Full-Time

Influencer Marketing Associate

Posted on 8/14/2024

Future Publishing

Future Publishing

1,001-5,000 employees

Digital media and publishing company

Social Impact
Consumer Goods
Entertainment

Compensation Overview

$62k - $80kAnnually

Junior, Mid

Los Angeles, CA, USA

Hybrid role requiring three days in the office and two days from home.

Category
Growth Marketing
PR & Communications
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 2+ years of experience in influencer marketing or related field
  • Strong experience with influencer marketing
  • Detail-oriented
  • Excellent communication and relationship-building skills
  • Experience with managing influencer campaigns
  • Proficiency in data analysis and reporting
  • Knowledge of the gaming, entertainment, and tech industries
  • Ability to think creatively and develop innovative influencer marketing strategies
Responsibilities
  • Help execute sponsored content campaigns involving influencers across Future’s portfolio of publications, including: sourcing talent options, talent outreach, negotiations, briefing, asset collection, and post-campaign analysis
  • Building influencer lists based on a variety of niches (fashion, beauty, etc) and departments (gaming, tech, etc)
  • Help execute talent contracts and negotiations with precision and attention to detail
  • Work with the Branded Content team to create custom creative briefs for each campaign that marry the influencer’s DNA and brand’s KPIs
  • Track multiple timelines and budgets to ensure campaigns stay on track and deadlines are met
  • Work cross-functionally with various Marketing teams to facilitate content approvals, and provide ongoing status updates to internal teams
  • Help manager analyze and report on performance metrics during campaign to optimize performance
  • Help develop detailed campaign wrap reports using CreatorIQ
  • Compile insights and share best practices across teams to help achieve the most effective campaigns
  • Develop relationships with influencers and influencer agents on behalf of Future
  • Assistance with curating and briefing talent options for UGC-sourced editorial content
  • Eventually assist during the pre-sale process in developing the influencer strategy in response to RFPs and proactive opportunities including pricing out talent tiers, scope of work, usage and exclusivity to meet campaign KPIs
  • Additional tasks as assigned by team

Future Publishing operates in the digital media and publishing sector, focusing on creating and distributing high-quality content across various platforms such as websites, magazines, and digital channels. Their products engage audiences by connecting them with their interests and passions. Future Publishing generates revenue through multiple streams, including advertising, subscriptions, e-commerce, and affiliate marketing, allowing them to attract advertisers and provide valuable content to readers. What sets Future Publishing apart from its competitors is its commitment to societal impact and sustainable growth, along with a strong emphasis on collaboration and communication within its team. The company's goal is to foster positive connections between people and their passions while delivering results for their audiences, partners, and communities.

Company Stage

IPO

Total Funding

$175.5M

Headquarters

Bath, United Kingdom

Founded

1985

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for niche digital content boosts Future plc's growth potential.
  • Programmatic advertising offers new revenue opportunities through targeted ad placements.
  • The rise of podcasts allows Future plc to diversify content and reach new audiences.

What critics are saying

  • Leadership changes may lead to strategic uncertainty and affect investor confidence.
  • Future's adtech brand Elevate faces competition from established players like Google and Facebook.
  • The new premium title, The Blend, may struggle in a saturated luxury market.

What makes Future Publishing unique

  • Future plc operates over 180 publications, websites, and events globally.
  • The company integrates AI for personalized content, enhancing user engagement and retention.
  • Future plc's diverse revenue streams include advertising, subscriptions, e-commerce, and affiliate marketing.

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Benefits

Unlimited Paid Time Off

Performance Bonus

Mental Health Support

Employee Stock Purchase Plan

Hybrid Work Options

INACTIVE