Global Vice President

Mass Market Strategy & Revenue Growth

• Lead the vision, planning, and execution of IJM’s mass market fundraising strategy to drive scalable revenue across all mass audience segments.

• Develop go-to-market strategies for the U.S., including campaign roadmaps, segmentation, testing plans, and product positioning.

• Evaluate performance across all products and channels, identifying opportunities to scale high-performing offers both nationally and globally.

• Ensure all mass campaigns are aligned with IJM’s brand, mission, and global marketing framework.

Donor Journey Growth & Optimization

• Design and optimize the full supporter journey—from lead generation through conversion, retention, and loyalty—to increase lifetime value.

• Lead strategies for acquisition (email, paid media, partnerships, advocacy, influencer), onboarding, monthly giving growth, and donor satisfaction.

• Build and scale upgrade, renewal, and reactivation strategies to improve donor retention across all mass engagement streams.

• Integrate behavior- and insight-driven messaging to deliver personalized experiences and deepen engagement.

Campaigns, Offers & Product Development

• Own the creation, innovation, and performance of IJM’s mass market fundraising products and seasonal campaigns.

• Lead the development and rapid testing of new giving formats, pricing models, and incentive strategies.

• Collaborate with Creative, Brand, and Digital teams to ensure offers are emotionally compelling, easy to understand, and optimized for conversion.

• Align campaigns with audience needs, ensuring a balance of inspiration, urgency, and value.

Channel Strategy & Global Collaboration

• Oversee multichannel engagement across web, email, social, paid media, SMS, and offline, optimizing eachfor acquisition and retention.

• Collaborate with regional marketing teams to share best practices, tools, and creative assets that scale mass engagement globally.

• Contribute to global strategy discussions on donor segmentation, channel integration, and mass engagement innovation.

• Influence campaign alignment across IJM regions to ensure a consistent and effective supporter experience.

Data, Performance & Insights

• Partner with data and analytics teams to define KPIs, track performance, and build dashboards for real time reporting.

• Use insights from segmentation, journey analytics, and audience feedback to drive performance and continuous improvement.

• Lead A/B testing and performance reviews to refine messaging, timing, and channel mix.

• Champion data-informed decision-making across all campaign and engagement strategies.

Team Leadership & Vendor Management

• Lead and grow a high-performing team across campaign management, acquisition, retention, andsupporter experience.

• Foster a collaborative, mission-aligned, and performance-driven team culture.

• Manage agency and platform partners that support media buying, creative development, supporter care and campaign execution.

• Partner with internal stakeholders across Marketing, Digital, Development, and Global teams to drive integration and accountability.

Qualifications:  

Education & Experience 

• 12–15+ years of experience in fundraising, direct response marketing, digital acquisition, or consumer engagement roles, with a strong track record of revenue growth.

• Proven success in developing and executing multichannel mass marketing strategies across paid, owned, and earned media.

• Experience managing large-scale donor/customer acquisition and retention programs.

• Demonstrated ability to lead teams through change, scale campaigns, and manage complex go-to-market plans.

• Strong familiarity with CRM systems (Salesforce preferred), donor journey design, and marketing automation platforms.

• Experience working in or alongside global organizations or multi-region campaigns is a plus.

Skills& Competencies 

• Strategic thinker with strong analytical skills and business acumen.

• Data-driven with experience in performance marketing, segmentation, and optimization.

• Collaborative and cross-functional leader with excellent communication and influence skills.

• Ability to manage vendors, creative teams, and media agencies for optimal performance.

Non-Technical Competencies 

• Mature orthodox Christian faith as defined by the Apostles’ Creed;

• Strong ethic of service and a passion for IJM.

• Collaborative and service-oriented mindset.

Application Process:  

Upload Resume, Cover Letter & Statement of Faith* in one PDF document. 

*What is a statement of faith?
A statement of faith should describe your Christian faith and how you see it as relevant to your involvement with IJM. The statement can either be incorporated into the cover letter or submitted as a separate document and should include, at a minimum, a description of your spiritual disciplines (prayer, study, etc.) and your current fellowship or place of worship.

What does IJM have to offer? 

• Comprehensive Medical/Dental/Vision benefits 

• Monthly commuter and parking benefits in the DC metro area 

• Retirement benefit options  

• Paid leave starting at 23 days

• 12 holidays (plus early release the day prior) 

• Daily, quarterly, and annual community spiritual formation 

• Robust staff care resources 

IJM holds strict safeguarding principles and a zero tolerance to violations of the Safeguarding Policy, Protection against Sexual Exploitation, Abuse and Harassment Policy, and Code of Ethics. Candidate selection is based on technical competence, recruitment, selection and hiring criteria subject to assessing the candidate’s value congruence and thorough background, police clearance, and reference check processes.

At IJM, we’re committed to building a diverse workforce through fair and equitable employment practices. IJM encourages people of any race, color, age, sex, marital status or political ideology to apply for employment. While we welcome everyone into this work, we truly believe that the work we are doing is God’s work, not our own, and practice spiritual disciplines together daily. That’s why we legally require under SEC. 2000e-1 [Section702] of Title VII of the Civil Rights Act of 1964 that all employees practice a mature orthodox Christian faith, as defined by the Apostles’ Creed.

IJM requires a background check, police clearance and thorough review of references with an employment offer and/or employment contract.