About the position:

The Director of Event Marketing will be an integral part of the team at Budderfly and will be responsible for leading the marketing vision, strategy, planning, and execution of the promotion of Budderfly’s event strategy. Additionally, they will oversee new event programs to drive awareness around our solution, thought leadership, customer advocacy and more. This individual will be responsible for actively measuring event performance and ROI, as well as working collaboratively across the organization to drive attendance and optimize the value of our events. This is a full-time role that will report to the Chief Marketing Officer. They will collaborate closely with the content and brand teams as well as customer success, sales, business development, and more. This person will manage an events manager.

Responsibilities

• The Director, Event Marketing will be responsible for leading the marketing vision, strategy, planning, and execution of Budderfly’s event program including industry tradeshows, hospitalities, bespoke activations and thought leadership programs
• This individual will be responsible for actively measuring event performance and ROI, as well as working collaboratively across the organization to drive attendance and optimize the value of our events
• Collaborate with the Marketing Team and across stakeholders in Sales, Sales Enablement, Product Marketing, Brand and Comms to develop and execute innovative and impactful customer programs
• Responsible for formulation of marketing strategy from beginning to end and implementation of marketing activities to achieve event revenue goals for events
• Develop formal marketing plans for each event outlining direct marketing, digital marketing and database strategies
• Create and oversee the execution of the digital strategy for search, social media and web content for assigned events
• Deliver a diverse range of projects that align with the business and event marketing goals, evaluate event performance and ROI including lead tracking, surveys, post-event tracking, wrap reports, and recommendations for future events
• Manage a comprehensive event budget; responsible for all aspects of forecasting, budgeting, and reporting
• Maintain consistent communications across the organization to ensure consistent alignment and transparency of event goals and strategies
• Execute onsite event management of events (where necessary)
• Oversee all pre-event and post-event communications and marketing initiatives and deliverables
• Strong management of third-party relationships including sourcing, negotiating, and contracting with vendors and agencies

Qualifications

• 10+ years’ experience in event marketing, with direct experience in event promotion and/or business to business environment
• Bachelor’s Degree in marketing or equivalent experience in event marketing
• Experience working collaboratively with teams across the organization to successfully execute events
• Experience building a customer-centric events program from the ground up.
• Detail-oriented, organized, and able to successfully direct multiple projects through completion while accelerating business results
• Data-driven, budget-conscious, creative problem solver
• Experience building a team as our event program scales
• Strong written (copywriting and editing) and verbal communications skills
• Experience with email marketing, marketing automation, and campaign analysis
• Comfortable working under pressure and in a fast-paced environment
• Excellent project and time management skills
• Expert knowledge of event platforms and measurement
• Excellent with budget management and excel
• Team player
• Familiarity with or a strong interest in learning about environmental efficiency.