Simplify Logo

Full-Time

Senior Marketing Manager

Posted on 4/18/2024

Cape

Cape

11-50 employees

Provides premium, secure wireless communication

Social Impact

Senior

New York, NY, USA

Category
General Marketing
Growth Marketing
PR & Communications
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 5+ years Marketing experience across a range of marketing functions; prior start-up experience preferred
  • Deep understanding of the consumer technology landscape, especially in the privacy/security domain is a plus
  • Experience in some or all of the following: field marketing, partnerships, KOL sponsorship and management, CRM
  • Project management ninja, with the ability to wrangle external and internal stakeholders into a single strategy and timeline
  • Great and concise written communication
  • Tech-savvy, with demonstrated interest and experience in advocating for, implementing, and maximizing value from the adoption of new MarTech tools
  • Flexible and adaptable, getting energy from the excitement and unpredictability of bringing a new product to market
  • Curious, always looking for new insights about the customer and new ways to reach them
  • Metrics and results driven; comfortable with calculating ROI and identifying the metrics that matter
  • Familiarity with marketing analytics, such as comfort with working with GA4, is a big plus
Responsibilities
  • Enhance understanding of our customers via market and field research
  • Shape and influence the overall GTM strategy
  • Steer and organize senior-level participation in top privacy events, resulting in measurable surges of interest, awareness, leads, and acquisitions
  • Recruit key partners and influencers who strengthen our brand and reach by creating content and evangelizing our message
  • Run basic experiments across performance marketing channels, and by systematically tracking ROI and assessing scalability, forge a strategy on where and where not to invest
  • Educate consumers about threats to their privacy and security and help tell our brand story by managing design and creative resources to elevate our website, and construct narratives via CRM
  • Shape and influence the entire buyer journey by working closely with Product
  • Make our brand distinctive and consistent both externally and internally by consolidating leadership tone and vision, existing content and creative work, and understanding our of customer, and translating and codifying it into a repeatable way of communicating our value

Cape specializes in premium wireless coverage that emphasizes personal security for talk, text, and live communication. This focus ensures a workplace that is dedicated to advancing security in wireless communication, making it a prime environment for individuals passionate about protecting user safety and privacy. The company's commitment to these technologies not only positions it as a leader in its field but also fosters a culture that values innovation and integrity in developing secure communication solutions.

Company Stage

Series A

Total Funding

$82.4M

Headquarters

Chesapeake, Virginia

Founded

N/A

Growth & Insights
Headcount

6 month growth

36%

1 year growth

36%

2 year growth

36%
INACTIVE