Director of Events Marketing
Posted on 3/4/2023
Remote • United States
Experience Level
Desired Skills
  • 10+ years' experience in event marketing, with direct experience in event promotion and/or business to business environment
  • Bachelor's Degree in marketing or equivalent experience in event marketing
  • Experience working collaboratively with teams across the organization to successfully execute events
  • Experience building a customer-centric events program from the ground up
  • Detail-oriented, organized, and able to successfully direct multiple projects through completion while accelerating business results
  • Data-driven, budget-conscious, creative problem solver
  • Experience building a team as our event program scales
  • Strong written (copywriting and editing) and verbal communications skills
  • Experience with email marketing, marketing automation, and campaign analysis
  • Comfortable working under pressure and in a fast-paced environment
  • Excellent project and time management skills
  • Expert knowledge of event platforms and measurement
  • Excellent with budget management and excel
  • Team player
  • Familiarity with or a strong interest in learning about environmental efficiency
  • The Director, Event Marketing will be responsible for leading the marketing vision, strategy, planning, and execution of Budderfly's event program including industry tradeshows, hospitalities, bespoke activations and thought leadership programs
  • This individual will be responsible for actively measuring event performance and ROI, as well as working collaboratively across the organization to drive attendance and optimize the value of our events
  • Collaborate with the Marketing Team and across stakeholders in Sales, Sales Enablement, Product Marketing, Brand and Comms to develop and execute innovative and impactful customer programs
  • Responsible for formulation of marketing strategy from beginning to end and implementation of marketing activities to achieve event revenue goals for events
  • Develop formal marketing plans for each event outlining direct marketing, digital marketing and database strategies
  • Create and oversee the execution of the digital strategy for search, social media and web content for assigned events
  • Deliver a diverse range of projects that align with the business and event marketing goals, evaluate event performance and ROI including lead tracking, surveys, post-event tracking, wrap reports, and recommendations for future events
  • Manage a comprehensive event budget; responsible for all aspects of forecasting, budgeting, and reporting
  • Maintain consistent communications across the organization to ensure consistent alignment and transparency of event goals and strategies
  • Execute onsite event management of events (where necessary)
  • Oversee all pre-event and post-event communications and marketing initiatives and deliverables
  • Strong management of third-party relationships including sourcing, negotiating, and contracting with vendors and agencies