Senior Manager
Posted on 11/1/2023

51-200 employees

Diverse communications network offering creative solutions
Company Overview
IPG DXTRA stands out as a global leader in the communications industry, offering a unique blend of expertise in PR, branding, digital, experiential, influencer, and entertainment sectors. The company's competitive advantage lies in its ability to deliver creative and impactful solutions at the speed of culture, ensuring clients stay relevant and ahead of the curve. Its commitment to learning and sharing knowledge further fosters a culture of continuous growth and collaboration.

Company Stage


Total Funding





New York, New York

Growth & Insights

6 month growth


1 year growth


2 year growth

Chicago, IL, USA
Experience Level
Desired Skills
Business Strategy
Data Analysis
Social Media
  • Bachelor's degree, and coursework in some form of marketing analysis, journalism, PR, mathematics, statistics and/or social science is preferred
  • Advertising, PR, or digital marketing experience a plus
  • 5+ years of experience working in analytics, including experience configuring APIs and implementing integrated digital analytics solutions
  • Deep experience using Talkwalker, Newswhip, Quid, Netbase, Brandwatch and similar analytics tools; must be comfortable and capable of quickly ramping up on new tools and applications
  • Experience configuring/setting up measurement and analytics dashboards, training AI tools, cleaning and optimizing data across digital sources, and tagging / coding content according to measurement specifications
  • Comfort interpreting a variety of different data sources from qualitative research to primary survey data to secondary data sources, working with and creating reports synthesizing all relevant data to create a cohesive story and inform decisions
  • Advanced analytical skills with proven understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
  • Demonstrated ability to thrive in fast-paced industries and environments, demonstrated by time management skills, attention to detail, and ability to pivot and adapt to new and emerging client and agency situations
  • Highly motivated, collaborative team player with excellent communication, organizational and interpersonal skills:
  • Good at developing relationships and building trust across diverse teams
  • Ability to think on your feet and participate in brainstorms and work sessions
  • Ability to manage up and communicate effectively with direct manager (VP, Analytics), senior account management, and clients to set expectations, share status updates, and flag potential issues
  • Ability to manage junior team members to remain engaged and motivated in a fast-paced environment, inspire confidence and assist in boosting up team and productivity, and ensure consistent work product according to quality and timing expectations
  • Excellent writing and presentation skills, including deep familiarity with PowerPoint and experience with design and data visualization tools to develop highly visual reports that deliver powerful storytelling
  • Serve as primary point of contact and lead analyst across several key client accounts, partnering with Analytics leadership to design and scope new projects, overseeing junior analysts to execute within timelines and budgets
  • Manage multiple projects and deadlines concurrently toward successful completion, including ongoing core workstreams and ad-hoc, quick-turn needs with minimal supervision and active communication with key stakeholders
  • Rapidly and thoroughly familiarize yourself with client and industry backgrounds and needs, including general business strategy, industry issues, products and services, key customers, and competitors in the marketplace as well as specific measurement approaches, processes, and best practices
  • Ask thoughtful questions to ensure clarity in your role across projects and accounts; demonstrate consistent, timely communication on project developments, timelines, progress and results; actively engage in client and stakeholder meetings to ask questions, and share relevant inputs based on deep knowledge and familiarity with account details and client needs
  • Think strategically and be insightful with the ability to tell a story that converts data into actionable insights. Tabulate and analyze data, pulling out crisp insights and recommendations
  • Support campaign and annual planning through measurement and analysis to support client objectives, focusing on measurement and analytics implementation, process optimization, and cross-team education on approach and best practices
  • Review program and brand objectives and strategies to help set benchmarks and KPIs, operating within best-practice measurement frameworks; evaluate digital and social media results on a daily/monthly/quarterly/annual basis in coordination with client goals as well as benchmarks; manage dashboard setup and client walkthroughs of real-time data
  • Demonstrate a strong interest in and understanding of social media metrics and trends
  • Be change-agent within our agency, helping to propose new, innovative approaches to analytics and measurement that push our clients to think differently