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Full-Time

Influencer Marketing Associate

Updated on 9/6/2024

Future Publishing

Future Publishing

1,001-5,000 employees

Digital media and publishing company

Data & Analytics
Consulting
Industrial & Manufacturing
Consumer Goods
Gaming

Compensation Overview

$62k - $80kAnnually

+ Bonus

Junior, Mid

Los Angeles, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 2+ years of experience in influencer marketing or related field
  • Knowledge of the gaming, entertainment, and tech industries
  • Ability to think creatively and develop innovative influencer marketing strategies
  • Experience managing influencer campaigns, including identifying influencers, negotiating rates, and coordinating content creation and distribution
  • Proficiency in data analysis and reporting
Responsibilities
  • Help execute sponsored content campaigns involving influencers across Future’s portfolio of publications, including: sourcing talent options, talent outreach, negotiations, briefing, asset collection, and post-campaign analysis
  • Building influencer lists based on a variety of niches (fashion, beauty, etc) and departments (gaming, tech, etc)
  • Help execute talent contracts and negotiations with precision and attention to detail
  • Work with the Branded Content team to create custom creative briefs for each campaign that marry the influencer’s DNA and brand’s KPIs
  • Track multiple timelines and budgets to ensure campaigns stay on track and deadlines are met
  • Work cross-functionally with various Marketing teams to facilitate content approvals, and provide ongoing status updates to internal teams
  • Help manager analyze and report on performance metrics during campaign to optimize performance
  • Help develop detailed campaign wrap reports using CreatorIQ
  • Compile insights and share best practices across teams to help achieve the most effective campaigns
  • Develop relationships with influencers and influencer agents on behalf of Future
  • Assistance with curating and briefing talent options for UGC-sourced editorial content
  • Eventually assist during the pre-sale process in developing the influencer strategy in response to RFPs and proactive opportunities including pricing out talent tiers, scope of work, usage and exclusivity to meet campaign KPIs
  • Additional tasks as assigned by team

Future Publishing operates in the digital media and publishing sector, creating and distributing high-quality content across various platforms such as websites, magazines, and digital channels. Their products engage audiences by connecting them with topics they are passionate about. The company generates revenue through multiple streams, including advertising, subscriptions to magazines and digital content, e-commerce, and affiliate marketing. This diverse approach allows Future Publishing to attract advertisers targeting specific demographics while also providing a steady income from subscriptions and product sales. What sets Future Publishing apart from its competitors is its commitment to making a positive societal impact and fostering sustainable growth, alongside a strong focus on collaboration and open communication within its team. The company's goal is to serve its audiences, partners, and communities effectively while delivering valuable content that meets their needs.

Company Stage

Series C

Total Funding

$175.5M

Headquarters

Bath, United Kingdom

Founded

1985

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Simplify's Take

What believers are saying

  • Future plc's diverse revenue streams, including advertising, subscriptions, e-commerce, and affiliate marketing, provide financial stability and growth opportunities.
  • The launch of new premium titles like The Blend and events like The Beauty Show 2024 indicate a strong focus on market expansion and consumer engagement.
  • Strategic leadership appointments, such as the new CFO and non-executive director, bring fresh perspectives and expertise to drive the company's growth.

What critics are saying

  • The competitive nature of the digital media and publishing market requires continuous innovation to maintain market share.
  • Integration of new business ventures, such as adtech, may pose operational challenges and require significant investment.

What makes Future Publishing unique

  • Future plc leverages a multi-platform approach, combining print, digital, and e-commerce to create a diversified revenue stream, unlike competitors who may focus on a single medium.
  • The company's recent move into adtech with the launch of Elevate sets it apart by offering proprietary advertising technology to other publishers.
  • Future plc's commitment to sustainability and partnerships, such as with Scope3 to decarbonize the digital advertising supply chain, highlights its forward-thinking approach.