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Full-Time

Director of Brand Marketing

Confirmed live in the last 24 hours

FranklinCovey

FranklinCovey

1-10 employees

Provides training for leadership and performance improvement

Consulting
Enterprise Software

Compensation Overview

$170k - $215kAnnually

Senior, Expert

Remote in USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Market Research
Branding/Brand Strategy
Marketing
Requirements
  • 10+ years of experience in brand marketing.
  • Bachelor's degree in Marketing, Communications, Business, or directly related field.
Responsibilities
  • Developing and leading the implementation of a long-term brand strategy aligned with FranklinCovey's vision, mission, positioning, and core values.
  • Craft a compelling brand narrative that bridges our heritage with a modern vision, unifying perceptions and reigniting consumer passion.
  • Analyzing market research to understand target audience needs, competitor landscape, and industry trends, informing brand positioning and messaging.
  • Defining and managing the brand voice and messaging to ensure consistent communication of the brand essence across all touchpoints.
  • Overseeing the development of compelling brand stories that connect with the audience emotionally and build brand loyalty.
  • Crafting compelling client-facing marketing copy that resonates with target audiences and aligns with the overall brand strategy.
  • Developing and managing a social media strategy to build brand awareness, engagement, and community among target audiences.
  • Collaborating with other marketing leaders (Product Marketing, Demand Generation, Public Relations) to ensure brand alignment across all departments globally.
  • Developing and implementing a comprehensive set of brand metrics to track brand awareness, perception, and return on investment (ROI) of brand-building activities.
  • Leading the analysis of brand sentiment and brand advocacy to gain insights into customer and public perception.
  • Providing guidance on FranklinCovey's brand identity guidelines (logos, colors, fonts, imagery) to maintain brand consistency across all marketing materials.
  • Provide guidance to a team of associates focused on brand development.

FranklinCovey helps organizations improve performance by developing effective leaders, teams, and cultures based on principles of human effectiveness. Their main offering is the "All Access Pass," a subscription that provides unlimited access to a library of training materials and tools for employee development. They differentiate themselves through a combination of content, consulting services, and flexible training options tailored to client needs. The goal is to enable organizations worldwide to achieve consistent and predictable results.

Company Stage

IPO

Total Funding

N/A

Headquarters

Ljubljana, Slovenia

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
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What makes FranklinCovey unique

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