Title: Director of Brand Marketing

Division & Department: Corporate Marketing

Status: Full-Time Exempt

Reports to: VP, Marketing

Location: Remote – Anywhere in the contiguous US

Job Summary

Are you a seasoned marketing professional with a passion for building strong brands? Do you thrive in a collaborative environment and possess a deep understanding of brand strategy and measurement? If so, FranklinCovey, a global leader in leadership development, seeks a Director of Brand Marketing to join our dynamic team.

FranklinCovey is a powerful heritage brand, well-known for some of the best-selling leadership books and courses in human history. That said, we need to ensure we are as relevant to the next generation of buyers as we were to the previous. Navigating that challenge – building on our trusted foundation while positioning ourselves for the future – is at the core of this work.

Essential Job Functions

• Developing and leading the implementation of a long-term brand strategy aligned with FranklinCovey’s vision, mission, positioning, and core values.
• Craft a compelling brand narrative that bridges our heritage with a modern vision, unifying perceptions and reigniting consumer passion.
• Analyzing market research to understand target audience needs, competitor landscape, and industry trends, informing brand positioning and messaging.
• Defining and managing the brand voice and messaging to ensure consistent communication of the brand essence across all touchpoints.
• Overseeing the development of compelling brand stories that connect with the audience emotionally and build brand loyalty.
• Crafting compelling client-facing marketing copy that resonates with target audiences and aligns with the overall brand strategy.
• Developing and managing a social media strategy to build brand awareness, engagement, and community among target audiences.
• Collaborating with other marketing leaders (Product Marketing, Demand Generation, Public Relations) to ensure brand alignment across all departments globally.
• Developing and implementing a comprehensive set of brand metrics to track brand awareness, perception, and return on investment (ROI) of brand-building activities.
• Leading the analysis of brand sentiment and brand advocacy to gain insights into customer and public perception.
• Providing guidance on FranklinCovey’s brand identity guidelines (logos, colors, fonts, imagery) to maintain brand consistency across all marketing materials.
• Provide guidance to a team of associates focused on brand development.

Basic Qualifications

• 10+ years of experience in brand marketing.
• Bachelor’s degree in Marketing, Communications, Business, or directly related field.

Preferred Skills & Experience

• Master’s degree in Marketing, Communications, Business, or directly related field.
• Proven track record of developing and implementing successful brand strategies.
• Expertise in market research, data analysis, and brand measurement methodologies.
• Excellent communication, collaboration, and leadership skills to work effectively with internal and external stakeholders.
• Experience in developing and managing social media strategies for a B2B audience.
• Strong understanding of the L&D industry and its competitive landscape.

For location-specific compensation:

California - Anticipated compensation for this position is $170-215k base salary. Actual offer may be outside of this range and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data.

Colorado - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=kHf2ub

Hawaii - Not hiring in this location

New Jersey - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=7UuLRx

New York - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=TAQvV7

Maryland - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=05vQO9

Washington - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=jcT5ob

Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.

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