Lifecycle Marketing Manager

Kin is on a mission to change home insurance from what it is to what it should be. Whether we’re leveraging data to create customizable coverage or providing claims service that goes above and beyond expectations, our members are at the heart of everything we do. In the face of ever-growing climate risk, they deserve an insurance company that cares about them. We aim to stick with our members through thick and thin.

We use efficient technology that lets homeowners buy directly from us to keep costs down. This is the essence of Kin. Our approach has fostered amazing growth, attracted marquee investors, and earned us accolades, including being named to:

• Built In Chicago’s Best Places to Work, Midsize Companies (2021-2024).

• Forbes’ America’s Best Startup Employers (2021- 2023).

• Inc. 5000 Fastest-Growing Private Companies.

• Forbes’ Fintech 50.

Simply put, our people are what make us great – we need forward-thinking, inspired game-changers like you to join us in our mission.

So, what’s the role?

Kin is looking for a customer-centric and data-driven marketer to drive remarketing campaigns, conversion optimization, and lifecycle marketing. You will partner with product, sales, design, analytics, and channel marketers to drive a single metric: lead conversion rate. The tools at your disposal are digital channels, a marketing platform (email + SMS), landing pages, and ab-testing of our acquisition funnel.

A day in the life could include: 

• Partnering with product, design, and analytics teams to define target segments and channels for lead remarketing, setting clear ROI goals and measuring the incremental lift of campaigns. 

• Developing and executing a comprehensive retargeting strategy aimed at converting high-cost visitors, working closely with the paid acquisition team to create channel-specific campaigns.

• Owning the conversion rate optimization (CRO) roadmap by collaborating with cross-functional teams to conduct A/B testing across various channels, continuously improving conversion rates through hypothesis-driven experiments. 

• Leading marketing automation efforts, including nurturing leads, upselling, and cross-selling, while coordinating closely with sales teams to optimize campaign performance and ensure seamless execution. 

• Overseeing and driving the successful launch and growth of referral marketing programs, ensuring strategic alignment and delivering consistent performance improvements across the business.

I’ve got the skills… but do I have the necessary ones?

• 5+ years in performance marketing, product marketing, lifecycle marketing, or a related role.

• Proficient in marketing analytics with the ability to independently pull and analyze data, coupled with a strong understanding of attribution models.

• Experience with A/B testing landing pages and optimizing conversion funnels.

• Strong copywriting skills and the ability to articulate value propositions effectively.

• Experienced full-stack marketer with a strong history of leading cross-functional initiatives from concept to execution, adept at managing stakeholders at all levels, including senior executives.

Bonus Points:

• SQL Experience

• UX / Design Experience

Oh, and don’t worry, we’ve got you covered.

• Medical, Dental, Vision, Disability and Life Insurance

• Flexible PTO policy 

• Remote work

• Generous equity package

• 401K with 4% company match

• Parental leave

• Continuing education and professional development

• The excitement of joining a high-growth Insurtech company and seeing your work make an impact

For Sales Agents and Customer Service Agents: These roles sit in any of the following 30 states: AL, AZ, CO, FL, ID, IL, IN, KS, KY, MA, MD, ME, MI, MN, MO, MT, NC, NE, NM, NV, NY, OH, OK, PA, SC, TN, TX, UT, VT, VA, WA, and WI.

For all other positions, these roles can sit in any of the following 40 states: AL, AR, AZ, CA (exempt only), CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, MA, ME, MD, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VT, VA, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above.

State locations and specifics are subject to change as our hiring requirements shift.

About Kin

Kin is the only pure-play, direct-to-consumer digital insurer focused on the growing home insurance market. We make policies convenient and affordable through a technology platform that delivers a seamless user experience, customized options for coverage, and fast, high-quality claims service. Kin is a fully licensed carrier that offers coverage through its reciprocal exchanges which are owned by its policyholders. To learn more, visit www.kin.com.

EEOC Statement

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don’t just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.