Principal Engineer

Job Description

REQUIREMENTS:

• Total Experience 13+ Years
• Hands on experience of implementation experience in Salesforce Marketing Cloud (SFMC).
• Expertise in the Salesforce Marketing Cloud ecosystem, Integrations, data streams, data modeling, identity resolution, segments, and activations.
• Strong experience in Marketing Cloud Engagement such as Campaigns and customer journeys.
• Experience in Marketing Cloud Account Engagement such as B2B marketing automation.
• Good knowledge in Marketing Cloud Personalization & Marketing Cloud Intelligence.
• Experience integrating SFMC with various clouds and third-party systems such as Content Management Systems, Google Analytics, CDP platforms, and CRM systems.
• Hands-on development knowledge of AmpScript, SQL, SSJS, and decent expertise in HTML, CSS, JavaScript, jQuery, and JSON.
• Proven ability to implement large-scale, complex SFMC projects and perform setup and admin activities.
• Salesforce-certified Marketing Cloud Email Specialist, Admin, Developer, or Consultant.
• Data Cloud Consultant Certification is a must.
• Strong consulting experience with polished communication and executive presentation skills.
• Self-starter, organized, and highly motivated, with a proven ability to learn new technologies quickly.

RESPONSIBILITIES:

• Collaborate with business stakeholders, data architects, and analysts to understand customer needs and establish the SFMC ecosystem as a scalable and cost-effective solution.
• Create implementation plans for new and existing clients, ensuring alignment with technical and business requirements.
• Write and review design documents detailing architecture, framework, and high-level design for developers.
• Review architecture and design for extensibility, scalability, security, design patterns, user experience, and NFRs, ensuring best practices are followed.
• Work with Solutions Engineers to understand customer challenges and conduct architecture and solution workshops.
• Develop technical integration approaches, including data flow and architectural diagrams/visuals.
• Present the Salesforce Marketing Cloud technology infrastructure, demonstrating familiarity with platform capabilities, security, and integrations.
• Lead scaling efforts by developing best practices, repeatable solutions, and tools to support solution engineering.
• Guide customers and colleagues in deploying emerging technologies to drive business value.
• Carry out POCs to validate suggested designs/technologies against requirements.
• Mentor team members and enable alignment with SFMC best practices and methodologies.
• Participate in product, sales, and procedural training and certification to remain effective in the role.

Qualifications

Bachelor’s or master’s degree in computer science, Information Technology, or a related field.