Full-Time
Product Marketing Manager
Posted on 7/1/2025
Cohu
1,001-5,000 employees
Designs and sells semiconductor test equipment
No salary listed
Norwood, MA, USA
In Person
 Growth & Marketing (6) |
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- Bachelor’s degree in Electrical Engineering, Computer Engineering, or related technical field; MBA or marketing specialization preferred.
- 5+ years of experience in product marketing, preferably in semiconductor, electronics, or test & measurement industries.
- Strong understanding of ATE systems, semiconductor test workflows, and industry standards.
- Exceptional communication skills—able to translate complex technical concepts into clear, compelling messaging.
- Proven track record of successful product launches and cross-functional leadership.
- Experience with CRM, marketing automation, and analytics tools
- Market Positioning & Messaging: Develop differentiated messaging and positioning for ATE products based on deep understanding of customer needs, competitive landscape, and technology trends.
- Go-to-Market Strategy: Own product launch planning and execution, including sales enablement, content creation, and campaign development.
- Customer & Market Insights: Conduct market research, customer interviews, and competitive analysis to inform product strategy and roadmap prioritization.
- Sales Enablement: Create and deliver sales tools, training materials, and presentations that empower global sales teams to effectively communicate value propositions.
- Content Development: Collaborate with technical teams to produce high-impact collateral including datasheets, white papers, case studies, and product videos.
- Cross-Functional Collaboration: Partner with Product Management, Engineering, and Sales to align on product strategy, pricing, and customer engagement.
- Performance Tracking: Measure and report on product marketing KPIs including lead generation, and sales pipeline impact.
- MBA or marketing specialization preferred.
- Familiarity with the semiconductor industry.
- Experience marketing hardware/software solutions in B2B environments.
- Ability to travel domestically and internationally as needed.
Cohu provides test and inspection equipment for semiconductors, including test and inspection handlers, MEMS test modules, test contactors, thermal sub-systems, and automated test equipment. These capital instruments are designed, built, and sold to semiconductor manufacturers and test subcontractors, with services and support contracts generating recurring revenue. Cohu differentiates itself through an integrated portfolio that spans multiple test stages—handling, MEMS testing, contactors, and thermal subsystems—paired with a global service footprint. Its goal is to help customers reliably test and validate semiconductor devices across automotive, consumer, industrial, and medical applications to improve quality and yield.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Poway, California
Founded
1945
Simplify's Take
What believers are saying
- AI data center and HPC demand drive 57% order growth and a $80–100M HPC revenue outlook for 2026.
- A multi-year $100M win with a leading European semiconductor manufacturer anchors Krypton platform adoption in automotive and industrial markets.
- $260M in convertible notes and $489M in cash fund Eclipse ramp and capture of the expanding semiconductor equipment cycle through 2026.
What critics are saying
- Eclipse supply chain ramp-up is already pushing operating expenses to $55M and compressing gross margins into the mid-40% range by year-end 2026.
- The $260M convertible notes mature in 2030 and create a refinancing or cash repayment cliff if the semiconductor cycle turns down before then.
- Krypton and NEON platform adoption depend on sustained AI capex; a 30–40% hyperscaler spending pullback would erase Cohu’s primary growth driver and force margin compression.
What makes Cohu unique
- Cohu’s Krypton inspection platform delivers 30% higher throughput via racetrack architecture and NV-Core vision technology.
- The NEON HBM inspection platform targets a $750M computing opportunity with 80% revenue growth forecast in 2026.
- Cohu’s acquisition of Tignis embeds AI/ML process control and analytics directly into its test and inspection equipment stack.
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Benefits
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Company News
25.09.2025 - Cohu, Inc. (NASDAQ: COHU) (“Cohu” or the “Company,” “we” or “our”), a global supplier of equipment and services optimizing semiconductor manufacturing yield and productivity, today announced the pricing of $260.0 million aggregate principal amount ... Seite 1
Cohu, Inc. (NASDAQ: COHU), a global supplier of equipment and services optimizing semiconductor manufacturing yield and productivity, today announced
Cohu, Inc. (NASDAQ: COHU), a global supplier of equipment and services optimizing semiconductor manufacturing yield and productivity, today announced that it has entered into a definitive agreement to acquire Tignis, Inc. ("Tignis"), a provider of artificial intelligence (AI) process control and analytics-based monitoring software.
Tributary Capital Management LLC invests $11.78 million in Cohu, Inc. (NASDAQ:COHU).
POWAY, Calif.--(BUSINESS WIRE)--Cohu, Inc. (NASDAQ: COHU), a global supplier of equipment and services optimizing semiconductor manufacturing yield and productivity, today announced that a leading European electronics and semiconductor manufacturer selected Cohu’s test and inspection automation systems representing an estimated $100 million revenue opportunity over the next 5 years. In this benchmark award, certain Cohu products were requalified while Cohu also secured a first design-win for its Krypton next generation semiconductor inspection platform. Krypton is Cohu’s new inspection and metrology platform targeting the growing quality demands for automotive and industrial markets. Based on its unique racetrack architecture combined with Cohu’s sophisticated NV-Core vision technology, it delivers state-of-the-art inspection with up to 30% higher throughput and uptime compared to existing solutions