Full-Time
Negotiator
Digital Investment
Posted on 10/1/2024
Publicis Groupe
10,001+ employees
Global leader in marketing and communications
Entry, Junior
Burbank, CA, USA
- B.A. or B.S., preferably in Marketing, Advertising, or Data Science
- 1+ years of media buying/planning experience
- Agency experience highly preferred
- Experience planning digital campaigns
- Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
- Must have strong analytical, research, and quantitative skills
- Must be hard-working, resourceful and thrive in a fast-paced environment
- Assist with planning and implementation for client accounts across digital
- Plays a leading role in all aspects of campaign management including vendor liaison and reporting
- Training/Support for Associate Planners in billing, reporting, trafficking, analytics and research
- Assist in presentation of data, insights and media to clients
- Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
- Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
- Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
- Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors – analyze, optimize content performance and present recommendations to client
- Assist Supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
- Draw actionable insights off syndicated data from Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast
- Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
- Create dynamic presentations that effectively communicate to our clients
- Prepare and deliver buying and or digital trafficking specs and guidelines
- Conquer Magazine Positioning Reports
- Continuously search for opportunities to be positive and to share the positive side to every situation
Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.
Company Stage
IPO
Total Funding
$32M
Headquarters
Paris, France
Founded
1926
Simplify's Take
What believers are saying
- Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
- Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
- Stable leadership under Arthur Sadoun supports long-term strategic planning.
What critics are saying
- Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
- Eastern European expansion could face regulatory scrutiny and compliance challenges.
- Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.
What makes Publicis Groupe unique
- Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
- The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
- Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.
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