Institutional Marketing

About this role

About BlackRock

BlackRock® is one of the world’s preeminent asset management firms and a premier provider of global investment management, risk management and advisory services to institutional, intermediary and individual investors around the world. BlackRock offers a range of solutions — from rigorous fundamental and quantitative active management approaches aimed at maximizing outperformance to highly efficient indexing strategies designed to gain broad exposure to the world’s capital markets. Our clients can access our investment solutions through a variety of product structures, including individual and institutional separate accounts, mutual funds and other pooled investment vehicles, and the industry-leading iShares® ETFs.

Business Unit Overview:

The UK marketing organization works with clients and partners across retail, wealth manager and private banks, financial advisor networks, institutional businesses, consultants and distribution platforms. It is a function that interfaces closely with the business and sales partners to delivery truly customer centric marketing programs that drive further adoption of our technology, index and active solutions.

The UK marketing team, based in London is responsible for all marketing and communication activities across all UK client segments and business lines (Retail active funds, ETF and index, solutions mandates). The team works closely with central marketing teams in London and New York, other local marketing teams across EMEA, as well as local agencies.

Job Overview / Key Responsibilities

The UK Institutional Associate will be responsible for marketing and communications activities covering all areas of our Institutional Client Business. This covers DC and DB Pension Schemes, Consultants, OCIO (Fiduciary Management), Local Authority and Insurance Companies. The role sits in London within a team of 9 marketers who work on different client segments across the firm.

Responsibilities include:

1. Delivery of the marketing plan in alignment with key parts of our Institutional Client Business

Working with the team lead to help us drive distribution of our solutions and products deeper into institutional portfolios. Key aspects of the role are:

• Work with the ICB Marketing lead to execute on our objectives and strategy for key businesses in alignment with the UK sales targets
• Develop a full understanding of the UK investment market in order to ensure successful positioning and marketing of BlackRock products
• Gather a deep knowledge of retail, institutional and iShares marketing strategies and distribution channels
• Deploy marketing budget for key parts of the institutional business
• Report on efficiency and effectiveness of the marketing program to our UK Head of Marketing and Business throughout the year

2. Campaign development

The team implements campaigns across the full marketing mix aimed at driving distribution of our products deeper into client segments. Key aspects of the role are:

• Develop marketing campaigns and collateral to own the conversation within the institutional space around ESG, retirement, indexing, fiduciary management, Alternatives and solutions
• Leverage each marketing channel to deliver a frictionless client experience that drives engagement through the customer journey

3. Digital & Social marketing

Being a digital expert is critical in this role. The ideal candidate will have the knowledge and experience of:

• Building CRM programs that leverage best practice lifecycle marketing through systems such as Eloqua, Salesforce or Marketo
• Strong understanding of user experience principles and mapping client journeys
• Ability to work with publishing and development teams to develop new website experiences
• Comfort in developing and launching Linkedin campaigns

Experience and qualifications

• Associate level (at least 5 years’ experience) with proven track record working on UK financial service brands
• Understanding of different types of fund structures, including Investment Trusts, OEICs, ETFs and Unit Trusts
• Creative thinker with attention to detail and focus on delivery

• Strong communication skills, including an ability to liaise with senior stakeholders to drive and communicate clear plans and also move projects forward in a complex environment
• Able to operate in a fast-paced environment with flexibility regarding changes in strategy and project plan
• A proven track record of professional and personal achievement
• Educated to degree level

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.