Full-Time

Director of Marketing

Duolingo English Test

Confirmed live in the last 24 hours

Duolingo

Duolingo

1,001-5,000 employees

Language learning platform with gamified lessons

Consumer Software
Education

Compensation Overview

$188k - $342kAnnually

+ Equity Compensation + World-Class Benefits

Expert

Pittsburgh, PA, USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Communications
Marketing
Data Analysis

You match the following Duolingo's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 10+ years of marketing experience across multiple dimensions - brand, performance, strategy, and analytics
  • At least five years of proven experience leading global teams and effectively upscaling teams
  • Willingness to engage with partners in time zones around the globe
  • Ability to travel internationally frequently
Responsibilities
  • Develop the Duolingo English Test brand and drive brand awareness through marketing activities, ensuring a consistent brand across territories and consumer touchpoints
  • Align the DET brand closer to Duolingo's overall brand
  • Lead our marketing strategy for institutions and governments and support our go-to-market strategy to increase adoption of the test
  • Be responsible for DET’s marketing budget, market research, communications, advertising, and public relations for institutions and governments
  • Identify brand growth opportunities by understanding regional-specific audiences, the competitive landscape, consumer trends, and market data
  • Lead our DET's marketing function and Develop the structure of the team
  • Coordinate DET’s marketing efforts with the company’s financial and branding goals
  • Travel to key international markets to help drive campaign and business objectives
Desired Qualifications
  • Passion for our mission to make high-quality language learning accessible to everyone
  • Proficient in a second language
  • Experience living and working outside of the US
  • Experience with assessment products and startups

Duolingo provides a language learning platform that engages users through gamified, bite-sized lessons. The app is designed for a wide range of users, from those learning for personal enjoyment to professionals and students needing language skills for their careers or studies. Users can access the core features of the app for free, while premium subscriptions offer an ad-free experience and additional functionalities. Duolingo stands out from its competitors by being the most downloaded education app ever and the top-grossing education app in 2019. The company's goal is to make high-quality education accessible to everyone.

Company Size

1,001-5,000

Company Stage

IPO

Total Funding

$178.3M

Headquarters

Pittsburgh, Pennsylvania

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Collaboration with Netflix enhances user engagement through popular media content integration.
  • AI agent Lily offers personalized learning, boosting premium subscriptions and user retention.
  • Partnerships like DETermined scholarship expand user demographics in emerging markets.

What critics are saying

  • Competition from AI-driven platforms threatens Duolingo's market share.
  • Netflix partnership may face backlash if seen as culturally insensitive.
  • Reliance on AWS poses risks if service disruptions or price increases occur.

What makes Duolingo unique

  • Duolingo offers 98 courses across nearly 40 languages, unmatched in language diversity.
  • The platform uses gamified, bite-sized lessons to enhance user engagement and learning.
  • Duolingo's freemium model allows free access, with premium features for enhanced learning.

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Benefits

Medical, dental, and vision for employees as well as eligible partners and dependents

Mental health benefits such as therapy sessions and coaching to support you to be your best self

Fertility benefits to support your family planning journey

Fully paid parental and adoption leave

Fully paid subscription to Care.com and paid backup days for dependents and your fur family

401(k) with generous match and immediate vesting

20 days of PTO, with two additional weeks off for winter break

Yearly professional development stipend

Transportation reimbursement for however you get to work

Lunch prepared daily by our in-house chefs

Annual international retreat for all full-time employees

On-site gym and massages

On-site game/break room

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Times Now News
Jan 17th, 2025
Duolingo English Test Launches DETermined Scholarship For Indian Women in STEM

In a significant move to empower Indian women in STEM education, the Duolingo English Test (DET) has launched the DETermined scholarship in partnership with the Office of the Principal Scientific Adviser (PSA).

The Motley Fool
Dec 24th, 2024
Here's Why 2025 Could Be a Big Year for AI Stock Duolingo

Language-learning company Duolingo (DUOL -1.28%) priced its 2021 initial public offering (IPO) at $102 per share.

After School Africa
Dec 19th, 2024
After School Africa Partners with Duolingo to Enhance Study Abroad Opportunities for African Students

After School Africa partners with Duolingo to enhance study abroad opportunities for African students.

Nomusica
Dec 11th, 2024
Netflix and Duolingo Join Forces for Squid Game Season 2

Netflix and Duolingo are teaming up for an unexpected collaboration ahead of Squid Game Season 2.

USA Today
Dec 10th, 2024
'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean

Duolingo and Netflix announced the launch of their "Learn Korean or Else" campaign on Tuesday.