytics
Requirements
  • 5+ years in an SEO content marketing position
  • Proven track record of developing and executing successful content marketing strategies that drive significant organic traffic growth
  • Strong understanding of SEO best practices, search engine algorithms, and ranking factors
  • Proficiency in using SEO tools and analytics platforms such as Google Analytics, Google Search Console, SEMrush, or similar
  • Familiarity and strong interest in AI technologies and their potential applications to content marketing and SEO
  • Comfortable working with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget
  • Detail-oriented, analytical mindset with a passion for data-driven decision-making
  • Experience with Wordpress or similar content management systems
  • Strong project manager, ability to work independently and manage multiple projects simultaneously
  • Excellent written and verbal communication skills
  • Highly coachable and genuine ability to be a team player
  • Bachelor's degree required; Advanced degree or certifications in SEO or Digital Marketing is a plus
Responsibilities
  • Develop and execute a comprehensive SEO strategy for Peerspace.com 's editorial pages to improve search engine rankings, increase organic traffic, and drive user engagement
  • Conduct in-depth keyword research to identify high-volume, relevant keywords and topics for editorial content creation and optimization
  • Coordinate with external content creators or agencies to scale content output, providing clear direction, feedback, and quality standards
  • Implement on-page SEO best practices, including optimizing meta tags, headings, and internal linking structures, to enhance search visibility
  • Develop and execute off-page SEO strategies to build quality backlinks and enhance domain authority
  • Set up and monitor content performance metrics, using platforms like Google Analytics, Ahrefs, SEMrush, and AI-powered analytics to extract insights and continuously refine content and SEO strategies
  • Regularly report on key SEO metrics and performance indicators in SEO review meetings, utilizing data-driven insights to refine strategies
  • Audit existing content workflows and make recommendations for AI integration to enhance content production, personalization, and automation
  • Create and optimize editorial content using AI-powered tools to streamline ideation, writing, and editing processes, ensuring efficient scalability without compromising quality
  • Stay informed on industry trends, algorithm updates, and best practices in SEO, AI, and content marketing; proactively identify opportunities to adjust our SEO and content strategies in response to developments like Google’s Search Generative Experience (SGE)
  • Experiment with emerging AI tools to enhance the content creation process, including areas like voice, style, sentiment, and personalized content recommendations
  • Conduct regular content audits to ensure all published materials remain relevant, up-to-date, and optimized for SEO, recommending and implementing refreshes as needed
  • Own the content calendar, coordinating with stakeholders to ensure timely, impactful content releases across all relevant channels

Peerspace operates a platform for renting unique spaces for events and activities, catering to individuals and businesses. Users can find venues for various purposes, such as photo shoots, corporate meetings, and personal celebrations. The platform features a wide range of spaces, from studios to unconventional rooms, available in major cities worldwide. Space owners, known as hosts, list their properties, and renters can browse and book these spaces. Peerspace generates revenue by charging a service fee on each booking, allowing hosts to earn extra income. The company aims to connect people with inspiring venues, making it easier for clients to find the perfect location for their events.

Company Stage

Series B

Total Funding

$43.8M

Headquarters

San Francisco, California

Founded

2013

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

1%

2 year growth

-12%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of Kevin Yuann as CEO signals a new phase of leadership that could drive innovative growth and strategic direction.
  • Partnerships with companies like Gathar and Booking.com expand Peerspace's service offerings, making it a more comprehensive solution for event planners.
  • Peerspace's recognition of local talent, such as listing the best boudoir photographers, highlights its commitment to community engagement and support.

What critics are saying

  • The entry of new competitors like GetVen in emerging markets could dilute Peerspace's market share and growth potential.
  • The reliance on a peer-to-peer model means that maintaining quality and consistency across diverse listings can be challenging.

What makes Peerspace unique

  • Peerspace's peer-to-peer marketplace model uniquely connects hosts with renters, offering a diverse range of unique and unconventional spaces that traditional venues cannot match.
  • The platform's global reach, including major cities like Los Angeles, New York, London, Paris, and Sydney, provides unparalleled access to unique venues worldwide.
  • Strategic partnerships, such as with Booking.com, enhance the event planning experience by offering exclusive discounts on hotels and rental cars, setting Peerspace apart from competitors.

Help us improve and share your feedback! Did you find this helpful?