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Full-Time

Senior Director

Influencer Marketing & PR

Posted on 8/28/2024

Ring Concierge

Ring Concierge

51-200 employees

Custom engagement rings and fine jewelry

Consumer Goods

Compensation Overview

$180k - $200kAnnually

Senior

New York, NY, USA

Hybrid work model with 3 days in-office and 2 days remote.

Category
Growth Marketing
PR & Communications
Growth & Marketing
Required Skills
Marketing
Requirements
  • Bachelor’s Degree preferred
  • 10+ years of relevant experience in developing and delivering influencer marketing strategies in a dynamic, fast-paced environment
  • Flexible and adaptable with experience working in results oriented, high growth environment
  • Strong verbal and written communication skills for effective collaboration with influencers, creators, and other marketing team members
  • Proven ability to establish and maintain partnerships with influencers, brands, and media outlets
  • Ability to align influencer strategies with overall business objectives and brand goals
  • Capacity to measure, analyze, and interpret the impact of PR and influencer marketing efforts
Responsibilities
  • Develop and implement comprehensive influencer & PR strategies that align with business objectives and increase the brand’s visibility with target audiences
  • Lead influencer and creator marketing strategies to support brand initiatives with a focus on brand building, storytelling and audience engagement to drive purchase intent
  • Develop creative PR story ideas to secure coverage and increase brand awareness and impressions
  • Identify new partnership opportunities with influencers and brands to build brand heat and relevance
  • Leverage data and consumer insights and monitor emerging cultural moments to find opportunities to break into relevant conversations
  • Measure and analyze the impact of overall press and influencer marketing; evaluate results and apply learnings to identify future areas of opportunity
  • Collaborate with other members of the marketing strategy team to identify and develop placement opportunities within fashion, digital platforms, television, film, music, and other entertainment events

Ring Concierge focuses on creating custom engagement rings and fine jewelry for women, offering a range of products from bespoke bridal pieces to everyday items. Clients can design their own rings starting at $10,000, allowing for personalization that reflects their unique styles. The company differentiates itself with a tiered pricing strategy, making luxury jewelry more accessible, and by regularly updating collections to include trendy designs. The goal is to provide high-quality craftsmanship and personalized service to women who value unique and stylish jewelry.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of Neda Whitney as the first-ever marketing chief indicates a strategic move to enhance brand visibility and market reach.
  • Ring Concierge's high level of customization and personalization can lead to strong customer loyalty and repeat business.
  • Their versatile product range, from bespoke bridal pieces to everyday fine jewelry, caters to a wide array of customer needs and occasions.

What critics are saying

  • The luxury jewelry market is highly competitive, requiring continuous innovation and marketing to maintain a competitive edge.
  • High dependency on the bespoke service model may limit scalability and increase operational complexity.

What makes Ring Concierge unique

  • Ring Concierge's focus on bespoke, high-quality engagement rings and fine jewelry sets it apart in the luxury market, where mass-produced items are more common.
  • Their tiered pricing strategy makes luxury jewelry accessible to a broader audience, unlike competitors who may only target high-end consumers.
  • The company's commitment to staying ahead of market trends ensures that their collections are always fresh and appealing to trend-conscious customers.
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