Full-Time

Director of Brand Marketing

Posted on 8/16/2024

FranklinCovey

FranklinCovey

1,001-5,000 employees

Leadership development and performance improvement solutions

Consulting
Social Impact
Education

Compensation Overview

$170k - $215kAnnually

Senior, Expert

Remote in USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Market Research
Branding/Brand Strategy
Data Analysis
Requirements
  • 10+ years of experience in brand marketing.
  • Bachelor's degree in Marketing, Communications, Business, or directly related field.
  • Master’s degree in Marketing, Communications, Business, or directly related field.
  • Proven track record of developing and implementing successful brand strategies.
  • Expertise in market research, data analysis, and brand measurement methodologies.
  • Excellent communication, collaboration, and leadership skills to work effectively with internal and external stakeholders.
  • Experience in developing and managing social media strategies for a B2B audience.
  • Strong understanding of the L&D industry and its competitive landscape.
Responsibilities
  • Developing and leading the implementation of a long-term brand strategy aligned with FranklinCovey's vision, mission, positioning, and core values.
  • Craft a compelling brand narrative that bridges our heritage with a modern vision, unifying perceptions and reigniting consumer passion.
  • Analyzing market research to understand target audience needs, competitor landscape, and industry trends, informing brand positioning and messaging.
  • Defining and managing the brand voice and messaging to ensure consistent communication of the brand essence across all touchpoints.
  • Overseeing the development of compelling brand stories that connect with the audience emotionally and build brand loyalty.
  • Crafting compelling client-facing marketing copy that resonates with target audiences and aligns with the overall brand strategy.
  • Developing and managing a social media strategy to build brand awareness, engagement, and community among target audiences.
  • Collaborating with other marketing leaders (Product Marketing, Demand Generation, Public Relations) to ensure brand alignment across all departments globally.
  • Developing and implementing a comprehensive set of brand metrics to track brand awareness, perception, and return on investment (ROI) of brand-building activities.
  • Leading the analysis of brand sentiment and brand advocacy to gain insights into customer and public perception.
  • Providing guidance on FranklinCovey's brand identity guidelines (logos, colors, fonts, imagery) to maintain brand consistency across all marketing materials.
  • Provide guidance to a team of associates focused on brand development.

FranklinCovey specializes in leadership development and performance improvement solutions for a wide range of clients, including corporations, small businesses, educational institutions, and government agencies. The company operates on a subscription-based model through its All Access Pass, which gives clients access to a variety of training content, tools, and technology. FranklinCovey generates revenue from subscriptions, consulting services, and live events. What sets FranklinCovey apart is its combination of timeless principles of human effectiveness with modern technology, helping individuals and organizations develop the mindset, skillset, and toolset necessary for achieving exceptional results. The company's goal is to foster high-trust, inclusive cultures, cultivate empathic leaders, and ensure consistent, predictable performance.

Company Stage

IPO

Total Funding

N/A

Headquarters

Salt Lake City, Utah

Founded

2018

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for virtual leadership training expands FranklinCovey's digital offerings.
  • Growing interest in DEI training aligns with FranklinCovey's inclusive culture focus.
  • AI-driven personalized learning can enhance FranklinCovey's tailored development paths.

What critics are saying

  • Increased competition from digital-first leadership development platforms.
  • AI-driven coaching tools may reduce demand for traditional consulting services.
  • Economic downturns could lead to budget cuts in training and development programs.

What makes FranklinCovey unique

  • FranklinCovey combines timeless principles with modern technology for leadership development.
  • The All Access Pass offers a comprehensive suite of training content and tools.
  • Focus on building high-trust, inclusive cultures and developing empathic leaders.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Paid Vacation

Paid Holidays

401(k) Retirement Plan

Employee Stock Purchase Plan

INACTIVE